Key takeaways
- Format: Moody product shot with three stacked trust-stat callouts and an on-image CTA.
- Best for: Telehealth prescription brands, sleep aids and men's health services.
- Hook: 'Deep sleep without Ambien' – a known alternative that sparks curiosity.
- Reuse it: Swap the condition and named alternative, keep the bedside scene and trust stack.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Outcome in the background
The sleeping man shows the result the viewer wants, while the bottle in front shows how to get it.
- 02
Contrast hook
Naming a familiar sleeping pill frames Rex MD as a fresh alternative for people unhappy with what they tried.
- 03
Stacked social proof
Patient count, star rating and FDA approval answer the three biggest doubts about online prescriptions.
- 04
On-image CTA button
A button-style banner tells viewers exactly what to do next and mimics a website element.
Full creative breakdown
Who this ad targets
This ad targets US men aged roughly 30 to 60 who struggle with insomnia or poor sleep and may already have tried over-the-counter aids or brand-name prescriptions. They value privacy and convenience and would rather consult online than book an in-person visit. The 'Men have chosen Rex MD' line and dark, masculine styling confirm the male focus. Secondary targets include existing Rex MD customers for other treatments who can be cross-sold sleep care, and people searching for sleep solutions late at night.
Copywriting analysis
The headline uses a split: 'Achieve deep sleep' states the desire, and 'without Ambien' adds a twist that suggests a better or different route. Naming a recognisable drug borrows attention and qualifies people who already know prescription sleep aids. The supporting copy is structured as three proof points, each with a bold number or claim and a small explanatory line, which makes the ad easy to scan. Specific figures like 475k and 4.6 feel more credible than vague praise. The CTA is long but descriptive, telling the viewer exactly what they will get. The disclaimer handles compliance without interrupting the persuasive flow.
Visual design
The design uses a low-light bedroom scene with a purple colour grade to signal night and calm. The product sits in sharp focus in the lower left, while the sleeper is blurred in the background, creating depth and a before-sleep, during-sleep story. Light green and white type stand out against the dark tones. Callouts are right-aligned in a tidy column with gold star icons, balancing the bottle on the left. A high-contrast white CTA bar anchors the bottom of the layout above the logo.
How to adapt this template for your brand
- Pick the condition and the common alternative your audience already knows.
- Shoot or render your product in the setting where the problem happens (bedside, bathroom, desk).
- Add the desired outcome softly blurred in the background.
- Stack three proof points: number of patients, rating and credentials or approvals.
- Add a button-style CTA and any required medical disclaimers at the bottom.
Tips for telehealth ads on Meta
Prescription and telehealth ads on Meta and Google require certification in many regions and cannot target by health conditions, so rely on broad targeting and strong creative. Avoid copy that implies the viewer has insomnia. Test running this ad in the evening, when sleep problems feel urgent. Use a 4:5 crop for more mobile space and make sure the trust stats stay readable. On Google, pair it with search ads for 'online insomnia treatment'.
About this creative
This near-square ad from Rex MD is set in a dark, purple-tinted bedroom at night. In the foreground, an amber prescription bottle labelled 'Insomnia Treatment' with the Rex MD logo stands on a wooden nightstand next to a single white pill. A man sleeps peacefully in soft focus in the background, showing the promised outcome. The headline at the top reads 'Achieve Deep Sleep' in light green, with 'without Ambien' in white, positioning the service against a familiar brand-name sleeping pill. On the right, three stacked callouts build trust: over 475k patients with verified Trustpilot reviews, a 4.6-star rating, and FDA-approved medications prescribed by licensed U.S. providers. A white rectangular button reads 'Try RexMD Prescription Insomnia Treatments' with an arrow. The Rex MD logo and safety disclaimer sit at the bottom. The overall feel is calm, premium and clinical, matching a men's telehealth brand.
Meta ad · 338 × 600 · Telehealth
Insomnia Telehealth Ad Example: Trust Stats + Product Shot
This Rex MD ad sells online insomnia treatment with a moody bedside product shot and three stacked trust callouts: patient count, star rating and FDA-approved medication. A comparison to a well-known sleep drug sets up the hook. Use it as a template for telehealth prescription, sleep or men's health campaigns.
Added
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Details
Ad copy
Primary text
Tired of lying awake? Rex MD connects you with licensed U.S. providers who can prescribe FDA-approved insomnia treatments online – no waiting room, delivered discreetly to your door.
Description
Online consultation. FDA-approved medications. Discreet delivery.
On-image text
Achieve Deep Sleep without Ambien® | Over 475k patients – Verified Trustpilot Rex MD patient reviews | 4.6 stars – Men have chosen Rex MD for their telehealth | FDA-approved Medications – prescribed by licensed U.S. providers | Try RexMD Prescription Insomnia Treatments → | REX MD | See all warning labels and consult with a healthcare professional before use. Read all instructions and safety information carefully, individual results may vary
Headline ideas for this template
- 1Fall asleep faster – online
- 2Sleep better without the waiting room
- 3Insomnia treatment, prescribed online
- 4475k patients trust Rex MD
- 5Finally sleep through the night
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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