Key takeaways
- Format: Colour-blocked flavour grid with central offer panel.
- Best for: Promoting bundles or variety packs across multiple flavours.
- Hook: Vivid ingredient slashes across each can create instant flavour cues.
- Reuse it: One panel per variant, matched background colour, offer in the gap.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Flavour at a glance
Real ingredients slicing through each can tell viewers what it tastes like without reading a word.
- 02
Colour coding
Each variant owns a colour, making the range memorable and the grid easy to scan on a small screen.
- 03
Choice plus incentive
'Mix & Match' removes the fear of picking the wrong flavour, while 'up to 20%' rewards buying more.
- 04
Central text panel
Placing the copy in the middle panel keeps it inside story safe zones and makes it the visual centre.
Full creative breakdown
Who this ad targets
US adults 25–45 who are curious about non-alcoholic drinks and like to experiment with flavours. They might already drink sparkling water, kombucha or craft sodas and are looking for something more grown-up for social occasions. The mix & match offer suits shoppers who want variety, plan to host, or don't yet know which Ghia flavour they'll like, lowering the risk of a first purchase.
Copywriting analysis
The copy is minimal and functional, letting the visuals do the flavour storytelling. 'Find Your Flavor' frames the purchase as personal discovery rather than a transaction. 'Mix & Match Your Favorites' explains the mechanic in four words and implies the viewer will have more than one favourite. The 'Save up to 20%' pill sits above the headline as the incentive, and 'up to' cleverly ties the size of the saving to the size of the bundle. Brand and product line ('Ghia Le Spritz') are stated first, so the offer is always attached to the name.
Visual design
A six-panel grid of saturated, flavour-matched colours gives the ad energy and order at the same time. Diagonal ingredient bands add motion and break the rigidity of the grid. Cans are shot consistently in the same position, so the eye compares flavours easily. The pale-yellow text panel offers a calm resting point, and burgundy typography ties back to Ghia's brand palette.
How to adapt this template for your brand
- List the variants you want to promote (4–6 works best for a grid).
- Assign each variant a background colour that matches its key ingredient.
- Shoot each product in the same position with its ingredient arranged in a diagonal band.
- Leave one central panel for logo, offer pill, headline and mechanic line.
- Test 'up to X%' against a fixed discount and a 'build your bundle' CTA.
Tips for non-alcoholic drinks ads on Meta
Built for Meta Stories and Reels at 9:16; keep the text panel centred so it avoids the top profile bar and bottom CTA area. A light animation (panels sliding in one by one) can lift thumb-stop rate. Use 'Shop now' and link directly to a bundle builder. Works for prospecting and for retargeting site visitors who browsed one flavour.
About this creative
A vertical 9:16 story ad for Ghia Le Spritz, the brand's canned non-alcoholic spritz. The frame is split into a six-panel grid. Five panels each feature one can on a background colour matched to its flavour: red with blood-orange slices, bright green with lime wheels, coral red with fresh ginger, burgundy with dried citrus and rosemary botanicals, and saffron yellow with chili flakes. In each panel a diagonal band of the hero ingredient cuts across the can, creating dynamic movement and a clear visual cue for taste. The sixth, pale-yellow panel holds the Ghia script logo, 'Le Spritz', a burgundy pill reading 'Save up to 20%', the headline 'Find Your Flavor.' and the line 'Mix & Match Your Favorites.' The result reads like a colourful menu: shoppers can scan flavours instantly, pick a favourite, and are given a discount reason to build a bundle rather than buy a single variant.
Meta ad · 338 × 600 · Non-Alcoholic Drinks
Ghia Le Spritz 'Find Your Flavor' Mix & Match Ad
This Ghia Le Spritz ad uses a colour-blocked grid to show five non-alcoholic spritz flavours, each can sliced diagonally by its key ingredient. A central panel carries the brand, a 'Save up to 20%' pill and the 'Find Your Flavor' call. It's a strong template for multi-variant product ranges.
Added
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Details
Ad copy
Primary text
Blood orange, lime, ginger, sumac and more. Build your own Ghia Le Spritz pack and save up to 20% – mix & match your favourite non-alcoholic flavours.
Description
Mix & match Le Spritz cans
On-image text
Ghia | Le Spritz | Save up to 20% | FIND YOUR FLAVOR. | Mix & Match Your Favorites. | (can labels: Lime & Salt, Ghia Ginger, Sumac & Chili)
Headline ideas for this template
- 1Find Your Flavor, Save up to 20%
- 2Mix & Match Your Spritz Pack
- 3Five Flavours. Zero Alcohol.
- 4Build Your Own Ghia Bundle
- 5Which Spritz Are You?
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
