Key takeaways
- Format: Press testimonial with hero product shot and award badge.
- Best for: Cold prospecting where trust is the main barrier to purchase.
- Hook: A recognisable publication logo plus 'Top Pick' stops the scroll.
- Reuse it: Swap in your best press quote, publication logo and award badge.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Borrowed authority
The Wirecutter logo signals independent testing, which reassures shoppers unsure about a non-alcoholic spirit's taste.
- 02
Taste made tangible
The quote describes flavour in concrete terms, answering the biggest objection to NA drinks: will it taste good?
- 03
Badge as visual anchor
The yellow 'Top Pick' oval is the only bright accent, pulling the eye straight to the verdict.
- 04
Premium product styling
A glossy bottle, garnished glass and reflection make the drink look like a high-end cocktail, not a soda.
Full creative breakdown
Who this ad targets
Adults 25–45 in the US who are sober-curious, cutting back, or simply health-conscious but still enjoy cocktail culture. They read review sites like Wirecutter before buying, value design and quality, and are willing to pay a premium for a grown-up alternative to alcohol. The ad works especially well for cold audiences who don't know Ghia yet and need third-party proof before they try a new category of drink.
Copywriting analysis
The copy does almost no selling of its own; it lets a respected outlet speak. The headline 'The Best Nonalcoholic Drinks' is the category claim, and the Wirecutter wordmark above it supplies the credibility. The quote is short and sensory, naming three distinct flavour notes so the viewer can almost taste it. 'Top Pick' acts as the verdict in two words. The small 'Juicy, bittersweet aperitifs' line positions the product as a sophisticated apéritif rather than a juice. Restraint is the strategy: no price, no discount, no exclamation marks, which matches the premium tone.
Visual design
A split layout puts the product on the left and the proof on the right. The muted grey-green background lets the deep red liquid and burgundy typography stand out. The ribbed bottle and pale-blue triangle label make the brand recognisable without a large logo. A single yellow badge provides contrast and hierarchy. Soft studio lighting and a reflective tabletop give an editorial, magazine-quality finish.
How to adapt this template for your brand
- Pick your strongest press mention or award and get permission to use the logo.
- Pull a short quote (under 15 words) that describes taste or results concretely.
- Shoot your hero product on a muted, single-colour background with a reflective surface.
- Add a high-contrast badge with the verdict (Top Pick, Best Overall, Editor's Choice).
- Keep a one-line product descriptor at the bottom and test it against a no-badge version.
Tips for non-alcoholic drinks ads on Meta
Run this on Meta Feed in 4:5 to maximise screen space, and create a 9:16 version for Stories with the logo kept clear of the top safe zone. Point the primary text at the review itself and use 'Shop now' or 'Learn more'. Press-proof creatives perform best for prospecting, so pair them with broad or interest-based audiences (cocktails, wellness, sober-curious) and retarget with offer-led creatives.
About this creative
A portrait-format press testimonial for Ghia, the Mediterranean-inspired non-alcoholic apéritif. The left half is dominated by the ribbed glass Ghia bottle with its signature pale-blue triangle label, filled with deep red liquid and topped with a burgundy stopper. In front stands a short-stemmed cocktail glass with a red drink and a cherry on a heart-shaped pick. The right side carries the New York Times Wirecutter wordmark, the claim 'The Best Nonalcoholic Drinks' in a burgundy serif, and a short review quote describing grapefruit-like bitterness, herbal notes and a gingery kick. A yellow oval 'Top Pick' badge and a small 'Juicy, bittersweet aperitifs' line close the composition. The soft grey-green studio background and reflective surface feel premium and editorial. There is no discount or hard sell: the creative relies entirely on borrowed credibility from a trusted review outlet, making it ideal for cold audiences who have never heard of the brand.
Meta ad · 338 × 600 · Non-Alcoholic Drinks
Non-Alcoholic Drink Ad: Ghia's Wirecutter Press Testimonial
This Ghia ad turns a Wirecutter review into a scroll-stopping testimonial. A hero shot of the botanical apéritif bottle and a cherry-garnished glass sit beside the publication logo, a short tasting quote and a 'Top Pick' badge. Use it as a template for any product that has earned credible third-party press.
Added
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Details
Ad copy
Primary text
Named the best nonalcoholic drink by Wirecutter. Grapefruit bitterness, herbal notes and a gingery kick – the apéritif that makes skipping the booze feel like an upgrade.
Description
Botanical apéritif, 0% alcohol
On-image text
The New York Times Wirecutter | THE BEST NONALCOHOLIC DRINKS | 'Ghia boasts grapefruit-like bitterness, herbal notes, and a gingery kick.' | TOP PICK | Juicy, bittersweet aperitifs | Ghia (bottle label)
Headline ideas for this template
- 1Wirecutter's #1 Non-Alcoholic Pick
- 2The NA Apéritif Critics Love
- 3Bittersweet, Herbal, 0% Alcohol
- 4Tested. Tasted. Top Pick.
- 5The Best Drink Without the Booze
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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