Pile of flattened, rolled-up Dieux skincare tubes in white, blue and green with a metal tube key on pale blue — Empty, squeezed tubes are visual proof that customers love the product.

Key takeaways

Format: Empty-packaging product shot as social proof
Best for: Brand awareness and sustainability messaging
Hook: Skincare you'll love, down to the last drop
Reuse it: Show used-up packaging to prove product love

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Proof without words
Fully squeezed tubes show real usage and loyalty.
02
Unexpected visual
Crumpled packaging stands out from pristine product shots.
03
Low-waste cue
Aluminium tubes and a tube key suggest using everything.
04
Mixed type
Sans-serif plus italic serif adds rhythm and brand character.

Full creative breakdown

Who this ad targets

Ingredient-literate skincare fans aged 25–45 who are tired of greenwashing and vague claims. They like minimal design, appreciate products that are used up completely and are open to a brand that explains its science plainly. This makes the ad a good fit for top-of-funnel awareness, brand-video viewers and lookalike audiences of Dieux's highest-value customers.

Copywriting analysis

The headline works as a promise and a joke at once: 'love, down to the last drop' implies people will squeeze every bit out. Splitting it into a bold sans-serif line and an italic serif second line adds emphasis on the payoff. There's no discount or claim, which keeps it a pure brand-love message. The understated tone suits a design-savvy audience.

Visual design

A cool, pale blue backdrop keeps the scene soft and clean. The tubes are arranged in a loose, overlapping pile at different angles, creating texture through their ridged folds. Brand colours of white, blue and sage repeat across the tubes. The headline sits at the top in dark type with plenty of white space.

How to adapt this template for your brand

Shoot the hero product on a clean single-colour or soft gradient background.
Put a short benefit headline in the top third of the frame.
Label sizes or product names with thin leader lines or small captions.
Add a compact offer badge only if there is a saving to show.
Export in 9:16 and 1:1 and check text sits inside the safe zones.

Tips for beauty ads on Meta

Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Dieux tube range and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.

About this creative

This vertical brand creative from Dieux uses empty packaging as proof. Scattered across a pale powder-blue background are seven flattened aluminium tubes in white, sky blue and sage green, each pleated from being rolled up tightly to the cap. One tube still has a silver metal tube key attached, the tool used to squeeze out the last bit of product. The oval Dieux logo is visible on several tubes, as is the Instant Angel name. At the top, a dark sans-serif headline reads 'Skincare you'll love,' with the second line 'down to the last drop.' in italic serif. There is no offer or product claim; the image relies on the idea that people only squeeze a tube flat when they genuinely love what's inside. It also subtly communicates low waste, recyclable aluminium packaging and good value, all without saying it directly.

Meta ad · 338 × 600 · Beauty

Skincare Brand Ad Template: Down to the Last Drop

This vertical Meta story ad shows a pile of fully rolled-up Dieux tubes and a metal tube key on a pale blue background. The product shot proves customers use every drop and quietly supports a low-waste story, a format any brand with refillable or squeezable packaging can reuse.

Added 9 Oct 2026