ecoATM carousel card with giant teal number 109,221 and text We buy used phones weekly, above an iPhone with a cracked screen — An oddly precise number makes the scale of ecoATM feel real and invites the swipe.

Key takeaways

Format: Carousel opener with one giant stat and a product shot
Best for: Stopping the scroll and starting a story across carousel cards
Hook: We buy 109,221 used phones every single week
Reuse it: Lead a carousel with your most impressive precise number

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a feature callout ad?

A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.

See all feature callouts ads →

Why this feature callouts ad works

01
Precise beats round
109,221 feels like real data, which is more believable than a rounded 100,000.
02
Scale builds trust
Buying that many phones weekly signals a large, established business that people can rely on.
03
Cracked screen speaks volumes
The broken display shows damaged phones are welcome without needing a single extra word.
04
Arrow pulls the swipe
The arrow button invites people into the next card, extending attention and dwell time.

Full creative breakdown

Who this ad targets

This ad targets US smartphone owners with old, broken or unused phones who doubt anyone would buy them. The cracked-screen visual speaks directly to people who assume damage makes a phone worthless. It also reaches sceptical, data-minded viewers who want proof that a service is big and legitimate. As a carousel opener, it suits broad awareness and engagement campaigns, with later cards carrying the story and CTA.

Copywriting analysis

The copy is a single sentence split into three parts, with the number doing nearly all the work. We buy is short and active, positioning ecoATM as the buyer and the viewer as the seller with something of value. The precise figure, 109,221, invites a second look and makes the claim feel verified. Used phones weekly frames the stat as ongoing, which implies demand and reliability. There is no brand logo on this card, so it relies on the carousel's page name and later cards. The copy sets up the narrative for the follow-up card, which turns the number into a visual comparison.

Visual design

The number is the hero, taking up the full width of the card in heavy rounded type with a teal-to-mint gradient that matches the brand palette. White text above and below frames it. The bottom half uses a mint rounded panel as a stage for the phones, giving contrast against the dark background. The cracked screen adds texture and realism. The teal arrow button in the corner is a recognisable carousel cue that encourages swiping.

How to adapt this template for your brand

Find your most impressive precise number and avoid rounding it.
Make the number the biggest element on the card, in a brand gradient.
Add a short sentence around it that names the action and timeframe.
Show a product detail that removes an objection, like damage or age.
Add a swipe arrow and continue the story on the next card.

Tips for recycling ads on Meta

Runs well in the Meta feed at 1:1 and can be cropped to 4:5 for extra mobile real estate. Keep the headline readable at thumbnail size and let the primary text carry the emoji benefit list. Use a Get Directions CTA with a store-traffic or reach objective targeted around kiosk locations. For Google Display or Performance Max, upload the same layout as a 1200×1200 square and pair it with a short 30-character headline that repeats the cash benefit.

About this creative

This square ad is the opening card of a carousel. Against a dark teal-green background, small white bold type reads We buy, followed by an enormous number, 109,221, in a gradient from teal to mint that fills the full width of the card. Below it, used phones weekly completes the sentence. The precise, non-rounded number makes the statistic feel measured rather than invented. The bottom half shows an iPhone Pro with a graphite back and triple camera on the left, and a front screen on the right with a 2:40 lock screen and a visibly cracked display over a green wallpaper. Both phones sit on a mint rounded panel. The cracked screen is a deliberate detail: it tells viewers that damaged phones are bought too. A teal circle with a white arrow in the bottom right corner signals that there is more to see, pulling people into the next carousel card.

Meta ad · 338 × 600 · Recycling

Big Number Carousel Ad Template: We Buy 109,221 Used Phones Weekly

This square carousel card from ecoATM opens with one giant, oddly specific number: 109,221 used phones bought every week. A cracked iPhone shows that even damaged phones count. An arrow invites a swipe. Use it as a template for stat-led carousel openers.

Added 10 Oct 2026