Key takeaways
- Format: Playful lo-fi product arrangement photo.
- Best for: Engagement posts and authentic retargeting content.
- Hook: Cans stacked like a party cake on a cake stand.
- Reuse it: Arrange your products in an unexpected, celebratory way and snap it.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Playful surprise
Using a cake stand for cans is unexpected and fun, which earns attention and shares.
- 02
Range showcase
The pyramid displays many flavours at once, prompting viewers to spot their favourite.
- 03
Authentic feel
Natural light and a casual setting look like real team content, not a polished ad.
- 04
Party association
A cake-stand tower links Ghia with celebrations and hosting.
Full creative breakdown
Who this ad targets
Warm US audiences aged 25–40 who follow Ghia or have visited the site, plus social-savvy shoppers who enjoy playful, behind-the-scenes brand content. People who host parties and showers will appreciate the celebratory display. Best for engagement and retargeting rather than cold prospecting, nudging people already aware of the brand to try more flavours.
Copywriting analysis
The creative contains no headline or offer; its persuasion is visual and emotional. Branding is carried entirely by the cans and box graphics. That makes the primary text crucial: a playful question like 'Which can would you grab first?' turns the image into a conversation starter and drives comments. Keep the tone light, informal and team-voiced to match the photo's authenticity.
Visual design
Soft daylight, a white wall and kraft boxes create a neutral, airy backdrop that makes the colourful cans the focal point. The pyramid shape draws the eye upward to the top can. Repeated box illustrations frame the scene with brand character. The slightly imperfect phone composition reinforces the authentic, organic-post feel.
How to adapt this template for your brand
- Arrange your products in an unexpected, playful structure (tower, cake, wreath).
- Shoot it on a phone in natural light in your office or warehouse.
- Keep branded packaging in the background for recognition.
- Write a question-led caption that invites comments.
- Boost the best-performing organic version as an ad to warm audiences.
Tips for non-alcoholic drinks ads on Meta
Works well as a Meta Feed or Instagram post in 3:4 or 4:5. Because it looks organic, consider boosting it from the brand's page rather than running as a dark post. Use engagement or traffic objectives with a question in the primary text, and retarget engagers with offer-led ads afterwards.
About this creative
A portrait, phone-shot photo taken in Ghia's office or warehouse. In the centre, a silver cake stand holds a pyramid of Ghia Le Spritz cans stacked like a tiered party cake, with flavours in green, yellow, burgundy and orange-red, each showing the white or yellow Ghia script logo. Around it, kraft cardboard shipping boxes are stacked on tables and against the white wall, printed with Ghia's white line illustrations of figures toasting and lounging, plus small Ghia triangle stickers. Natural daylight and a slightly soft focus give the image an authentic, off-the-cuff feel. There's no headline or offer: the humour comes from treating cans like a celebration cake. The image works as a scroll-native UGC-style post, showing off the colourful range, hinting at party use, and inviting comments like 'which one is your favourite?'
Meta ad · 1200 × 1200 · Non-Alcoholic Drinks
Ghia Can Tower Behind-the-Scenes UGC Ad
This Ghia creative is a casual photo of colourful Le Spritz cans stacked into a pyramid on a silver cake stand, surrounded by branded shipping boxes. The playful, unpolished shot feels like a team post and invites engagement. A fun template for brands wanting authentic, organic-looking content.
Added
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Details
Ad copy
Primary text
When you've got this many flavours, you build a tower. A little behind-the-scenes fun from the Ghia team – which can would you grab first?
Description
Non-alcoholic Le Spritz cans
On-image text
Ghia (cans) | box illustrations of figures toasting | Ghia (box stickers)
Headline ideas for this template
- 1Pick a Can, Any Can
- 2Our Kind of Party Cake
- 3Stacked With Flavour
- 4Which Ghia Is Your Favourite?
- 5Celebrate Without the Booze
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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