Key takeaways
- Format: Typographic prevention hook with pest silhouettes.
- Best for: Opening frame of a Story sequence or animated ad.
- Hook: An unfinished sentence: 'Before pests move in…'
- Reuse it: Start a sentence your audience wants finished, and resolve it in the next frame.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Open loop
The incomplete phrase makes viewers wait for the second half, increasing watch time.
- 02
Visual tension
Bugs crawling over the type create an uncomfortable feeling that sells the need for prevention.
- 03
Moving-season relevance
'Move in' connects pests to the moment people move homes.
- 04
Brand color dominance
Full red background makes the ad instantly linked to the brand's palette.
Full creative breakdown
Who this ad targets
The ad targets new homeowners, renters about to move and people who recently bought a home, typically 25–45. It also speaks to existing homeowners heading into spring and summer pest season who prefer to prevent problems. Life-event targeting such as 'recently moved' on Meta makes this creative especially relevant. The message also suits landlords and property managers preparing units for new tenants before move-in day.
Copywriting analysis
The copy is only four words, but it does a lot. 'Before' frames the message around prevention and timing. 'Pests move in' personifies pests as unwanted housemates, a playful twist on the idea of moving into a home. Because the sentence is unfinished, it creates curiosity and implies a solution is coming. On its own, the frame lacks a brand name and CTA, so it must be paired with a follow-up frame such as 'We move in' or a strong primary text.
Visual design
The design is pure typography and silhouettes: white type, black bugs, red background. The type is scaled to fill the full width, making it legible even on small screens. Bugs are placed at varied angles and sizes to create movement, and one spider hangs from the top edge, adding depth. The lack of other elements keeps focus entirely on the message. The red signals alarm and matches Ehrlich's brand color.
How to adapt this template for your brand
- Write a short, unfinished phrase tied to a key moment for your customer.
- Set it huge in white on a solid brand-color background.
- Add simple silhouettes of the problem crawling over the text.
- Resolve the message in a second frame with your brand and solution.
- Animate the bugs moving across the words for Reels and Stories.
Tips for pest control ads on Meta
This works best as frame one of a two- or three-frame Meta Story or as a short animated Reel. Keep text away from the top 14% and bottom 20% of the frame to avoid UI overlap. Use 'recently moved' and homeowner targeting. Add the logo and CTA in the final frame, and test a single-frame version with a small logo for Google Display.
About this creative
The creative is a flat red canvas dominated by the words 'BEFORE PESTS MOVE IN' set in a heavy, condensed white sans-serif across three lines that fill the width of the frame. Black vector silhouettes of a stink bug, a housefly, a spider hanging from a thread, a cockroach and several ants are scattered over and between the letters, some overlapping the type as if they are crawling across it. There is no logo, offer or CTA visible, which suggests it is the first frame of an animated or multi-slide Story where the payoff appears next. The phrase is an incomplete sentence that creates anticipation – the viewer naturally wants to know what happens before pests move in. The concept ties neatly to moving season and new homeowners, framing pest control as a proactive part of settling in rather than a reaction to an infestation.
Meta ad · 338 × 600 · Pest Control
'Before Pests Move In' Typographic Pest Control Ad
This vertical ad uses three lines of giant white type – 'Before Pests Move In' – on a solid red background, with black silhouettes of flies, spiders, ants and roaches crawling across the letters. It is a minimal, typography-led prevention ad for Meta Stories and Reels, likely the opening frame of an Ehrlich sequence.
Added
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Details
Ad copy
Primary text
Moving into a new home? Protect it before pests move in too. Schedule a preventive pest treatment and start fresh in a pest-free space.
Description
Preventive pest protection for your home.
On-image text
BEFORE PESTS MOVE IN
Headline ideas for this template
- 1Before Pests Move In, We Do
- 2New Home? Keep Pests Out From Day One
- 3Move In Pest-Free
- 4Don't Let Pests Unpack First
- 5Protect Your Home Before Pest Season
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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