Key takeaways
- Format: Discount headline plus single hero product with callout label and CTA.
- Best for: End-of-season or clearance sales for premium brands.
- Hook: A large '40-60% OFF' range in heavy type.
- Reuse it: Feature one premium bestseller under your biggest discount headline.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Discount leads
The percentage range is the largest text, so the deal is understood instantly.
- 02
Premium hero product
Showing high-quality leather gloves keeps the brand looking premium, even during a sale.
- 03
Complementary colours
Tan leather against navy creates strong contrast that stands out in the feed.
- 04
Context for the deal
'Past Season Snow Gear' explains why prices are lower, building trust.
Full creative breakdown
Who this ad targets
This ad targets skiers, snowboarders, ski tourers and winter hikers who are preparing for the upcoming season and want quality gear at a lower price. Deal-seeking outdoor enthusiasts, existing Black Diamond customers and site visitors who browsed gloves or snow gear but did not buy are ideal audiences. It also reaches gift buyers in the run-up to the holidays. The audience is typically 25–55, value-conscious but quality-focused.
Copywriting analysis
'40-60% OFF GEAR' is a direct, benefit-first headline: the discount range promises big savings while 'up to 60%' anchors the maximum. 'Past Season Snow Gear' justifies the price drop and narrows the offer to winter categories. The product label 'Spark Gloves' gives a concrete example, so the offer feels tangible rather than abstract. 'SHOP NOW' adds a clear call to action. The copy is short, scannable and arranged in order of importance: deal, context, product, action. Nothing distracts from the offer.
Visual design
The layout has a navy background with the gloves placed side by side to show both front and palm, filling most of the frame. Heavy white display type for the discount sits top left with the logo, balanced by lighter text at top right. A thin white callout line labels the product, a recurring Black Diamond device. The white pill-shaped CTA at the bottom contrasts with the dark background. The warm tan and orange accents of the gloves pop against the cool blue.
How to adapt this template for your brand
- Choose one premium, recognisable product to represent your sale.
- Place your discount range in the biggest, boldest type at the top.
- Add a short line explaining the reason for the sale, such as past season.
- Label the hero product with a thin callout line.
- Add a button-style CTA and use a background colour that contrasts with the product.
Tips for skiing ads on Meta
On Meta, run this in Feed and Instagram with a limited-time message in the primary text; Advantage+ Shopping campaigns can pair it with catalogue ads showing more discounted items. Retargeting audiences convert best on sale creatives. On Google Display and Performance Max, the clear discount headline works well, and use promotion extensions in Search. Rotate hero products, such as jackets or skis, to avoid ad fatigue.
About this creative
This square Black Diamond ad promotes a past-season snow gear sale. A pair of Spark Gloves fills the lower two-thirds of the frame on a navy-blue background: the left glove shows the back of the hand with a navy cuff and tan leather fingers, and the right glove shows the leather palm with reinforced suede patches. The brand's diamond logo is stitched on the cuff in orange. At the top left, the white diamond logo sits beside '40-60% OFF GEAR' in heavy white capitals, the biggest element on the page. At the top right, lighter text reads 'Past Season Snow Gear', explaining the offer. A thin white pointer line labels the 'Spark Gloves'. A white 'SHOP NOW' button sits at the bottom centre. The warm tan leather against cool navy creates strong colour contrast. The ad combines a discount-led headline with a premium product shot, so it feels like a quality deal rather than a cheap clearance.
Meta ad · 338 × 600 · Skiing
Black Diamond Spark Gloves 40-60% Off Sale Ad
This Black Diamond sale ad leads with a bold '40-60% off gear' headline and the leather Spark Gloves as the hero product on a navy background. The offer format suits square Meta placements and any retailer clearing past-season stock while still showing a premium product.
Added
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Details
Ad copy
Primary text
Winter's coming – gear up for less. Save 40-60% on past season snow gear, including our leather Spark Gloves. Limited sizes, while stocks last.
Description
Spark Gloves and more – while stocks last.
On-image text
40-60% OFF GEAR | Past Season Snow Gear | Spark Gloves | SHOP NOW
Headline ideas for this template
- 1Up to 60% Off Snow Gear
- 2Gear Up for Winter for Less
- 3Premium Gloves, Past-Season Prices
- 4Last Season's Gear, This Season's Adventures
- 5Save Big Before the First Snow
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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