Green and white weekly grid of Home Chef breakfast and dinner photos, Monday to Friday, under a $215 off headline — A weekly grid shows lapsed customers exactly what they're missing.

Key takeaways

Format: Weekly calendar grid of meal photos with a win-back offer.
Best for: Retargeting and reactivation campaigns for lapsed subscribers.
Hook: 'Come Back and Get $215 Off'.
Reuse it: Show your product as a weekly plan in a table and lead with a 'come back' offer.

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is an offer ad?

An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.

See all offer / discount ads →

Why this offer / discount ad works

01
Speaks to lapsed users
'Come back' instantly tells former customers this message is for them.
02
Big dollar discount
$215 is a large, specific number that feels more valuable than a percentage.
03
Plan, not product
The weekly grid shows how life would look with Home Chef, making the value concrete.
04
Shows what's new
Including breakfast introduces a newer product line to people who may have left before it launched.

Full creative breakdown

Who this ad targets

This ad targets lapsed Home Chef subscribers in the US who cancelled or paused their plan. They already know the service, so the creative focuses on a large incentive and reminding them of variety. Including breakfast also aims at former customers who wanted more meal coverage, and at busy households that like the idea of a whole week planned out in advance.

Copywriting analysis

The headline is short, direct and personal: 'Come Back and Get $215 Off'. 'Come back' acknowledges a past relationship, which feels warmer than a generic discount. The large dollar amount is easier to value than a percentage and implies the discount spans several boxes. The rest of the copy is functional labels, Breakfast, Dinner and weekdays, letting the food photography do the persuading. There is no hard sell or urgency language; the warmth of 'come back' combined with a concrete week of meals is meant to remind former customers why they signed up in the first place, and what they have been missing since.

Visual design

A cream background, green headline and green table borders keep the design tidy and on-brand. The grid gives order to ten very different food photos, making the ad easy to scan. Breakfasts are lighter and warmer, dinners heartier and more colourful, creating a natural visual rhythm. The vertical 9:16 format suits the five-row calendar well, with space for platform UI at the top and bottom.

How to adapt this template for your brand

Lead with a 'come back' or 'welcome back' headline and a specific dollar discount.
Build a simple table with days down the side and meal types across the top.
Fill each cell with a consistent, appetising product photo.
Use your brand colour for the headline, borders and day labels.
Keep the logo small at the bottom and leave the table as the hero.

Tips for ready meals ads on Meta

Use it in retargeting and Customer List audiences of lapsed subscribers on Meta Stories and Reels at 9:16. Exclude active customers to avoid confusion about the offer. Make the landing page pre-apply the discount to reduce friction. Rotate the meals in the grid to match the current menu, and test a 1:1 Feed version with three days instead of five.

About this creative

This vertical Home Chef ad is a reactivation offer laid out as a weekly meal plan. A bold green headline across the top reads 'Come Back and Get $215 Off', speaking directly to former customers. Below, a green-bordered table has two columns, Breakfast and Dinner, and five rows labelled Monday to Friday in white text on green cells. Each cell holds a food photo. The breakfast column shows egg and cheese sandwiches with orange juice, a quiche, waffles with coffee, a croissant sandwich and muffins. The dinner column features barbecue ribs with corn, a loaded Mexican-style bowl, burgers with mashed potatoes, a creamy chicken and broccoli bake and chicken with pasta. A small Home Chef logo sits at the bottom left on a cream background. The grid structure makes the offer tangible: rather than an abstract discount, viewers see a full working week of meals, including breakfasts they may not know Home Chef now offers.

Meta ad · 338 × 600 · Ready Meals

Win-Back Ad Template: $215 Off Weekly Menu Grid

This Home Chef win-back ad offers lapsed customers $215 off with a Monday to Friday grid of breakfast and dinner photos. Use it as a template for reactivation campaigns where you want to show how a full week of meals could look, turning a discount into a concrete plan.

Added 11 Oct 2026