Key takeaways
- Format: Gift tin product shot with script kit name
- Best for: Holiday gifting audiences and bundle launches
- Hook: Two sizes of our bestselling moisturizer
- Reuse it: Lead with the kit name in a festive script
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Festive script
Handwritten-style type adds a seasonal, gift-tag feel.
- 02
Bestseller proof
'Bestselling' reassures first-time buyers.
- 03
Benefit wordplay
'Hydration on repeat' echoes the kit name 'on Loop'.
- 04
Open gift reveal
The tin shows exactly what's inside.
Full creative breakdown
Who this ad targets
Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Hydration-on-Loop Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.
Copywriting analysis
The kit name 'Hydration-on-Loop' is the headline, with the subline explaining it: 'Two sizes of our bestselling moisturizer, for hydration on repeat.' 'Bestselling' adds social proof and 'on repeat' reinforces the loop concept. The 'Save 30%' badge and size labels provide practical detail. It's a good counterpart to the 'cult-favorite' variant for copy testing.
Visual design
The teal gradient, embossed tin and white tubes create a cool, premium palette. The script headline adds softness and festivity at the top, balanced by a clean sans-serif subline. The tin is placed centrally, angled slightly, with the lid on the right for depth. Labels and badge are small and tidy, keeping focus on the products.
How to adapt this template for your brand
- Shoot the hero product on a clean single-colour or soft gradient background.
- Put a short benefit headline in the top third of the frame.
- Label sizes or product names with thin leader lines or small captions.
- Add a compact offer badge only if there is a saving to show.
- Export in 9:16 and 1:1 and check text sits inside the safe zones.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Hydration-on-Loop Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative is the script-typography variant of the Dieux Hydration-on-Loop Kit ad. On the familiar teal-blue gradient, the embossed silver tin sits open, its patterned lid leaning to the right with the Dieux wordmark, and its cream insert holding the full-size 50ml and mini 25ml Instant Angel tubes. White captions below read 'Full Size 50ml' and 'Mini 25ml'. At the top, 'Hydration-on-Loop Kit' is written in a decorative white script, followed by a sans-serif subline: 'Two sizes of our bestselling moisturizer, for hydration on repeat.' A white 'Save 30%' badge with a star sits at the top right of the tin. Compared with the serif 'cult-favorite' version, this one leads with the kit name and uses 'bestselling' as its social proof. The script font makes it feel more like a holiday gift card, ideal for gifting audiences.
Meta ad · 338 × 600 · Beauty
Moisturizer Gift Set Ad Template: Hydration-on-Loop Script Version
This vertical Meta story ad is the script-headline variant of Dieux's Hydration-on-Loop Kit: two Instant Angel tubes in an open embossed tin on teal, a 'save 30%' badge and a 'bestselling' subline. The product-shot format suits festive duo-size bundles.
Added
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Details
Ad copy
Primary text
Two sizes of our bestselling moisturizer, for hydration on repeat. The Hydration-on-Loop Kit includes Instant Angel Full Size 50ml and Mini 25ml – save 30%.
Description
Bestselling moisturizer in two sizes.
On-image text
Hydration-on-Loop Kit; Two sizes of our bestselling moisturizer, for hydration on repeat.; Save 30% ★; Full Size 50ml; Mini 25ml
Headline ideas for this template
- 1Hydration on repeat – save 30%
- 2Our bestseller, twice over
- 3A gift that keeps on hydrating
- 4Full size for home, mini for the road
- 5Loop in your favorite moisturizer
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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