Key takeaways
- Format: News-broadcast style graphic with a bold stat headline and offer line.
- Best for: Telehealth, nutrition and insurance-covered services with a strong results stat.
- Hook: A 'Breaking News' banner that makes a marketing stat feel like a headline.
- Reuse it: Keep the news banner, swap in your own stat and price line.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Pattern interrupt
News graphics look different from typical ads and trigger an automatic 'what happened?' reaction.
- 02
Specific result
'80% in 30 days' gives a concrete, time-bound outcome that feels credible and achievable.
- 03
Cost objection removed
'Most people pay $0 with insurance' tackles the biggest barrier to seeing a dietitian.
- 04
Clear next step
'Check to see if you're covered' is a low-commitment action that feels easy to take.
Full creative breakdown
Who this ad targets
This ad targets US adults aged 25 to 60 who want to improve their health through nutrition – for weight, energy, digestion or managing a chronic condition – but assume dietitians are expensive or hard to access. Insured people are the primary audience, since the $0 message only applies to them. The news style also appeals to busy, skeptical viewers who ignore glossy wellness ads but pay attention to information. People who have tried diet apps without results are a natural secondary audience.
Copywriting analysis
The copy is built like a news headline: a clear subject, a number and a timeframe. '80% of patients seeing a Nourish dietitian see health improvements in 30 days' sounds factual rather than promotional, which suits the news framing. The brand name is placed inside the stat, so viewers learn who it is without a separate logo. The secondary line softens into a friendly, italic aside – 'And most people pay $0 with insurance' – which delivers the offer as a surprising bonus. 'Check to see if you're covered' is a soft call to action that reduces commitment. Claims like this need solid backing data to meet platform health ad rules.
Visual design
The design uses a dark-to-bright blue gradient, a glowing world map globe and subtle data lines to recreate a newsroom look. The red-and-blue Breaking News banner is the strongest visual element and sits in the vertical centre, where the eye lands first. White sans-serif text below is large and bold for the stat, smaller and italic for the offer, creating clear hierarchy. The bottom half is mostly empty, leaving room for platform UI and CTA buttons in Stories.
How to adapt this template for your brand
- Find your strongest, verifiable result stat (percentage, timeframe, number of users).
- Recreate a breaking news banner and background with your own colours or a classic red-blue palette.
- Write the stat as a news headline with your brand name inside it.
- Add one supporting line with your offer or price advantage.
- End with a soft action like 'Check if you're covered' or 'See if you qualify'.
Tips for telehealth ads on Meta
On Meta Stories and Reels, keep text above the bottom 20% and consider a short animation of the banner sliding in. Make sure the stat is supported by data on the landing page, as Meta reviews health claims closely. Avoid making it look like a real news outlet or using real anchors. Test this format against a lifestyle version to measure the pattern-interrupt effect. Target broad audiences with health and fitness interests, and retarget visitors to the coverage checker.
About this creative
This vertical story ad from Nourish mimics the opening graphics of a television news broadcast. A glowing digital globe fills the top half of the frame against a deep blue background with network lines and light particles. Across the middle runs a split banner – 'BREAKING' in white on red and 'NEWS' in white on blue – instantly recognisable as a news alert. Below it, bold white text states that 80% of patients seeing a Nourish dietitian see health improvements in 30 days. A smaller italic line adds that most people pay $0 with insurance and invites the viewer to check if they are covered. There is no product, person or logo beyond the brand name in the copy, so the format itself carries the attention. The ad works like a native, newsworthy announcement rather than a classic ad, which can lower ad fatigue and spark curiosity among people scrolling Stories.
Meta ad · 338 × 600 · Telehealth
Online Dietitian Ad Example: 'Breaking News' Stat Hook
This vertical Nourish ad borrows the look of a TV news broadcast – glowing globe, red 'Breaking News' banner – to announce a results stat for virtual dietitian visits. A second line adds that most people pay $0 with insurance. Use it as a template for telehealth, nutrition or any insurance-covered service with a strong number.
Added
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Details
Ad copy
Primary text
See a registered dietitian from home – and most people pay $0 with insurance. 80% of Nourish patients see health improvements in just 30 days. Check your coverage in under a minute.
Description
Virtual dietitian visits, often $0 with insurance.
On-image text
BREAKING NEWS | 80% of patients seeing a Nourish dietitian see health improvements in 30 days | And most people pay $0 with insurance. Check to see if you're covered.
Headline ideas for this template
- 1Breaking: dietitians covered by insurance
- 2See a dietitian for $0 – really
- 380% feel better in 30 days
- 4Nutrition help that insurance pays for
- 5Your dietitian is one click away
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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