Key takeaways
- Format: Product shot — styled kitchen scene with a retailer tag.
- Best for: Brands sending traffic to Amazon or another marketplace listing.
- Hook: The familiar Amazon logo tells viewers they can buy it right now with one tap.
- Reuse it: Shoot your product in a real kitchen, keep text minimal and add a retailer tag in a corner.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Retailer trust
The Amazon logo removes purchase friction by pointing to a store shoppers already use.
- 02
Everyday setting
A real kitchen with utensils and a tea towel makes the condiments feel like staples, not luxuries.
- 03
Colour-coded flavours
Yellow for Original and lime for Garlic make each product easy to identify at a glance.
- 04
Minimal text
With only a small retailer tag, the image reads like an editorial photo rather than an ad.
Full creative breakdown
Who this ad targets
This ad targets busy US shoppers who buy groceries and pantry staples on Amazon and value convenience. It appeals to home cooks looking to upgrade their condiments with olive oil-based options, and to garlic lovers drawn to aioli. Existing Graza olive oil customers who may not know about the mayo range are another key group. The homely setting also appeals to people who cook regularly and appreciate practical, good-quality kitchen staples.
Copywriting analysis
The only added copy is 'available at Amazon', which works as a soft call to action. It assumes the viewer may already be interested and simply tells them where to buy. The product labels carry the rest of the message, including flavour names and olive oil claims. This minimal approach lets the photo feel authentic and trustworthy. It also avoids repeating information already on the packaging, keeping the creative uncluttered and easy to read in a fast scroll. The primary text can then add flavour notes and usage ideas.
Visual design
The two bottles are placed slightly off-centre, with the taller Mayo on the left and the shorter Aioli on the right for balance. White tiles and a dark counter create contrast that makes the bright labels pop. Wooden utensils and a tea towel add warmth and texture. Natural light from the side adds soft shadows. The dark green Amazon tag in the corner matches Graza's colour palette.
How to adapt this template for your brand
- Style your product in a real home setting that matches how it's used.
- Add a few natural props, such as utensils, towels or ingredients.
- Use soft natural light for a warm, everyday feel.
- Place a small rounded tag with the retailer logo in an upper corner.
- Let the packaging carry product details instead of adding extra text.
Tips for food ads on Meta
On Meta, use this with Collaborative Ads or Amazon attribution links to track sales, targeting cooking and Amazon shopping interests. Keep the Amazon tag away from the top 14% of Stories so the profile header doesn't cover it. On TikTok, show a quick squeeze onto a sandwich or fries, ending on this shot. Test it against the green 'Mayo is 65% oil' version to compare educational and lifestyle hooks.
About this creative
This vertical product shot is set in a cosy home kitchen. Two upside-down Graza squeeze bottles stand on a dark stone countertop in front of white subway tiles. On the left, Graza Mayo 'Original' has a bright yellow label and cap and states it is made with olive pomace oil and extra virgin olive oil. On the right, Graza Aioli 'Garlic' has a lime-green label and cap with a cartoon garlic character and a 100% olive oil claim. Both labels feature the brand's smiling olive mascot. Behind them, a wooden utensil holder and a ceramic crock hold wooden spoons and a wire whisk. In the bottom left corner, a folded white tea towel and a wooden-handled knife add homely detail. A dark green rounded tag in the upper left reads 'available at' above the Amazon logo in white. Soft, natural window light gives the scene a warm, everyday feel that makes the products look like pantry staples.
Meta ad · 1200 × 1200 · Food
Graza Mayo & Aioli Ad Example: Available at Amazon
This Graza product shot places Mayo Original and Garlic Aioli squeeze bottles on a dark kitchen counter with white tiles and wooden utensils. A dark green tag in the corner says 'available at Amazon'. It is a simple vertical creative for brands driving shoppers to a marketplace listing.
Added
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Details
Ad copy
Primary text
Graza Mayo Original and Garlic Aioli made with olive oil — now available on Amazon. From the brand behind olive oil the way it should be.
Description
Made with real olive oil.
On-image text
available at amazon | GRAZA MAYO 100% OLIVE POMACE OIL & E.V.O.O. 'Original' | GRAZA AIOLI 100% OLIVE OIL 'Garlic'
Headline ideas for this template
- 1Graza Mayo, now on Amazon
- 2Real olive oil mayo, delivered
- 3Your new pantry staples
- 4Mayo and aioli, the olive oil way
- 5Add olive oil mayo to your cart
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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