
Key takeaways
- Format: Minimal square product shot with stacked upgrade headline
- Best for: Reaching Samsung buyers during launch and upgrade season
- Hook: Cash in the old phone to enjoy the new one
- Reuse it: Name the new product your audience is buying and position your offer alongside it
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Rides the upgrade moment
Mentioning a new Samsung ties ecoATM to an exciting purchase instead of a chore.
- 02
Weighted typography
Bold on Cash In and New Samsung lets skimmers get the message from just the heaviest words.
- 03
Hidden money symbol
The faint banknote icon on the leafy screen combines money and nature, the two halves of ecoATM's promise.
- 04
Calm, clean palette
The mint background feels light and trustworthy and stands out from busy launch ads in the feed.
Full creative breakdown
Who this ad targets
This ad targets Android users, specifically Samsung Galaxy owners and shoppers in the US, around new Galaxy launches and holiday deals. The audience is people who are already excited about a new phone but have not decided what to do with the old one, and who may not want a carrier trade-in. Interest targeting on Samsung, Galaxy and Android, plus lookalikes of past ecoATM sellers with Android devices, fits the creative. It can also be used in retargeting for visitors of phone review and comparison content.
Copywriting analysis
The copy follows a simple two-step story: cash in your old phone, then enjoy your new Samsung. Cash in is a nice double meaning, suggesting both exchanging and profiting. Enjoy your new Samsung shifts the focus to the reward, making ecoATM part of a positive upgrade experience rather than a separate errand. Title case and the brand name Samsung give it a polished, almost co-branded feel, and the full stop adds finality. It does not mention kiosks, amounts or sustainability, so it relies on brand recognition. Adding a payout estimate would increase urgency.
Visual design
The ad uses a centred, symmetrical layout: logo, headline and product stacked vertically. The mint background and dark green type create soft but clear contrast. The Samsung phone is angled to show both the back and the screen, giving depth and making the model recognisable. The green leaf wallpaper ties the device to ecoATM's eco positioning, and the faint money icon on top is a quiet visual pun. The overall look is clean and premium, close to how phone makers present their own devices.
How to adapt this template for your brand
- Name the specific new product your audience is buying in the headline.
- Stack the headline with bold and light weights so key words stand out.
- Use a soft single-colour background that matches your brand.
- Show the product at an angle with a meaningful image on its screen or surface.
- Time the ad around launches or seasonal buying peaks.
Tips for recycling ads on Meta
Runs well in the Meta feed at 1:1 and can be cropped to 4:5 for extra mobile real estate. Keep the headline readable at thumbnail size and let the primary text carry the emoji benefit list. Use a Get Directions CTA with a store-traffic or reach objective targeted around kiosk locations. For Google Display or Performance Max, upload the same layout as a 1200×1200 square and pair it with a short 30-character headline that repeats the cash benefit.
About this creative
This square product shot ad uses a soft, light mint background that feels fresh and calm. The ecoATM logo sits centred at the top in teal. Below it, the headline is stacked in a mix of weights: Cash In Your Old Phone in bold dark green, & Enjoy Your in a lighter teal and New Samsung in bold again, ending with a small teal full stop. The lower half shows a Samsung Galaxy S-series phone at an angle, with the grey back and triple camera visible on the left and the front screen on the right. The screen displays dewy green leaves overlaid with a faint outline of a banknote icon, a subtle way to combine nature and money in one image. There is no kiosk, tagline or CTA on the image, so the ad stays minimal and lets the upgrade message carry it. It reads as a launch-season ad aimed at people buying a new Samsung.
Meta ad · 338 × 600 · Recycling
Product Shot Ad Template: Cash In Your Old Phone, Enjoy Your New Samsung
This clean square ad from ecoATM targets Samsung buyers at the moment of upgrade: cash in your old phone and enjoy your new one. A Galaxy phone with a leafy green screen sits on a soft mint background. Use it as a template for launch-timed upgrade and buyback ads.
Added
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Details
Ad copy
Primary text
Recycle your used phone with us. 📱 Get instant cash. 💵 Help the planet. 🌎 Find an ecoATM near you
Description
Find an ecoATM kiosk near you
On-image text
ecoATM | Cash In Your Old Phone & Enjoy Your New Samsung.
Headline ideas for this template
- 1New Samsung? Cash in your old one
- 2Your old Galaxy can pay you back
- 3Upgrade to Samsung, cash in the old phone
- 4Got a new Samsung? Sell the old one
- 5From old Galaxy to instant cash
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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