Key takeaways
- Format: Square B2B offer ad with a physical gift for booking a demo.
- Best for: B2B SaaS lead generation targeting decision-makers.
- Hook: Free Sony headphones tied to the promise of tuning out IT noise.
- Reuse it: Choose a gift that metaphorically matches your product benefit and add clear qualification rules.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Gift matches message
Noise-cancelling headphones mirror the promise of removing IT noise, so the incentive reinforces the pitch.
- 02
Wordplay headline
'Tune out. Automate IT.' pairs a headphone phrase with the product category in four punchy words.
- 03
Qualified leads only
Fine print sets clear criteria so the offer attracts real buyers rather than gift hunters.
- 04
Obvious next step
A high-contrast 'Book a demo' button on the image makes the action impossible to miss.
Full creative breakdown
Who this ad targets
This ad targets IT managers, heads of IT, CIOs, security leads and endpoint administrators at mid-sized and larger companies managing 100 or more devices, mostly in the US. It is aimed at buyers actively evaluating device management, MDM or security tools in the next six months. On LinkedIn, job title, seniority and company size targeting fit perfectly. On Meta, interest audiences around IT, cybersecurity and SaaS, or uploaded account lists, work best.
Copywriting analysis
The headline uses a two-sentence structure with a shared rhythm: 'Tune out.' sets up the headphone theme and 'Automate IT.' delivers the product category, with 'IT' doubling as a pronoun pun. The body copy is unusually long for a social ad but earns its place in B2B, where buyers need to know what the platform does. It ends with a humorous line about headphones being for 'everything you'd rather not hear', adding personality. The fine print transparently qualifies the offer, which protects sales teams from unqualified leads and builds trust.
Visual design
A dark navy to electric violet gradient gives a modern SaaS feel and makes white copy pop. The layout is text-heavy on the left with the product image on the right, a classic B2B split. The rounded white button looks like a real UI element, encouraging taps. The jellyfish mascot beside the logo adds a touch of brand personality. Fine print in small, low-opacity type sits at the bottom so it is present but not distracting.
How to adapt this template for your brand
- Pick a desirable gift that ties metaphorically to your product's main benefit.
- Write a two-part headline that links the gift and your product category with wordplay.
- Explain the platform in one or two sentences, then state the offer plainly.
- Add a button-style CTA on the image and qualification fine print at the bottom.
- Run on LinkedIn with job title and company size targeting, and route leads to a demo form.
Tips for saas ads on Meta
On LinkedIn, run this as a single-image ad with a Lead Gen Form so qualification questions match the fine print, and target IT decision-makers by title, seniority and company size. On Meta, use lead ads with custom questions or retarget website visitors. Keep the primary text short because the image already carries detailed copy. Rotate gifts (headphones, coffee machines, gift cards) to fight ad fatigue, and track demo-to-opportunity rate rather than just lead volume.
About this creative
This square creative from iru, an IT and device management platform, uses a physical gift to drive demo bookings. The background is a deep navy-to-violet gradient. The iru logo with a small jellyfish mascot sits top left, followed by a large white headline: 'Tune out. Automate IT.' A paragraph of body copy explains the value proposition, running devices, identity and compliance from one platform, and makes the offer: book a demo and receive Sony noise-cancelling headphones. A pair of blue Sony WH-CH720N headphones sits on the right, shown front-on as the reward. A white rounded 'Book a demo' button anchors the bottom left, and a small block of fine print at the bottom lists the qualification criteria, such as managing at least 100 corporate devices and planning a purchase within six months. The headphones double as a metaphor for tuning out IT noise, linking the gift to the product benefit.
Meta ad · 338 × 600 · SaaS
iru Demo Incentive Ad: Tune Out. Automate IT.
This iru ad offers free Sony noise-cancelling headphones to qualified IT leaders who book a demo of its device management platform. It is a square offer format built for LinkedIn and Meta, ideal for B2B SaaS teams using gift incentives to fill a sales pipeline.
Added
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Details
Ad copy
Primary text
Your IT team deserves some peace and quiet. iru brings device management, identity and compliance into one platform. Book a demo and we'll send you Sony noise-cancelling headphones (qualifying teams only).
Description
Devices, identity and compliance in one platform
On-image text
iru | Tune out. Automate IT. | Run devices, identity, and compliance from one platform and give your team its focus back. Book a demo and we'll send you Sony noise-cancelling headphones for everything you'd rather not hear. | Book a demo | Sony WH-CH720N requirements: 1) You directly manage and secure at least 100 corporate devices, or manage the team that is responsible for them; 2) You are planning on a device management or security purchase in the next 6 months; 3) You are a member of the team that will decide on endpoint tool purchases.
Headline ideas for this template
- 1Tune out. Automate IT.
- 2Book a demo, get the headphones
- 3Silence the IT noise
- 4One platform, zero distractions
- 5Device management worth tuning in for
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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