Young woman using an ecoATM kiosk in a mall, headline This is ecoATM, line Sell your used phone at a kiosk today — Showing the kiosk in a real mall makes the service feel familiar before the viewer ever visits.

Key takeaways

Format: Square lifestyle photo with brand-name headline and kiosk visual
Best for: Brand awareness and store-visit intent for a physical kiosk
Hook: Showing exactly what ecoATM is and where you find it
Reuse it: Shoot your product in its real location with a relaxed, friendly user

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Shows the real experience
Seeing someone use the kiosk in a familiar mall makes the process feel normal and easy to picture.
02
Names the brand plainly
This is ecoATM works as a clear introduction for people who have never heard of the service.
03
Friendly eye contact
The woman looking back with a smile invites the viewer in and adds warmth to a machine-based service.
04
Today adds urgency
Sell your used phone at a kiosk today turns awareness into an immediate, achievable action.

Full creative breakdown

Who this ad targets

This ad targets US shoppers who regularly visit malls, supermarkets and big-box stores where ecoATM kiosks are located, but who may not know what the machines do. It fits young adults and millennials with stylish, casual tastes, as signalled by the model, and anyone with an old phone who could combine selling it with a shopping trip. It is a strong top-of-funnel creative for location-based campaigns with a radius around kiosks, preparing audiences for testimonial and offer ads that follow.

Copywriting analysis

The copy is about as simple as possible. This is ecoATM works as both a headline and a definition, and it fits the This is formula used across the series, so it doubles as the anchor creative. The supporting line Sell your used phone at a kiosk today packs in the action, the product, the location and urgency. The italic Sell highlights the verb. Worth it closes with a value cue. There is no number or proof point here, which keeps it clean, but means it relies on the lifestyle photo and the series to carry credibility.

Visual design

The photo dominates the top half and uses warm mall lighting, reflective floors and shopfronts to signal a safe, everyday setting. The kiosk and the woman fill the frame side by side, so product and user get equal weight. Her neutral outfit lets the green kiosk stand out. The rounded photo corners and dark green surround match the rest of the campaign. Below, large yellow-green type for ecoATM and the kiosk cut-out repeat the product, so the brand appears three times without feeling forced.

How to adapt this template for your brand

Photograph your product or location in the real setting where customers use it.
Cast a relaxed, friendly user and capture them looking back at the camera.
Use a This is [brand] headline to introduce the service plainly.
Add one action line with today or now to create urgency.
Repeat a cut-out of the product with an arrow in the corner.

Tips for recycling ads on Meta

Runs well in the Meta feed at 1:1 and can be cropped to 4:5 for extra mobile real estate. Keep the headline readable at thumbnail size and let the primary text carry the emoji benefit list. Use a Get Directions CTA with a store-traffic or reach objective targeted around kiosk locations. For Google Display or Performance Max, upload the same layout as a 1200×1200 square and pair it with a short 30-character headline that repeats the cash benefit.

About this creative

This square lifestyle ad acts as the brand-introduction piece of ecoATM's This is series. The top half is a rounded photo of a bright, polished shopping mall. On the left stands a tall white ecoATM kiosk with green wave graphics and Instant Cash for Phones lettering on the side, and on the right a young woman in a navy cap, white T-shirt and wide khaki trousers uses the touchscreen while glancing back over her shoulder with a smile. A straw bag on her arm adds a casual shopping-trip feel. The lower half uses the series layout: This is in light green sans-serif and ecoATM in large yellow-green type, then Sell in italic followed by your used phone at a kiosk today. A curved arrow points to a kiosk cut-out on the right, and the logo and Worth it tagline sit bottom left. The ad answers the simple question of what ecoATM actually is.

Meta ad · 338 × 600 · Recycling

Lifestyle Ad Template: This Is ecoATM at the Mall Kiosk

This square ad introduces the ecoATM kiosk in its natural habitat: a bright shopping mall, with a young woman using the machine and smiling back at the camera. The This is ecoATM headline names the brand outright. Use it as a template for brand-intro lifestyle ads for physical locations.

Added 10 Oct 2026