Key takeaways
- Format: Program-style offer with a two-option quiz.
- Best for: Upgrade or replacement services selling against an existing product.
- Hook: A trade-in program turns an expensive replacement into a deal.
- Reuse it: Frame any replacement service as a trade-in with an age-based selector.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Trade-in framing
People know trade-ins from cars and phones. Applying the concept to roofs suggests the old roof still has value and the upgrade is a smart deal.
- 02
Program name adds credibility
Calling it a program makes the offer sound official and structured, like something homeowners qualify for rather than a sales pitch.
- 03
Simple binary choice
Two buttons based on roof age are effortless to answer and qualify the lead, since older roofs are closer to replacement.
- 04
Relatable photo
An aerial shot of a typical shingle-roofed home lets viewers immediately compare it to their own house.
Full creative breakdown
Who this ad targets
This ad is aimed at US homeowners with asphalt shingle roofs, especially those whose roofs are 10 years or older and starting to show wear. They are likely 40 to 70, own single-family homes in suburban or semi-rural areas, and value long-term durability. The trade-in angle attracts value-conscious buyers who might hesitate at the cost of a new roof but respond to offers that feel like an exchange or upgrade program.
Copywriting analysis
The headline "Old Roof Trade-in Program" borrows a familiar consumer concept and attaches it to an unexpected category, which creates curiosity. The word "Old" quietly signals that the current roof is outdated. The subline spells out the swap precisely: asphalt out, metal in, so there is no confusion about the product. The CTA prompt "Tap your roof's age to see pricing" tells viewers exactly what to do and what they get. Button labels are short and factual, and the 10-year split is easy for anyone to answer without checking records.
Visual design
The layout splits into three zones: a bright aerial photo on top, a bold red banner in the middle and a light cream panel with buttons at the bottom. The red banner breaks the photo and draws the eye to the program name. Black full-width buttons mimic app interface elements, encouraging taps. The drone angle shows the entire roof, which is the product focus. Clean sans-serif typography and generous spacing keep the ad readable on mobile.
How to adapt this template for your brand
- Name your offer as a program, such as a trade-in, upgrade or switch program.
- State the swap clearly: old product out, new product in.
- Use a photo that shows the old product your audience currently owns.
- Add two answer buttons based on age or condition to qualify leads.
- Link each button to a matching landing page or lead form.
Tips for roofing ads on Meta
On Meta, use this creative in Stories and Reels with a lead form or a quiz landing page that continues the roof age question. Track each button as a separate URL parameter to see which segment converts better. Target homeowners in service areas and layer interests around home improvement and roofing. A carousel version could show before and after metal roof results as follow-up retargeting.
About this creative
This vertical Erie Home ad uses a drone shot of a single-story white home with a grey asphalt shingle roof, surrounded by green lawn, shrubs and tall trees. Across the middle, a solid red banner announces "Old Roof Trade-in Program" in large white type, followed by a thin white line and the supporting sentence "Trade in your old asphalt roof for a metal one." The lower third switches to a cream-colored panel with a red prompt, "Tap your roof's age to see pricing." Underneath, two full-width black buttons read "Over 10 years" and "Under 10 years," making the ad feel like an interactive quiz. The photo shows exactly the type of roof being targeted, a typical suburban shingle roof, so viewers can picture their own home. The combination of a program name, a clear swap and a simple choice makes the offer easy to grasp in seconds.
Meta ad · 338 × 600 · Roofing
Metal Roof Ad Template: Old Roof Trade-in Program
This Erie Home metal roof ad frames a replacement as a trade-in program. An aerial photo of a home with grey shingles sits above a red banner and two roof age buttons. Homeowners tap over or under 10 years to see pricing. Use it as a template for offer-led lead generation on Meta.
Added
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Details
Ad copy
Primary text
Is your asphalt roof showing its age? With the Erie Home Old Roof Trade-in Program, you can trade in your old roof for a long-lasting metal one. Tap your roof's age to see pricing.
Description
Trade in your old asphalt roof for a metal one.
On-image text
Old Roof Trade-in Program | Trade in your old asphalt roof for a metal one. | Tap your roof's age to see pricing | Over 10 years | Under 10 years
Headline ideas for this template
- 1Trade in your old roof for metal
- 2Is your roof over 10 years old?
- 3Upgrade your asphalt roof to metal
- 4Join the Old Roof Trade-in Program
- 5Swap shingles for a lifetime metal roof
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
