Key takeaways
- Format: Podium product shot with a large percentage-off badge.
- Best for: Seasonal sales and shopping events like Prime Day or Black Friday.
- Hook: A huge '65%' saving framed by festive fall props.
- Reuse it: Swap the leaves and gifts for props of any season or holiday.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Big number first
The 65% figure is the largest text on the canvas, so the value is clear in a split second. Percentage framing makes high-ticket savings feel dramatic.
- 02
Seasonal context
Autumn leaves and gift boxes link the deal to a moment in time. That creates natural urgency without needing a countdown.
- 03
Spotlight podium
The glowing rings and podium make the product look premium and the hero of the scene. It balances the heavy sale messaging with quality cues.
- 04
Spec proof
Adding the 3584Wh capacity gives buyers a concrete reason to believe the product is powerful. It helps comparison shoppers anchor value.
Full creative breakdown
Who this ad targets
This ad targets deal-seeking US homeowners and preparedness-minded buyers who have been considering a home battery backup but waited for a better price. It also reaches Amazon Prime shoppers during the fall Prime event, who are primed to buy big-ticket items at a discount. Expect a mix of suburban families, outdoor enthusiasts and people in outage-prone areas. Because the ad leads with savings rather than the problem, it works best for warm audiences already familiar with portable power stations.
Copywriting analysis
The copy is extremely lean and price-led. 'Prime Fall Sale' borrows the authority and urgency of Amazon's Prime shopping event while adding a seasonal twist. 'Save Up to 65%' uses the 'up to' qualifier, which lets the brand show its largest discount while covering a range of products. Splitting 'Save Up to' into a header strip and '65%' into a big card creates a clear reading order. The product name and capacity, '3584Wh', act as the only feature proof, appealing to spec-aware shoppers. There is no explicit CTA on the image, so the button text in the ad unit carries the action. The tone is direct, festive and purely transactional.
Visual design
The palette is dominated by warm orange gradients that match Jackery's brand colour and the autumn theme. Concentric glowing rings create depth and draw the eye to the product on the podium. Floating 3D props (leaves, coins, gift boxes) add movement and a shopping-event feel. Typography is heavy and sans-serif, with black and orange used for contrast. The discount sits in a white card with an orange header, which separates it clearly from the busy background.
How to adapt this template for your brand
- Lead with the saving in your brand colour as the biggest element on the canvas (dollar amount or percentage).
- Show the new price next to a struck-through old price so the discount is instantly credible.
- Name the exact product or bundle in one line above the offer so the viewer knows what they get.
- Tie the deal to a real event (Prime Day, Black Friday, seasonal sale) in a coloured header bar for urgency.
- Use the top half for a lifestyle photo of the product in use and finish with a pill-shaped Shop Now button.
Tips for solar energy ads on Meta
On Meta, run price-led creatives like this in Advantage+ shopping campaigns during the sale window and refresh the price whenever it changes, because outdated prices hurt trust. Keep the headline field for the saving and the primary text for the product benefit. On Google Demand Gen and Performance Max, upload a 1.91:1 and 4:5 crop as well so the discount stays readable. Test dollar-off versus percentage-off framing on the same product to see which drives more clicks.
About this creative
This Jackery creative is a classic seasonal sale ad for the HomePower 3600 Plus. The product stands on a round, glowing podium on the right, angled to show its control panel, outlets and orange handles. The background is a soft orange-to-cream gradient with large concentric rings that frame the product like a spotlight. Autumn maple leaves, wrapped gift boxes, gold coins and a percentage tag float around it, creating a festive, shopping-season mood. On the left, the brand logo sits above the bold headline 'Prime Fall Sale', with 'Prime' in orange and 'Fall Sale' in black. Below, a white card with an orange header reads 'Save Up to 65%', with the number set very large. At the bottom left, the product name and its 3584Wh capacity close the information hierarchy. The overall look is bright, warm and promotional, designed to read instantly as a limited-time deal.
Meta ad · 338 × 600 · Solar Energy
Jackery Prime Fall Sale Ad: HomePower 3600 Plus Up to 65% Off
This square Jackery ad promotes the HomePower 3600 Plus during a Prime Fall Sale. It combines a product shot on a podium with a large percentage discount, falling autumn leaves and gift boxes. Use it as a template for seasonal or event-driven sales on high-ticket electronics.
Added
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Details
Ad copy
Primary text
Fall is here and so is the deal. Save up to 65% on Jackery home backup during our Prime Fall Sale. The HomePower 3600 Plus packs 3584Wh of capacity to keep your home running when the power goes out. Limited time only.
Description
HomePower 3600 Plus – 3584Wh home backup
On-image text
Jackery Solar Generator | Prime Fall Sale | Save Up to 65% | HomePower 3600 Plus | 3584Wh
Headline ideas for this template
- 1Fall Into Savings: Up to 65% Off Home Backup
- 2Prime Fall Sale Is Live – Power Up for Less
- 33584Wh of Peace of Mind, Now Up to 65% Off
- 4Beat Winter Outages With Fall Prices
- 5Your Home Backup Deal of the Season
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
