Key takeaways
- Format: Product shot with packaging and hero device on a solid brand-blue background.
- Best for: Launching or reminding people about a consumer medical device during a health awareness month.
- Hook: The 'Mês do Coração' seasonal marker plus the novelty of an ECG you can carry in your pocket.
- Reuse it: Swap in your device, keep the box-plus-close-up layout and a two-word category label.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Seasonal relevance
Tying the ad to Heart Month gives a reason to care right now and borrows the attention of a wider awareness campaign.
- 02
Category explained instantly
'Eletrocardiograma portátil' tells viewers what the unfamiliar silver bar is before they have to wonder.
- 03
Packaging builds credibility
Showing the retail box with the app screen and model number signals a real, certified product available in stores.
- 04
Trust as the core promise
'Escolha confiança' speaks to the main purchase barrier in medical devices: whether the readings can be relied on.
Full creative breakdown
Who this ad targets
The ad targets health-conscious adults in Brazil, mostly 40+, who have heart concerns, a family history of cardiac problems or symptoms such as palpitations, and want a simple way to check their heart rhythm at home or on the go. It also reaches caregivers buying for older parents and people already monitoring blood pressure who are ready to add an ECG. The tech-forward packaging appeals to smartphone users comfortable with health apps.
Copywriting analysis
The copy is minimal and does three jobs. The 'Mês do Coração' tag sets the context and urgency without a discount. The label 'Eletrocardiograma portátil' converts a clinical, intimidating term into an everyday product by adding 'portable'. The tagline 'Escolha confiança. Escolha OMRON HeartScan 6L' uses a repeated imperative: the first line sells the emotional benefit (trust), the second attaches that benefit to the brand and model name. Bold type on 'confiança' and 'OMRON' guides the eye to the two words that matter. There are no medical claims, numbers or promises, which keeps the ad compliant in a regulated category while still persuasive through brand authority.
Visual design
A saturated royal-blue background carries the Omron brand colour, with a darker navy rounded panel creating depth and focus. The product box sits slightly in front of the panel edge, adding dimension, while the device close-up dominates the right side at an angle. White sans-serif type in uppercase keeps it clinical and clean. Coral appears only in the heart icon, making the campaign mark pop. Teal and light-blue rounded squares bottom left add brand texture without clutter.
How to adapt this template for your brand
- Pick a relevant awareness month or season for your product category and add a small icon-plus-label marker at the top.
- Place your packaging and a large close-up of the product inside one rounded contrasting panel.
- Add a two-to-three word category label so viewers instantly understand what the product does.
- Write a two-line repeated tagline: the emotional benefit first, then 'Choose [Brand] [Product]'.
- Finish with your logo in a corner and a few brand shapes to balance the layout.
Tips for medical devices ads on Meta
On Meta, run this 4:5 version in Feed and create a 9:16 crop for Stories and Reels with the tagline moved above the bottom safe zone. Medical devices may face review limits, so avoid diagnostic claims in primary text and link to a product page with regulatory details. Target interests such as heart health and blood pressure, and use the Heart Month window for a short burst with a Learn more CTA rather than a hard sell.
About this creative
This portrait ad from Omron Brazil promotes the HeartScan 6L, a compact portable electrocardiogram device developed with AliveCor (model HCG-8060T). The top-left corner carries a campaign marker: a thin ECG line flowing into a coral heart icon next to the words 'Mês do Coração' (Heart Month), anchoring the ad in a seasonal health moment. The centre of the frame is a rounded dark-navy panel holding two hero objects: the retail box on the left, showing a smartphone with ECG readings and the device itself, and a large close-up of the slim silver-and-black ECG bar on the right. A short label, 'Eletrocardiograma portátil', explains the product category in two words. Below the panel the campaign tagline appears in white: 'Escolha confiança. Escolha OMRON HeartScan 6L', with bold weight on the key words. The Omron logo sits bottom right, balanced by abstract blue and teal rounded squares bottom left that echo the brand's visual system.
Meta ad · 338 × 600 · Medical Devices
Omron HeartScan 6L Portable ECG Ad – Product Shot Template
This Omron ad promotes the HeartScan 6L, a pocket-sized portable ECG monitor, during Brazil's Heart Month. It is a 4:5 product shot pairing the device with its retail box on a deep blue background. Use it as a reference for launching consumer medical devices with a trust-led message.
Added
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Details
Ad copy
Primary text
Mês do Coração: acompanhe o ritmo do seu coração onde estiver. O OMRON HeartScan 6L faz um eletrocardiograma portátil de 6 derivações em segundos, direto no seu celular. Escolha confiança. Escolha OMRON.
Description
Eletrocardiograma em segundos, no seu celular.
On-image text
MÊS DO CORAÇÃO | ELETROCARDIOGRAMA PORTÁTIL | ESCOLHA CONFIANÇA. ESCOLHA OMRON HeartScan 6L | OMRON | (packaging) OMRON Portable ECG monitor HCG-8060T, powered by AliveCor
Headline ideas for this template
- 1Seu coração no bolso: ECG em 30 segundos
- 2Mês do Coração: conheça o HeartScan 6L
- 3Eletrocardiograma portátil, confiança OMRON
- 4Cuide do ritmo do seu coração em casa
- 5ECG de 6 derivações direto no celular
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
