Key takeaways
- Format: Before/after photos combined with microscope images for scientific proof.
- Best for: Treatment products with a scientific or ingredient-led story.
- Hook: The flaky microscope image is surprising and makes damage feel real.
- Reuse it: Pair your visible result with a close-up or lab image that explains why it works.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Two levels of proof
The nail photos show what changes, and the microscope images show why, which makes the result feel earned rather than cosmetic.
- 02
Lab-style credibility
Black-and-white microscope imagery borrows the visual language of science, which builds trust with skeptical, problem-aware shoppers.
- 03
Damage made visible
Seeing broken keratin up close makes an invisible problem tangible and motivates people to act on it.
- 04
Consistent social proof
Repeating the 100 000 diagnostics line ties this creative to the wider campaign and adds authority.
Full creative breakdown
Who this ad targets
Women aged roughly 25–60 with weak, ridged, peeling or brittle nails, often after years of gel, acrylics or harsh removal. They are problem-aware and searching for a fix rather than a colour, and they respond to evidence, results and expertise. The mention of 100,000 diagnostics also appeals to people who like a personalised, almost clinical approach to beauty and trust brands that back claims with data instead of glossy promises.
Copywriting analysis
The copy is the same as the split-nail version, RESTORES NAIL KERATIN with Over 100 000 diagnostics completed., which keeps the campaign consistent and makes this a clean test of visual proof style. The headline names the mechanism rather than a vague benefit, and the microscope images now visually explain that mechanism, so the words and the pictures reinforce each other. The DAY 01 and DAY 14 pill labels anchor the timeline. As with the other creative, there is no product name or logo on the image, so the primary text should name the treatment and explain how to use it.
Visual design
The layout stacks two levels of evidence. The top half holds two side-by-side fingertip photos on a white-to-grey gradient, with cool, slightly harsh light on the damaged nail and softer, warmer light on the repaired one. The bottom half holds two square monochrome microscope images with rounded corners, each labelled with a pill tag. White headline type sits at the top. The muted greys and whites give the creative a clinical, laboratory aesthetic.
How to adapt this template for your brand
- Collect before and after photos plus a close-up, macro or lab image of each stage.
- Place the visible results in the top half and the scientific images below.
- Use matching date labels under each image to link the two levels of proof.
- Keep a neutral grey or white palette for a clinical look.
- Add a mechanism-led headline and a social-proof line at the top.
Tips for beauty ads on Meta
Built for Meta Stories and Reels at 9:16, so keep the headline and labels inside the safe zone, clear of the top 14% and bottom 20% where interface elements sit. Test this against the simpler split-nail version to learn whether your audience responds more to scientific detail or visual simplicity. For Feed placements, crop to 4:5 and keep the key visual centred. Retarget product page visitors and test the creative against a single close-up variant.
About this creative
This vertical Manucurist ad backs up its nail repair claim with two layers of evidence. The upper half shows two fingertips side by side. The left nail is dull and pale with deep vertical ridges, while the right nail is smooth, pink and glossy with a clean white tip. Below each finger sits a black-and-white microscope image of the nail surface. The DAY 01 image shows a rough, flaky, broken-up keratin layer, while the DAY 14 image shows smooth, tightly aligned fibres with a sleek curve. Rounded pill labels mark DAY 01 and DAY 14 under each microscope image. At the top, the headline RESTORES NAIL KERATIN appears in white capitals over the fingers, followed by Over 100 000 diagnostics completed. The background is a soft white-to-grey gradient that gives the ad a clinical, lab-like feel. The combination of visible and microscopic proof makes the claim feel scientific and credible.
Meta ad · 338 × 600 · Beauty
Manucurist Nail Keratin Microscope Before/After Ad Template
This Manucurist ad promotes a keratin-restoring nail treatment with two levels of proof: day 1 and day 14 photos of the nail, plus microscope images showing the keratin surface before and after. It is a vertical 9:16 Meta creative and a strong template for science-backed beauty claims.
Added
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Details
Ad copy
Primary text
This is what nail repair looks like up close. After 14 days, our treatment helps restore nail keratin, from flaky and rough to smooth and sealed. Backed by more than 100,000 nail diagnostics.
Description
Keratin repair you can see
On-image text
RESTORES NAIL KERATIN | Over 100 000 diagnostics completed. | DAY 01 | DAY 14
Headline ideas for this template
- 1What 14 days does to your keratin
- 2Your nails, under the microscope
- 3From flaky to smooth, at fibre level
- 4Science-backed nail repair
- 5See the repair, not just the shine
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
