Full-size and mini Dieux Instant Angel moisturizer tubes leaning together on a dark teal background — Two sizes of one hero product, sold as a home-and-away kit.

Key takeaways

Format: Moody product shot of two sizes with leader-line labels
Best for: Duo-size bundles, travel minis and replenishment kits
Hook: Glow wherever you go
Reuse it: Show your big and mini sizes leaning together

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Visible texture
The cream swirl shows richness and makes the product tangible.
02
Use-case headline
'Wherever you go' explains why you'd want two sizes.
03
Clean size labels
Leader lines clarify what's in the kit without clutter.
04
Strong saving
30% off rewards buying the larger bundle.

Full creative breakdown

Who this ad targets

Skincare shoppers aged 28–55 who want results-focused products without a 10-step routine, plus holiday gift buyers looking for a ready-made present. Many already know one Dieux hero product and are nudged by the bundle saving to try more. The Hydration-on-Loop Kit works for warm retargeting of site visitors and past customers, and for broad prospecting with gifting, anti-aging and clean-beauty interests during Q4.

Copywriting analysis

The kit name sits small above the headline, giving context. 'Glow wherever you go.' is short, aspirational and quietly explains the mini's purpose. The 'Save 30%' badge adds a clear value hook. Size labels work as functional copy, answering the obvious question of what's included. The tone is calm and premium.

Visual design

A dark-to-light teal gradient creates drama and depth, with the white tubes glowing in contrast. The leaning composition adds a sense of companionship and movement. Thin leader lines are minimal and elegant. The headline in white serif sits at the top with ample breathing room, keeping the frame uncluttered.

How to adapt this template for your brand

Shoot the hero product on a clean single-colour or soft gradient background.
Put a short benefit headline in the top third of the frame.
Label sizes or product names with thin leader lines or small captions.
Add a compact offer badge only if there is a saving to show.
Export in 9:16 and 1:1 and check text sits inside the safe zones.

Tips for beauty ads on Meta

Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Hydration-on-Loop Kit and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.

About this creative

This vertical creative promotes the Dieux Hydration-on-Loop Kit, which pairs two sizes of the Instant Angel moisturizer. The background is a dramatic gradient from deep petrol blue at the top to lighter teal at the bottom. In the centre, a tall full-size white tube stands upright with a swirl of cream piped on top, while the smaller mini tube leans against it at an angle, cap down. Thin white leader lines label them 'Full Size 50ml' and 'Mini 25ml'. At the top, a small caps label reads 'Hydration-on-Loop Kit', followed by a white serif headline, 'Glow wherever you go.', and a white badge saying 'Save 30%' with a star. The moody lighting and visible cream texture make the product feel luxurious, while the leaning composition suggests the two tubes as partners for home and on-the-go use.

Meta ad · 338 × 600 · Beauty

Moisturizer Kit Ad Template: Glow Wherever You Go

This vertical Meta story ad shows Dieux Instant Angel moisturizer in full size and mini tubes leaning together on a moody teal gradient, with size labels and a 'save 30%' badge. The product-shot format is ideal for duo-size bundles and travel kits.

Added 9 Oct 2026