Key takeaways
- Format: Big-number discount overlaid on the product.
- Best for: Seasonal promotions and limited-time home improvement deals.
- Hook: A massive 50% OFF stops the scroll instantly.
- Reuse it: Put your strongest discount in giant type over a photo of your product.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The number is the hook
50% is a powerful round figure, and setting it at headline size means the value lands in under a second.
- 02
Product as background
The dark metal roof shows exactly what is being sold while providing a calm, even texture for white text.
- 03
Up to softens the promise
"Up to" and the restrictions note keep the offer compliant while still letting the big number grab attention.
- 04
Discount on installation
Discounting the installation rather than the roof itself targets a cost homeowners perceive as overhead, making the saving feel smart.
Full creative breakdown
Who this ad targets
The ad targets US homeowners in Erie Home service areas who have considered a metal roof but were put off by the price. They are typically 40 to 70, own detached homes and respond to clear, sizeable deals. It also reaches people who are not actively shopping but might act on a strong promotion, as well as retargeting audiences who visited roofing pages without converting.
Copywriting analysis
The copy is extremely compact: one sentence that states the offer. "Up to" is small and quiet, letting "50% OFF" do all the work while staying accurate. Specifying "installation of a new metal roof" makes it clear what the discount applies to and qualifies the audience to people interested in metal specifically. The asterisk and restrictions note are standard for promotional claims and help with ad policy compliance. No extra benefits are listed, keeping the offer clean and focused.
Visual design
White type over a dark grey metal roof creates strong contrast without a text box. The type hierarchy goes from small "Up to" to a huge "50%" and then a medium supporting line, guiding the eye top to bottom. Green trees and blue sky frame the top, while red brick and a standing-seam metal awning at the bottom add realism. The small white logo in the upper right adds brand recognition without competing with the offer.
How to adapt this template for your brand
- Pick your strongest, honest discount and make the number the largest element.
- Use a clean photo of the product as the background.
- Specify exactly what the discount applies to in one line.
- Add up to and an asterisk with restrictions for compliance.
- Place a small logo in a corner to keep branding subtle.
Tips for roofing ads on Meta
This offer creative suits Meta Stories and Reels as well as retargeting campaigns. Add a clear CTA button in the ad setup, such as Get Quote, since the image has none. Make sure the landing page explains the restrictions to avoid disapproval and lead drop-off. Test the same offer against the square 4:5 feed version to compare placements, and refresh creatives regularly since discount ads fatigue quickly.
About this creative
This vertical Erie Home ad is a pure offer creative. The background is a close photo of a dark charcoal metal roof with horizontal panel lines, a red brick wall and a small standing-seam porch roof at the bottom, and a row of green trees under a soft blue sky at the top. Centered over the roof, white text reads "Up to" in a smaller size, followed by a massive "50%" with "OFF" tucked next to the percent sign. Below, the line "installation of a new metal roof." completes the offer, with an asterisk leading to a tiny "Restrictions apply" disclaimer. The small Erie Home logo sits in the upper right in white, keeping branding present but discreet. The metal roof texture works as both the product shot and a clean, low-contrast backdrop that lets the white type dominate. There is no button, so the offer itself is the call to action.
Meta ad · 338 × 600 · Roofing
Metal Roof Ad Template: Up to 50% Off Installation
This Erie Home metal roof ad uses an offer and discount format with a huge 50% OFF number overlaid on a dark metal roof. The product photo, big discount and small restrictions note make the deal clear at a glance. Use it as a template for promotional campaigns in Meta Stories.
Added
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Details
Ad copy
Primary text
For a limited time, get up to 50% off installation of a new metal roof from Erie Home – the nation's most trusted roofing solutions since 1976. Restrictions apply.
Description
Restrictions apply.
On-image text
Up to 50% OFF installation of a new metal roof.* | *RESTRICTIONS APPLY. | ERIE HOME
Headline ideas for this template
- 1Save up to 50% on metal roof installation
- 2Half off your new metal roof install
- 3Metal roof installation, now up to 50% off
- 4Upgrade to metal and save up to 50%
- 5Limited offer: 50% off metal roof install
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
