Key takeaways
- Format: Full-kit product shot: device, accessory and packaging in one panel.
- Best for: Premium medical or tech devices where showing the complete package justifies the price.
- Hook: The 'AFib' name promises more than a standard monitor, backed by a realistic reading on screen.
- Reuse it: Group your product, key accessory and box in one rounded panel with a bold category label.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Feature in the product name
Calling the model 'AFib' puts its main differentiator, atrial fibrillation detection, directly in the tagline.
- 02
Realistic display
A believable reading on the large LCD shows how easy the screen is to read, which matters to older users.
- 03
Complete kit visible
Seeing the cuff and box tells buyers exactly what they get and reinforces a premium, retail-ready product.
- 04
Campaign consistency
The shared layout and tagline across the Heart Month series build recognition with every impression.
Full creative breakdown
Who this ad targets
The ad targets Brazilian adults over 50 managing high blood pressure, people with heart rhythm concerns or risk factors for stroke, and caregivers buying for older family members. It suits buyers ready to upgrade from a basic monitor to one with smart features and app connectivity. Shoppers who value readable displays and trusted brands, and those engaging with Heart Month content, are a natural audience.
Copywriting analysis
The copy is restrained: a category label and a tagline. 'Monitor de pressão arterial de braço' specifies upper-arm measurement, which consumers often associate with better accuracy than wrist devices, and the bold on 'arterial de braço' emphasises that point. The tagline 'Escolha confiança. Escolha OMRON AFib HEM 7384T' follows the campaign formula, but here the product name itself carries the selling point: 'AFib' signals atrial fibrillation detection without making a claim in body text. The model number helps people find it at pharmacies. The heavy lifting is left to the image and the primary text, keeping the creative clean and compliant.
Visual design
A royal-blue background and a navy rounded panel create the stage, keeping all products together in one focal area. The monitor sits large in the foreground, angled to show its display, with the cuff and box layered behind for depth. White uppercase sans-serif type is placed in the panel's open top-left space. The coral heart is the only warm accent. Teal and light-blue shapes and the white logo along the bottom repeat the campaign's design system.
How to adapt this template for your brand
- Photograph or render your product with its main accessory and packaging at a slight angle.
- Place them together in one rounded panel in a darker shade of your brand colour.
- Show a realistic, readable result or screen on the device to demonstrate usability.
- Add a category label in the panel's empty space, bolding the key differentiator.
- Close with your campaign tagline including the product name and keep logo placement consistent across the series.
Tips for medical devices ads on Meta
Use this in Meta Feed and Instagram as part of a carousel or series with the other Heart Month devices so users can compare models. Avoid diagnostic language like 'detects AFib' in primary text without proper qualifiers, and link to a product page that explains the feature. Target audiences 50+ and caregivers. For Google Shopping and Display, reuse the device-plus-box image on white for product listings.
About this creative
This Omron Brazil portrait ad promotes the Omron AFib HEM-7384T, an upper-arm blood pressure monitor with atrial fibrillation detection. The 'Mês do Coração' marker, a thin ECG line leading to a coral heart, sits top left. The centre is a large navy rounded panel holding the full product kit: the black-and-white monitor at the front left with a large LCD display showing a sample reading of 140/88 and pulse 86, the black upper-arm cuff behind it, and the blue retail box on the right with Bluetooth and app-store badges. White text inside the panel labels the category: 'Monitor de pressão arterial de braço', with 'arterial de braço' in bold. Below the panel, the campaign tagline reads 'Escolha confiança. Escolha OMRON AFib HEM 7384T'. Blue and teal rounded squares sit bottom left and the Omron logo bottom right, matching the rest of the campaign set and giving the series a consistent look.
Meta ad · 338 × 600 · Medical Devices
Omron AFib Blood Pressure Monitor Ad – Product Shot Template
This Omron ad shows the AFib HEM-7384T upper arm blood pressure monitor, which also flags possible atrial fibrillation. It's a 4:5 product shot with the device, cuff and retail box in one composition for Heart Month. Use it as a model for showing a premium device's full kit clearly.
Added
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Details
Ad copy
Primary text
Mês do Coração: mais do que medir a pressão. O monitor de pressão arterial de braço OMRON AFib HEM-7384T também ajuda a identificar sinais de fibrilação atrial, com conexão Bluetooth ao app OMRON Connect. Escolha confiança. Escolha OMRON.
Description
Pressão arterial e alerta de fibrilação atrial.
On-image text
MÊS DO CORAÇÃO | MONITOR DE PRESSÃO ARTERIAL DE BRAÇO | ESCOLHA CONFIANÇA. ESCOLHA OMRON AFib HEM 7384T | OMRON | (device/packaging) OMRON, HEM-7384T1, SYS 140, DIA 88, PULSE 86, START STOP
Headline ideas for this template
- 1Mais que pressão: atenção ao ritmo do coração
- 2Monitor de braço com alerta de fibrilação atrial
- 3Mês do Coração: conheça o OMRON AFib
- 4Medições de braço, precisão OMRON
- 5Pressão arterial no app OMRON Connect
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
