Key takeaways
- Format: Product shot combining an installed hero roof with a strip of swatches.
- Best for: Colour, finish or range launches for building and home products.
- Hook: Four new bold colours, a fresh reason for contractors to look again.
- Reuse it: Show the product installed on top and the full range as swatches below.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Newness grabs attention
Four new colours give contractors a reason to stop and look. Launches create a natural news hook.
- 02
Close-up and context
The house shows the overall effect, while swatches show texture and tone. Viewers get both views in one ad.
- 03
Sensory language
Bursting with rich tones and striking contrasts adds emotion to a technical product. It makes shingles sound exciting.
- 04
Free sample CTA
A free colour sample is an easy yes for contractors. It turns interest into a tangible lead.
Full creative breakdown
Who this ad targets
The ad targets residential roofing contractors and sales reps who want fresh colour options to show homeowners, especially those selling to style-conscious clients renovating farmhouse, colonial or rural homes. It also reaches GAF-certified contractors who want to stay current with the latest range. The free sample CTA suggests a lead generation focus, aimed at contractors who would bring samples to in-home consultations.
Copywriting analysis
The headline Discover four new bold shingle colors bursting with rich tones and striking contrasts is longer than typical ad headlines but packed with energy. Discover and new signal a launch, four makes it concrete, and bold, rich and striking add vivid, sensory language. That emotional vocabulary is unusual in roofing ads and helps the product feel premium. The subline Request a free color sample is clear and low-friction, with free removing any cost barrier. The headline could be shortened for mobile, but the red bar and white type keep it readable.
Visual design
The layout is split into a lifestyle top and a product strip at the bottom. A bright blue sky and green landscape create a fresh, natural feel. The house's grey roof and white dormer sit in the centre, drawing the eye. The red GAF badge and white wordmark sit between the photo and the swatches. Four swatches of equal width show the colour range clearly, with dimensional texture.
How to adapt this template for your brand
- Pick a hero image of your product installed in a beautiful setting.
- Add a row of swatches below showing every new option.
- Write a headline that announces the number of new options.
- Use sensory adjectives to describe the look and feel.
- Close with a free sample or swatch-book CTA.
Tips for roofing ads on Meta
On Meta, run this as a launch campaign in Stories and Reels, keeping the swatches clear of the bottom overlay. A carousel with one card per new colour, each showing a full house, would work well in Feed. Use a lead objective with an instant form for sample requests. Target roofing contractors, GAF-certified installers and remodelers, and retarget anyone who engages with the colour content.
About this creative
This vertical GAF ad sits inside a black 9:16 frame. The upper part shows a two-storey farmhouse-style home on a lush green hillside, with a steep grey shingle roof, a white dormer, a stone chimney and a wide wooden front porch. Trees, shrubs and two cone-shaped evergreens frame the path to the door, and a bright blue sky fills the top. A short red vertical bar sits beside the white headline in the top left: Discover four new bold shingle colors bursting with rich tones and striking contrasts, followed by Request a free color sample. The red GAF badge and white Timberline HDZ wordmark sit in the middle of the frame. Below, four tall shingle swatches run side by side: a warm brown blend, a cool grey-green, a dark charcoal blend and a lighter grey-brown, each showing the dimensional shadow lines of architectural shingles. The layout reads like a colour launch announcement.
Meta ad · 338 × 600 · Roofing
GAF Timberline HDZ Ad: Four New Bold Shingle Colors
This GAF ad announces four new Timberline HDZ shingle colours, showing a farmhouse-style home on a wooded hillside above a row of four colour swatches. It promotes free colour samples to contractors. Use it as a product shot template for colour, finish or range launches in any building or home product category.
Added
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Details
Ad copy
Primary text
Four new bold Timberline HDZ shingle colors are here, with rich tones and striking contrasts that make any home stand out. Request a free color sample and show homeowners what's new on your next estimate.
Description
Request free samples of the new Timberline HDZ colors.
On-image text
Discover four new bold shingle colors bursting with rich tones and striking contrasts | Request a free color sample | GAF Timberline HDZ® | (four shingle color swatches)
Headline ideas for this template
- 1Meet four bold new roof colors.
- 2Fresh colors to wow your homeowners.
- 3New Timberline HDZ colors are here.
- 4Rich tones. Striking contrasts. New colors.
- 5Get your free new color samples.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
