Key takeaways
- Format: Numbered carousel card explaining one item in a list
- Best for: Explaining payment, coverage or step-by-step information
- Hook: A big number and a clear heading: "3 – HSA/FSA Funds"
- Reuse it: Split a complex topic into numbered cards, one idea per card
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
One idea per card
Focusing on a single payment option keeps the message easy to read and understand.
- 02
Numbering drives swipes
The number 3 tells viewers there's more to see, encouraging them to explore the full carousel.
- 03
Practical financial info
Mentioning HSA/FSA funds gives a concrete way to pay that many US buyers may not have considered.
- 04
Careful wording
Phrases like "may be used" and "if you're determined to be out of network" keep the claim accurate and compliant.
Full creative breakdown
Who this ad targets
The ad targets US-based oxygen users and caregivers who have health savings or flexible spending accounts and are worried about the cost of a portable concentrator. It particularly speaks to people whose insurance may not cover the device, giving them an alternative route. Budget-conscious buyers researching how to pay will find this practical information useful.
Copywriting analysis
The copy is informational rather than promotional, which builds trust on a sensitive topic like money. The heading names the option clearly using familiar acronyms, HSA/FSA, which US audiences recognize. The body text is conditional – "if you're determined to be out of network" – which sets the right expectations and avoids overpromising. "Purchase directly" hints at buying straight from Inogen. The tone is calm and helpful, fitting the role of a guide in a carousel sequence.
Visual design
The card uses a simple left-aligned layout: a large outlined circle with the number, a bold heading next to it and a short paragraph below. Brand blue for the number and heading contrasts with dark-grey body text. White space dominates, and the soft blue waves at the bottom keep the series consistent. The logo stays top right. The design is clean and readable, especially on mobile.
How to adapt this template for your brand
- Break your topic into a numbered list of options or steps.
- Give each card a large number and a short, clear heading.
- Add one or two sentences of explanation per card.
- Keep the layout and colors identical across all cards.
- Open with an overview card and close with a CTA card.
Tips for medical devices ads on Meta
Use this card inside a Meta carousel between an overview card and a CTA card. Keep body text short so it stays readable on mobile. Financial claims in healthcare ads should be accurate and cautious, so use conditional language as Inogen does. In the primary text, encourage people to swipe to see all options. Track which card gets the most clicks to learn which payment method interests your audience most.
About this creative
This square Inogen creative is one card in a numbered carousel about payment options. The Inogen logo appears top right on a white background. On the left, a large outlined blue circle contains the number "3," sitting beside the heading "HSA/FSA Funds" in large brand-blue type. Below, dark-grey body text explains: "If you're determined to be out of network, HSA/FSA funds may be used to purchase directly." The bottom of the frame features the same pale blue wave shapes used across the series, keeping the cards visually consistent. There are no images or icons beyond the number, which keeps the focus on the information. The numbered format signals that this is one part of a larger list, encouraging viewers to swipe through the rest. Together with the opening "5 payment options" card and the closing specialist card, it forms an educational sequence that turns a complex financing topic into easy, digestible steps.
Meta ad · 338 × 600 · Medical Devices
Inogen Listicle Ad: Pay With HSA/FSA Funds
This Inogen ad is card three in a numbered payment options series, explaining that HSA and FSA funds may be used to buy a portable oxygen concentrator directly. Its clean, numbered layout makes it a useful carousel template for brands explaining financing, coverage or step-by-step information.
Added
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Details
Ad copy
Primary text
Paying for a portable oxygen concentrator may be easier than you think. If you're determined to be out of network, you may be able to use your HSA or FSA funds to purchase an Inogen device directly. Swipe to see all 5 payment options.
Description
Payment option 3 of 5 for Inogen portable oxygen
On-image text
inogen | 3 HSA/FSA Funds | If you're determined to be out of network, HSA/FSA funds may be used to purchase directly.
Headline ideas for this template
- 1Pay for portable oxygen with your HSA/FSA
- 2Put your health savings to work
- 3Another way to pay: HSA/FSA funds
- 4Out of network? You still have options
- 5Make portable oxygen more affordable with HSA/FSA
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
