Key takeaways
- Format: Vertical offer ad with a big monthly price and urgency tag
- Best for: Promoting a premium product as an affordable monthly subscription
- Hook: A recognisable product at a surprisingly low monthly price
- Reuse it: Swap in any financed product with a monthly price and a condition
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price as the hero
The $44.99 figure is the largest element, so the value is clear in under a second.
- 02
Urgency tag
The yellow 'Limited time offer' pill adds scarcity and stands out against the dark sky.
- 03
Brand borrowing
Naming the Tesla Powerwall 3 uses a famous product to build instant trust and desire.
- 04
Aspirational setting
The palm tree and sunny rooftop make solar feel natural and attractive for warm-climate homes.
Full creative breakdown
Who this ad targets
US homeowners with suitable roofs who are already curious about solar but held back by upfront cost. The monthly price frames a home battery as an affordable add-on rather than a big investment, which appeals to budget-conscious households, families worried about outages and people who compare monthly bills. It also speaks to existing solar shoppers in sunny or outage-prone states such as California, Arizona and Texas who want backup power without paying cash.
Copywriting analysis
The copy follows a simple offer formula: urgency, product, price, condition. 'Limited time offer' opens with scarcity, while 'Get a Tesla Powerwall 3' names a desirable premium product people already recognise. The price '$44.99 a month' breaks a large purchase into a small, familiar monthly payment, similar to a phone or streaming plan. The qualifier 'when you go solar' is set smaller, so it informs without slowing the reader down, and the asterisk links to the terms for compliance. There are no adjectives or hype; the offer does the work. This restraint keeps the message believable and easy to read on a phone screen.
Visual design
The layout splits the frame into a text zone on a deep blue sky and an image zone with a palm tree and a tiled roof. A white sans-serif typeface with weight contrast guides the eye from product name to price. The yellow pill adds one accent colour that draws attention without clutter. The Powerwall sits low on the right, balanced by the logo on the left, and the warm roof tiles contrast with the cool sky.
How to adapt this template for your brand
- Swap the product and the monthly price for your own offer, keeping the price as the largest element.
- Keep an urgency tag such as 'Limited time offer' or 'Offer ends soon' above the headline.
- State the condition of the offer in one short line (e.g. 'when you go solar').
- Place a clean product render on a simple, on-brand background so the price stays readable.
- Add a compact disclaimer and logo at the bottom and test two price framings against each other.
Tips for solar energy ads on Meta
On Meta, run this as a Stories and Reels placement for the vertical version and Feed for square, keeping the price inside the safe zone so it is not covered by UI. Pair it with a lead form or a quote-calculator landing page. On Google Display and Demand Gen, the price-led headline works well for retargeting people who visited solar pages. Rotate the urgency label every few weeks to limit ad fatigue, and keep disclaimers legible for compliance.
About this creative
This vertical Sunrun ad sells a Tesla Powerwall 3 home battery with a clear monthly price. A small yellow 'Limited time offer' pill sits at the top, followed by the headline 'Get a Tesla Powerwall 3 for $44.99 a month when you go solar'. The price is set in the largest, boldest type so it is the first thing people read. Below the text, a tall palm tree rises against a blue sky with soft clouds, giving a warm Sun Belt feeling that points to California, Arizona or Florida buyers. A terracotta tiled roof with dark solar panels runs across the lower half, and a pale green-grey Powerwall with a glowing Tesla logo stands on the right. The white Sunrun logo and a short terms disclaimer sit in the bottom left. Overall, the creative combines a strong price anchor, urgency and a believable home setting to turn an expensive battery into an easy monthly decision.
Meta ad · 338 × 600 · Solar Energy
Sunrun Tesla Powerwall 3 Offer Ad ($44.99 a Month)
This vertical Sunrun ad promotes a Tesla Powerwall 3 home battery for $44.99 a month with a new solar system. It is a classic offer and discount format: a big price, an urgency tag and the product on a sunny rooftop. Use it as a template for subscription-priced home energy offers.
Added
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Details
Ad copy
Primary text
Limited time offer: get a Tesla Powerwall 3 for just $44.99 a month when you go solar with Sunrun. Keep your lights on during outages and store the clean energy your panels make. Terms apply.
Description
When you go solar with Sunrun
On-image text
LIMITED TIME OFFER | Get a Tesla Powerwall 3 for $44.99 a month when you go solar* | SUNRUN | *Terms & Conditions apply. See website for more details.
Headline ideas for this template
- 1Your Powerwall 3 for $44.99/month
- 2Backup power for less than a dinner out
- 3Go solar, add a Powerwall for $44.99/mo
- 4Limited offer: Tesla Powerwall 3, monthly
- 5Store your sunshine for $44.99 a month
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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