Key takeaways
- Format: Half lifestyle, half price block with an overlapping product shot.
- Best for: Shopping events where you need context and a hard price in one ad.
- Hook: A family still cooking dinner while the rest of the house is dark.
- Reuse it: Keep the layout and swap the scene for your product's key use case.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Dollar anchoring
Showing $1,709 next to a struck-through $1,899 makes the saving concrete. For high-ticket items, a dollar amount often feels more tangible than a percentage.
- 02
Subtle outage story
The dark room around the lit kitchen shows a blackout without saying it. It demonstrates the use case in a positive, family-friendly way.
- 03
Overlapping product
The product cut-out bridges the photo and the price panel. It ties the lifestyle scene to the item being sold.
- 04
Event authority
'Prime Big Deal Days' borrows urgency from a known shopping event. Shoppers expect real deals and act quickly.
Full creative breakdown
Who this ad targets
This ad targets US families and homeowners who shop during Amazon's Prime Big Deal Days and are considering a home backup battery. The kitchen scene speaks to parents who want to keep daily routines, like cooking dinner, running during an outage. It suits deal-motivated buyers in the consideration and purchase stages who have already researched power stations and are waiting for a price drop. It also works for retargeting visitors who viewed the product page but did not buy.
Copywriting analysis
The copy follows a simple retail hierarchy: event, product, saving, price, action. 'Prime Big Deal Days' in the header sets the context and urgency. The product name 'HomePower 3600 Plus' is set in a calm black weight so it reads as information. '$190 OFF' is the loudest line in orange, making the saving the hero. The price pair '$1,709' with '$1,899' crossed out gives instant proof of the discount. 'Shop Now' is a clear, low-friction CTA. There is no benefit copy on the image, so the photo carries the 'why' while the text carries the 'how much', a clean division of labour.
Visual design
The top half is a warm, golden lifestyle photo with wood tones and a dark background that hints at an outage. The lower half is pure white, giving the price information high legibility. Jackery orange appears in the header, the discount line and the CTA button, creating three anchor points. The large product cut-out on the right overlaps both halves, adding depth and bridging the two zones. Bold sans-serif typography keeps everything readable on mobile.
How to adapt this template for your brand
- Lead with the saving in your brand colour as the biggest element on the canvas (dollar amount or percentage).
- Show the new price next to a struck-through old price so the discount is instantly credible.
- Name the exact product or bundle in one line above the offer so the viewer knows what they get.
- Tie the deal to a real event (Prime Day, Black Friday, seasonal sale) in a coloured header bar for urgency.
- Use the top half for a lifestyle photo of the product in use and finish with a pill-shaped Shop Now button.
Tips for solar energy ads on Meta
On Meta, run price-led creatives like this in Advantage+ shopping campaigns during the sale window and refresh the price whenever it changes, because outdated prices hurt trust. Keep the headline field for the saving and the primary text for the product benefit. On Google Demand Gen and Performance Max, upload a 1.91:1 and 4:5 crop as well so the discount stays readable. Test dollar-off versus percentage-off framing on the same product to see which drives more clicks.
About this creative
This Jackery creative promotes the HomePower 3600 Plus during Amazon's Prime Big Deal Days. An orange header bar reads 'Jackery Prime Big Deal Days'. Below it, a warm lifestyle photo shows a woman and a young girl cooking together at a modern wooden kitchen island, while the Jackery unit sits on the floor plugged into the cooktop. The rest of the open-plan room is dark, hinting that the power is out while the kitchen still works. The lower half switches to a white panel. On the left, the product name sits above a large orange '$190 OFF', followed by the sale price '$1,709' in bold black next to the struck-through '$1,899'. An orange 'Shop Now' button finishes the stack. On the right, a large cut-out product shot of the HomePower 3600 Plus overlaps the photo and white panel, tying both halves together. A small 'AI-generated image' disclosure appears in the corner.
Meta ad · 338 × 600 · Solar Energy
Jackery Prime Big Deal Days Ad: HomePower 3600 Plus $190 Off
This square Jackery ad for Prime Big Deal Days pairs a lifestyle photo of a mother and daughter cooking in a kitchen powered by the HomePower 3600 Plus with a clear dollar-off price block. Use it as a template for event sales where you want both context and a concrete price.
Added
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Details
Ad copy
Primary text
Prime Big Deal Days are here. Get $190 off the Jackery HomePower 3600 Plus and keep your kitchen, appliances and family running through any outage. Now just $1,709. Deal ends soon.
Description
Now $1,709 (was $1,899) for Prime Big Deal Days
On-image text
Jackery Prime Big Deal Days | HomePower 3600 Plus | $190 Off | $1,709 | $1,899 (struck through) | Shop Now | AI-generated image.
Headline ideas for this template
- 1Dinner Still On, Even When the Power's Off
- 2Save $190 on Whole-Kitchen Backup Power
- 3Prime Big Deal Days: HomePower 3600 Plus for $1,709
- 4Keep the Stove Running Through Any Outage
- 5The Home Backup Deal You've Been Waiting For
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
