Key takeaways
- Format: Lifestyle photo inside a branded campaign frame
- Best for: Public health and healthcare campaigns encouraging a first conversation
- Hook: A relatable provider-patient moment that models the desired behaviour
- Reuse it: Swap the photo and message, keep the framed image, bold keywords and URL footer
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Models the action
Showing the conversation in progress makes talking to a provider feel easy and normal.
- 02
No shame or fear
The warm tone avoids guilt, which matters for pregnant smokers who may already feel judged.
- 03
Bold keyword scanning
Bolding Talking, healthcare provider and quit tobacco lets scrollers get the message from three words.
- 04
Trusted sources
Official Florida Health and Tobacco Free Florida logos plus a clear URL add credibility and a next step.
Full creative breakdown
Who this ad targets
This ad targets pregnant people and those planning a pregnancy in Florida who currently smoke or use tobacco. It also reaches partners and family members who might encourage them. The hand-on-stomach detail and Embrace for Both name signal maternity without stating it outright. Location targeting to Florida, broad adult audiences, and interests around pregnancy, parenting and health are likely, rather than precise health-condition targeting that ad platforms restrict.
Copywriting analysis
The single line of copy is gentle and empowering. It frames the provider as a helper who can find the best options, implying choice and personal fit rather than one prescribed method. Bolding only the key words creates a skimmable micro-message. The campaign name Embrace for Both quietly signals mother and baby without guilt. The footer URL QuitYourWay reinforces the idea that quitting can be personalised. What is missing is an explicit mention of the free nature of support, which could strengthen action; the companion ad in this campaign covers that angle.
Visual design
A layered green palette from forest to lime creates a calm, healthy, recognisable campaign look. The rounded photo frame with a lime border makes the stock-feeling image feel bespoke. Organic sparkle and squiggle doodles add warmth and approachability. Monospace typography on a cream background gives a handwritten-note, honest feel. The dark footer strip neatly contains logos and URL so they never compete with the message.
How to adapt this template for your brand
- Choose a warm, authentic photo showing the behaviour you want, such as a conversation, call or appointment.
- Place it in a rounded frame with a contrasting outline and add a few playful doodle shapes.
- Write one supportive sentence and bold the three or four words that carry the meaning.
- Add your campaign logo in a coloured header band.
- Finish with a footer bar containing your URL and partner logos.
Tips for smoking cessation ads on Meta
On Meta, use Feed and Instagram square placements with a Learn More CTA to a campaign landing page. Health-related targeting is limited, so rely on location, age and broad interests such as parenting or pregnancy rather than health conditions. Avoid copy that asserts the viewer is pregnant or smokes. Rotate with the campaign's free-support creative and test a short video version of the clinic scene for Reels.
About this creative
This square public health ad belongs to Florida Health's Embrace for Both campaign. A deep forest-green header carries the campaign logo, a line drawing of a hand cradling a heart-like shape, beside the words EMBRACE FOR BOTH. Below, a rounded photo frame with a lime outline shows a warm, real-feeling clinic moment: an older curly-haired provider in a white coat leans toward a younger woman resting on an exam table with her hand on her stomach, implying pregnancy. Playful lime sparkle and squiggle shapes soften the medical setting. Underneath, a typewriter-style monospace line with bold keywords reads that talking with your healthcare provider can help you find the best options to quit tobacco. A dark green footer bar gives the URL TobaccoFreeFlorida.com/QuitYourWay alongside Florida Health and Tobacco Free Florida logos. The tone is supportive and non-judgmental, focusing on guidance and partnership rather than fear or shame.
Meta ad · 338 × 600 · Smoking Cessation
Quit Tobacco Public Health Ad: Talk to Your Provider
This square Tobacco Free Florida ad from the Embrace for Both campaign encourages pregnant people to quit tobacco by talking to their healthcare provider. It uses a warm lifestyle photo of a clinic visit framed in campaign greens. It is a strong template for public health, healthcare and maternity messaging.
Added
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Details
Ad copy
Primary text
Thinking about quitting tobacco during pregnancy? You don't have to figure it out alone. Your healthcare provider can help you find the quit option that's right for you and your baby. Learn more at TobaccoFreeFlorida.com/QuitYourWay.
Description
Free quit support for you and your baby.
On-image text
EMBRACE FOR BOTH | Talking with your healthcare provider can help you find the best options to quit tobacco. | For more information, visit TobaccoFreeFlorida.com/QuitYourWay. | Florida HEALTH | Tobacco Free Florida.com
Headline ideas for this template
- 1Your Provider Can Help You Quit Your Way
- 2Quitting Tobacco? Start With One Conversation
- 3Find the Best Quit Option for You and Baby
- 4Support to Quit, Built Around You
- 5Ask Your Provider About Quitting Today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
