Key takeaways
- Format: Offer / Discount — styled kitchen product shot with a feature headline and badge.
- Best for: Brands promoting eco-friendly refills, reusable packaging or sustainable product lines.
- Hook: 'Refillable' in the headline signals a fresh, eco-friendly take on a pantry staple.
- Reuse it: Shoot your product in a real-use setting, lead with your key feature and add a bright discount badge.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Feature-led headline
Leading with 'Refillable' tells viewers what makes Graza different before they see the price.
- 02
Lived-in styling
Citrus, utensils and tiles place the products in a real kitchen, helping viewers imagine them at home.
- 03
Hard sunlight
Crisp shadows and warm light give the shot energy and make the green bottles feel fresh.
- 04
Eye-catching badge
The lime oval contrasts with the dark headline and draws attention to the discount.
Full creative breakdown
Who this ad targets
This ad targets eco-conscious home cooks who want to reduce plastic and packaging waste without giving up quality. It appeals to millennials and Gen Z shoppers in the US who care about design and sustainability, and to existing olive oil buyers looking for a smarter way to restock. The kitchen styling also attracts aspirational cooks who enjoy seeing products in beautiful, everyday settings, while the 35% discount helps convert people still on the fence.
Copywriting analysis
The headline is purely descriptive: 'Refillable Extra Virgin Olive Oil'. By putting 'Refillable' first, it highlights the main point of difference and taps into sustainability values without preaching. 'Extra Virgin' signals quality for shoppers who check labels. The '35% Off' badge is the only selling line, and its brevity keeps the creative clean. There is no call to action on the image, which allows the visual to feel more like editorial content. The supporting primary text can expand on the refill system, explaining the bottle-and-can routine in a sentence.
Visual design
The image combines a clean white top section for the headline with a busy, colourful kitchen scene below. Four products are spaced evenly, with taller bottles on the edges framing the cans. Props such as lemons, limes and utensils add colour and context without stealing focus. Strong sunlight creates contrast and a summery feel. The lime badge picks up the Drizzle label colour, linking the offer to the packaging.
How to adapt this template for your brand
- Choose the single feature that sets your product apart and use it as the headline.
- Style the product in its real-use environment with a few relevant props.
- Use strong natural or directional light to add warmth and crisp shadows.
- Keep the top of the frame clean for a bold serif headline.
- Add a discount badge in a colour borrowed from your packaging.
Tips for food ads on Meta
On Meta, run this in Feed and Reels to sustainability and cooking interest audiences, and test it against a pure studio version to see which styling converts better. Keep the headline clear of the top safe area in Stories. On TikTok, show a quick refill routine from can to bottle with the badge visible throughout. Mention the discount in the first line of the caption for extra clarity.
About this creative
This vertical ad shows Graza's refillable olive oil range in a warm, sunlit kitchen. At the top, a dark serif headline reads 'Refillable Extra Virgin Olive Oil' across two lines against a soft white background. A bright lime-green oval badge on the right announces '35% Off' in dark text. Below, two Sizzle and Drizzle squeeze bottles stand on either side of two refill cans on a brown stone countertop, all with Graza's playful yellow and green illustrated labels. The scene feels lived in: a wire whisk and wooden spoons stand in a holder against white subway tiles, a bowl of lemons and limes sits in the lower left corner, and a wooden pepper mill and small salt dish appear on the right. Strong directional sunlight creates crisp shadows and makes the green packaging glow. The image balances lifestyle realism with a clear product line-up, positioning refills as a natural, everyday part of cooking at home.
Meta ad · 1200 × 1200 · Food
Graza Refillable Olive Oil Ad Example: 35% Off Kitchen Shot
This Graza offer ad presents refillable extra virgin olive oil in a real kitchen setting, with Sizzle and Drizzle squeeze bottles and two refill cans on a countertop. A lime 35% off badge highlights the deal. The vertical creative blends lifestyle styling with a clear sustainability message and discount.
Added
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Details
Ad copy
Primary text
Refillable extra virgin olive oil, now 35% off. Squeeze bottles you keep, refill cans you recycle. Olive oil the way it should be — sizzled, drizzled and squeezed, but never saved.
Description
Now 35% off. Squeeze, refill, repeat.
On-image text
Refillable Extra Virgin Olive Oil | 35% Off
Headline ideas for this template
- 1Refillable extra virgin olive oil
- 2Squeeze, refill, repeat
- 3Less waste, more drizzle
- 4The olive oil you refill, not replace
- 5Refill your olive oil and save 35%
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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