Key takeaways
- Format: Lifestyle photo with fill-in-the-blank engagement hook.
- Best for: Established regional brands with a well-known jingle or slogan.
- Hook: An unfinished, famous jingle the audience can complete.
- Reuse it: Leave out the last words of your best-known slogan and ask people to finish it.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Participation
Asking viewers to finish the line turns passive viewers into commenters.
- 02
Nostalgia
A long-running jingle triggers warm childhood memories and local pride.
- 03
Brand without a logo
Completing the jingle makes the audience say the brand name themselves.
- 04
Joyful people
Laughing friends add warmth and suggest the jingle is fun to sing.
Full creative breakdown
Who this ad targets
The ad targets residents of Cook's southeastern US markets, especially Alabama, Georgia and Tennessee, aged 25–65, who have grown up with the brand's TV and radio jingle. It aims to build engagement and brand love among local homeowners and families, rather than driving immediate bookings. It also reaches younger locals who share nostalgic content with friends. Lapsed customers can be reminded of the brand through this playful format.
Copywriting analysis
The copy uses an open loop built on memory: viewers know how the line ends, so they mentally complete it, which strengthens recall. 'Finish the jingle!' is a clear, friendly instruction that sets up engagement. The repetition 'Lookie, lookie, lookie' is catchy and rhythmic, and the ellipsis invites participation. There is no explicit sales message, which feels refreshing. For non-local audiences the reference may not land, so targeting matters. The line also doubles as a light test of brand awareness: how many viewers can finish it shows how strong the jingle still is. A follow-up post revealing the answer can extend the conversation.
Visual design
The navy background and white bubble create strong contrast and match Cook's brand palette. The speech bubble's tail points toward the people, linking them to the words. Musical notes subtly reinforce the jingle theme. A yellow arrow and underline add energy without clutter. The two people sit in the bottom third, framed tightly, which leaves space for platform UI while keeping their expressions visible.
How to adapt this template for your brand
- Choose your most famous slogan, jingle or catchphrase.
- Remove the last word or phrase and ask people to finish it.
- Put the line in a large speech bubble with a playful label.
- Add a photo of happy, relatable people below.
- Ask for comments in the primary text and reply to boost engagement.
Tips for pest control ads on Meta
Use an engagement objective on Meta Feed, Stories and Reels, targeting your core regional markets. Ask a direct question in primary text to encourage comments. Reply to commenters to boost reach. For Reels, add the jingle audio cutting out before the last line. This format is less suited to Google Display because it relies on comments and community. Track comment volume as the main success metric.
About this creative
The creative uses a deep navy background with a large white speech bubble filling the upper half. Inside, a handwritten-style navy label reads 'Finish the jingle!' with a small yellow arrow pointing down to the main line: 'Lookie, lookie, lookie, here comes…' set in bold navy type with large quotation marks. A faint treble clef and music notes sit in the background of the bubble, and a yellow underline adds a playful accent. Below, two smiling friends – one in a green jacket, one in an orange top – laugh and lean into each other, as if singing along. The ad doesn't show a logo or name the brand; instead, the familiar jingle does the branding for anyone in Cook's markets who grew up hearing 'here comes Cookie'. This makes it an engagement play that turns brand recall into participation, inviting people to comment and share.
Meta ad · 338 × 600 · Pest Control
Cook's Pest Control 'Finish the Jingle' Ad Breakdown
This vertical Cook's Pest Control ad shows two friends laughing under a speech bubble that reads 'Finish the jingle! Lookie, lookie, lookie, here comes…'. It is a Lifestyle engagement format that leans on the brand's famous regional jingle to spark comments, nostalgia and recall on Meta Stories and Reels.
Added
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Details
Ad copy
Primary text
You know how it goes… "Lookie, lookie, lookie, here comes…" Finish the jingle in the comments! Cook's Pest Control has been protecting Southern homes for generations.
Description
Cook's Pest Control – a local favorite for generations.
On-image text
Finish the jingle! | "Lookie, lookie, lookie, here comes…"
Headline ideas for this template
- 1Finish the Jingle!
- 2You Know How It Goes…
- 3Sing Along: Here Comes…
- 4The Jingle Everyone Knows
- 5Can You Finish Our Song?
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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