Key takeaways
- Format: Lo-fi behind-the-scenes photo of branded packaging.
- Best for: Building authenticity and brand familiarity in Stories.
- Hook: A native, unpolished look that blends into organic content.
- Reuse it: Snap your packed orders or warehouse with your logo in frame.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Feels native
The phone-camera look blends into Stories feeds, so viewers don't instantly skip it as an ad.
- 02
Implied demand
Piles of ready-to-ship boxes quietly suggest lots of people are ordering, a subtle form of social proof.
- 03
Packaging as branding
The toasting-figure illustrations show Ghia's personality and make unboxing look special.
- 04
Human, real brand
Showing the warehouse humanises a DTC brand and builds trust that it's a real company.
Full creative breakdown
Who this ad targets
Existing followers and warm audiences in the US who already know Ghia, plus design-minded shoppers aged 25–40 who appreciate thoughtful packaging. It suits people who follow DTC brands on Instagram and enjoy behind-the-scenes content. Best used for retargeting or engagement, keeping the brand top of mind for people who have visited the site or interacted with posts.
Copywriting analysis
There is no copy on the image beyond the logo and box illustrations, and that is the point. The brand lets the scene speak, mimicking an organic social post. Any messaging comes from the primary text, which should stay casual and conversational ('a peek behind the scenes', 'ready to ship'). Avoid hard-sell language: the ad's strength is authenticity, and heavy offer copy would undermine it. A soft CTA or a simple 'Shop now' button is enough.
Visual design
Natural lighting and a slightly off-centre phone composition give a genuine, unstaged feel. Kraft cardboard and grey metal create a neutral backdrop, letting burgundy logos stand out as the only strong colour. Repeated box illustrations form a pattern that reinforces branding. The vertical framing suits Stories natively.
How to adapt this template for your brand
- Photograph your warehouse, packing station or stacked orders with a phone.
- Make sure your logo or branded packaging is clearly visible.
- Keep the shot natural – don't over-edit or add heavy graphics.
- Add a casual caption like 'Your orders are on the way' in the primary text.
- Test with and without a small text sticker in native Instagram style.
Tips for non-alcoholic drinks ads on Meta
Use as a Meta Stories or Reels placement where lo-fi content feels native. Adding an Instagram-style text sticker or GIF can boost engagement while keeping it authentic. Run it to warm audiences and retargeting pools rather than cold prospecting. A short video version panning across the boxes would work even better in Reels.
About this creative
A vertical, phone-shot photo taken inside Ghia's warehouse or shipping area. Two large burgundy rounded-triangle signs with the white Ghia script logo are mounted on a brushed metal wall. In front, kraft cardboard shipping boxes are stacked high on the left and in neat rows on a pallet on the right. Each box is printed with white line illustrations of relaxed figures raising a glass, Ghia's playful packaging motif, and some carry small Ghia triangle stickers. The lighting is natural and slightly uneven, and the composition is casual, cropping the left logo and boxes at the frame edge. There is no headline, price or offer, which makes the image look like an authentic Instagram story or employee post rather than an ad. It communicates scale, real demand and attention to packaging design, and lets the brand's illustration style and logo carry recognition in a low-key, trustworthy way.
Meta ad · 338 × 600 · Non-Alcoholic Drinks
Ghia Behind-the-Scenes Warehouse UGC Ad
This Ghia creative is a candid, phone-shot photo of branded shipping boxes stacked under two large Ghia logos. With no copy or offer, it feels like an organic post, giving the brand authenticity and showing real demand. A useful template for DTC brands with distinctive packaging.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Packed, stacked and ready to ship. A peek behind the scenes at Ghia HQ, where every box of non-alcoholic apéritifs gets sent out with love.
Description
Shipping non-alcoholic apéritifs nationwide
On-image text
Ghia (wall logos) | box illustrations of figures toasting
Headline ideas for this template
- 1Your Ghia Order Is Being Packed
- 2Behind the Scenes at Ghia HQ
- 3Ready, Set, Ship
- 4From Our Warehouse to Your Door
- 5Thousands of Boxes, One Mission
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
