Key takeaways
- Format: Lifestyle shot of a finished house with a services sidebar
- Best for: Multi-service home contractors running Stories and Reels
- Hook: Wordplay 'Remodel your expectations' over a dream home
- Reuse it: Use your best project photo and list your services down one edge
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Aspirational result
A polished, well-kept house shows the outcome homeowners want before any product detail.
- 02
Services at a glance
The sidebar lists six services so viewers know the full range without reading a paragraph.
- 03
Clever twist
'Remodel your expectations' borrows the category verb to promise a better experience, not just a better house.
- 04
Strong path to the door
The walkway leads the eye up to the house and the logo, which suits a tall format.
Full creative breakdown
Who this ad targets
US homeowners in suburban single-family houses, typically 35–65, who are thinking about exterior upgrades such as new windows, a roof, siding or doors. The traditional house and flag speak to a mainstream American audience that values home pride and curb appeal. It suits broad prospecting audiences and lookalikes of past customers, because the service list helps any homeowner find their need.
Copywriting analysis
The headline 'Remodel your expectations' is three words that turn the service into a promise about the customer experience. It is confident without hard claims, which keeps it safe for broad audiences. The service list is not copy in the sense of persuasion, but it carries search-like keywords that qualify the viewer quickly. Combined with the primary text about turning 'one day' into day one, the ad pushes procrastinating homeowners to act now, and 'Our Work Shows' backs it with the visible result.
Visual design
Full-bleed photo of a house under a clear blue sky fills the tall frame. The headline sits in the sky area so it never fights with the image. The oversized white logo breaks the roofline, creating a bold brand moment. A slim navy sidebar with yellow-green text frames the right edge and adds a structured, modern accent. The warm house colours contrast nicely with the cool blues.
How to adapt this template for your brand
- Choose your best finished-project photo with lots of open sky at the top.
- Write a short headline that twists a word from your category.
- Place your logo large over the image, overlapping the subject.
- Add a sidebar or strip listing your main services.
- Keep text out of the bottom safe zone and test with and without the logo overlap.
Tips for home improvement ads on Meta
Built for Meta Stories and Reels, so keep the headline in the upper third and the logo above the bottom 250 pixels, where the CTA button and captions sit. Add subtle motion, such as a slow zoom on the house, to raise thumb-stop rate. Pair it with a square version for Feed. On Google, use it in YouTube Shorts and Demand Gen vertical slots, and test a short voiceover with the tagline.
About this creative
This vertical creative shows a large two-storey suburban house with tan siding, a grey shingle roof, red shutters, an arched centre window and a wooden front door, framed by a green lawn, shrubs, pink azaleas and an American flag by the entrance. A concrete path leads the eye from the bottom of the frame to the front door. Above the roofline, the line 'Remodel your expectations' is set in navy, wide-spaced capitals against a bright blue sky. A big white Power logo with light-blue lettering overlaps the top of the house, so the brand literally sits on the finished home. Down the right edge runs a navy sidebar listing the services vertically in yellow-green type: windows, roofing, siding, doors, insulation and accessories. The ad combines an aspirational result with a quick menu of what the company does, and plays on the word 'remodel' to suggest the experience will exceed what homeowners expect from a contractor.
Meta ad · 338 × 600 · Home Improvement
Remodel Your Expectations: Vertical Home Remodeling Ad
This vertical Story ad from Power Home Remodeling shows a renovated two-storey house under a clear blue sky with the line 'Remodel your expectations'. A navy sidebar lists every service, from windows to insulation. Use it as a template for multi-service contractors who want one ad that shows both results and range.
Added
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Details
Ad copy
Primary text
Are you ready to turn “one day” into day one? Let us tear the roof off your expectations.
Description
Windows, roofing, siding, doors, insulation and accessories. Power. Our Work Shows.
On-image text
REMODEL YOUR EXPECTATIONS | POWER® | WINDOWS • ROOFING • SIDING • DOORS • INSULATION • ACCESSORIES
Headline ideas for this template
- 1Remodel your expectations
- 2Windows, roofing, siding and more from one team
- 3The home you keep saying 'one day' about
- 4Upgrade your home's exterior with Power
- 5Power. Our Work Shows.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
