Key takeaways
- Format: Stacked product shot with headline and side offer callout.
- Best for: Subscription acquisition and category positioning.
- Hook: A leaning can creates tension and draws the eye.
- Reuse it: Stack 3–4 products with one tilted, positioning headline, small offer callout.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Category positioning
'Spirits-free beverages' clearly defines what Ghia is for people new to non-alcoholic apéritifs.
- 02
Modern framing
'Adapted for modern times' frames drinking less as progressive rather than restrictive.
- 03
Playful tension
The leaning can breaks the symmetry and adds personality to a clean product shot.
- 04
Subtle offer
The small subscribe callout keeps the ad premium while still giving a reason to act.
Full creative breakdown
Who this ad targets
US adults 25–45 who are reducing alcohol for health, productivity or lifestyle reasons and see that choice as modern and smart. They're design-aware and drawn to premium DTC brands. The subscribe & save offer suits people who drink non-alcoholic beverages regularly and want convenience, as well as existing customers ready to commit to repeat orders.
Copywriting analysis
The headline uses 'spirits-free' instead of 'non-alcoholic', a fresher phrase that echoes the spirits world while stating the benefit. The lowercase subline, 'adapted for modern times', adds a cultural argument: drinking less is the contemporary choice. The offer is presented as a side note with a leader line, like a product annotation, so it doesn't compete with the positioning. Copy is brief, confident and stylish.
Visual design
Black background, gleaming metal cans and yellow type create high contrast and a premium nightlife feel. The four-can stack forms a strong central shape, and the one tilted can adds dynamism. Rim lighting and lens glints emphasise polish. Text is split between the top headline and a small side callout, keeping the cans unobstructed.
How to adapt this template for your brand
- Stack 3–4 of your products, tilting one for movement.
- Shoot on black with rim lighting and a reflective surface.
- Write a short category-defining headline in a bold accent colour.
- Add a lowercase subline that frames the cultural benefit.
- Place the offer as a small annotated callout to the side.
Tips for non-alcoholic drinks ads on Meta
Made for Meta Stories and Reels; a short animation of the top can tipping over would boost attention. Keep the headline below the profile bar. Use 'Subscribe' or 'Shop now' leading to a subscription page. Target lookalikes of subscribers and people interested in mindful drinking, wellness and premium beverages.
About this creative
A 9:16 story ad on a pure black background. At the top, a bold yellow condensed serif headline reads 'Spirits-Free Beverages', with a lowercase sans-serif line beneath: 'adapted for modern times.' In the lower half, four Ghia Le Spritz cans are stacked in two rows: a red can and a green can form the base, a burgundy can stands upright on top right, and a pale-yellow can leans diagonally on top left, as if about to topple. Each can shows the curvy Ghia script on a coloured triangle. Strong rim lighting and starburst glints make the metal gleam, and a reflection on the glossy surface below adds depth. On the left, a small white callout with a thin leader line reads 'Subscribe & save 15% off'. The composition balances order and playfulness, and positions Ghia as a modern, sophisticated alternative to spirits, with a subscription incentive for regular drinkers.
Meta ad · 1200 × 1200 · Non-Alcoholic Drinks
Ghia 'Spirits-Free Beverages' Product Shot Ad
This Ghia ad stacks four colourful Le Spritz cans – one playfully tipping over – on a black background under a yellow 'Spirits-Free Beverages' headline. A small 'Subscribe & save 15% off' callout adds the offer. A clean template for subscription-driven product shots.
Added
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Details
Ad copy
Primary text
Spirits-free beverages, adapted for modern times. Stock up on Ghia Le Spritz and subscribe & save 15% on every order.
Description
Subscribe & save 15%
On-image text
SPIRITS-FREE BEVERAGES | adapted for modern times. | Subscribe & save 15% off | Ghia (cans)
Headline ideas for this template
- 1Spirits-Free, Made for Modern Times
- 2Subscribe & Save 15% on Ghia
- 3The Modern Way to Drink
- 4All Flavour, No Spirits
- 5Stock Up on Spirits-Free Spritz
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
