Key takeaways
- Format: Full-bleed action photo with brand slogan and framed border.
- Best for: Brand awareness and credibility campaigns for sports brands.
- Hook: A dramatic powder spray that captures the thrill of skiing.
- Reuse it: Pair your most energetic action shot with a short brand-belief slogan.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Emotion over features
The powder spray sells the feeling of skiing, which the audience craves more than specs.
- 02
Brand belief slogan
'One with the sports we serve' signals authenticity and community, not just commerce.
- 03
Signature brand devices
The red logo tile and white frame make the ad recognisable across a campaign series.
- 04
High-contrast text
Black type on white snow is instantly readable even at small sizes.
Full creative breakdown
Who this ad targets
This ad targets skiers and ski tourers of all levels, especially backcountry and freeride enthusiasts aged 20–50 who value authenticity and expertise. It suits cold, top-of-funnel audiences interested in skiing, mountains and winter sports, building awareness before the season starts. It also reinforces loyalty among existing Black Diamond customers and reaches people following ski resorts, athletes and outdoor media pages, warming them up for later product and sale ads.
Copywriting analysis
The single line 'ONE WITH THE SPORTS WE SERVE' is a brand manifesto in seven words. 'One with' suggests deep connection and immersion, mirroring the image of the skier engulfed in snow. 'The sports we serve' frames the brand as a servant of the community rather than a seller, implying that its people participate in these sports too. The absence of a product name, price or CTA makes the ad feel like content rather than advertising, building brand equity rather than demanding a click.
Visual design
The image is full-bleed inside a thin white frame and a soft blue-grey outer margin, which gives a classic, magazine-poster look. The skier is placed in the lower right, following the diagonal of the slope, with the snow spray filling the left side to create movement. The headline sits in the open snowy space at the top, in heavy black capitals. The red logo square overlapping the frame adds a single strong accent colour that matches Black Diamond's brand identity.
How to adapt this template for your brand
- Choose an authentic action shot that captures peak emotion in your sport.
- Write a short slogan that expresses what your brand believes.
- Place the slogan in a clean area of the image with high contrast.
- Add a thin frame and a coloured logo tile as recurring brand devices.
- Create a series with the same slogan across different sports or scenes.
Tips for skiing ads on Meta
Best used for Meta reach and video-view campaigns at the top of the funnel; since it looks like a video still, a short Reel version with the same slogan will likely perform even better. Use 'Learn More' or link to a brand story page instead of a product page. On YouTube and Google Demand Gen, pair it with the full video. Build retargeting audiences from engagers and follow up with product or offer ads.
About this creative
This square Black Diamond brand ad captures a skier mid-turn in deep powder. The skier wears a black helmet with the diamond logo, orange goggles, a mustard-yellow jacket and dark pants, leaning hard into the slope with poles extended as a huge cloud of snow sprays behind. The photo has a slight motion-blur feel, suggesting it is a still from video. A thin white border frames the image inside a pale blue-grey margin, giving it a poster-like quality. A bold red square with the white diamond logo breaks the top of the frame, a recurring brand device. In the upper centre, black heavy capitals read 'ONE WITH THE SPORTS WE SERVE', set against the white snow for high contrast. There is no product callout, price or CTA on the image. The ad focuses purely on emotion and identity, positioning Black Diamond as a brand made by and for people who live their sports.
Meta ad · 338 × 600 · Skiing
Black Diamond 'One With the Sports We Serve' Ski Ad
This Black Diamond brand ad shows a skier carving through deep powder under the slogan 'One With the Sports We Serve'. It is a lifestyle brand-awareness format for square Meta placements, ideal for outdoor and sports brands that want to build credibility rather than push a single product.
Added
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Details
Ad copy
Primary text
We don't just make gear – we live it. From deep powder days to first tracks at dawn, Black Diamond is one with the sports we serve.
Description
Ski gear built by skiers.
On-image text
ONE WITH THE SPORTS WE SERVE
Headline ideas for this template
- 1Built by Skiers, for Skiers
- 2Live for Deep Days
- 3Where the Powder Takes You
- 4Gear That Knows the Mountain
- 5Made for the Moments That Matter
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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