Key takeaways
- Format: Price strike-through offer on a dark, minimal background.
- Best for: Subscription apps running discounts, sales or upgrade promos.
- Hook: A green line slashing through $35.99.
- Reuse it: Show old price struck through, new price bigger and brighter, term and eligibility below.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price anchoring
Seeing $35.99 first makes $25.19 feel like a real saving, not just a number.
- 02
Concrete over abstract
A dollar amount is easier to evaluate than a percentage alone, so both are shown.
- 03
Brand-coloured slash
The lime-green strike-through line is on-brand and draws the eye to the saving.
- 04
Clear terms reduce friction
'For 1 year' and 'first time members only' answer questions before checkout.
Full creative breakdown
Who this ad targets
Free AllTrails users, trial users and recent website or app visitors in the US who have considered Plus but haven't subscribed. The 'first time members only' condition makes it a retargeting and conversion ad rather than a cold awareness ad. Likely aimed at price-sensitive hikers and outdoor enthusiasts aged 22–55, during seasonal sales or new-year 'get outside' moments. It works best as a follow-up frame after the 'Save 30%' card.
Copywriting analysis
The copy hierarchy is entirely numeric: old price, new price, term, then discount. '$25.19 for 1 year' breaks the price into an annual value that feels small. 'Take 30% off with Plus' restates the saving as a percentage for those who think in discounts. The fine print adds transparency. There's no feature list, so the ad relies on prior awareness of Plus – which fits a retargeting audience who already knows what they'd be buying. Testing a monthly-equivalent line, such as 'about $2 a month', could make the price feel even smaller.
Visual design
A dark, solid background gives the white and green elements maximum contrast. The old price is grey and slightly smaller visually due to the strike-through, while the new price is the brightest, boldest element. Left alignment and wide spacing create a confident, editorial layout. The blue Plus sparkle adds a second accent and links to the companion offer ad in the series.
How to adapt this template for your brand
- Show the original price large, in a muted colour, with a bold strike-through line.
- Place the discounted price directly below, larger and brighter.
- Add the billing term (per year, per month) right under the price.
- Restate the saving as a percentage and name the plan.
- Finish with one line of fine print on eligibility and how the discount is applied.
Tips for hiking ads on Meta
Designed for Meta Stories and Reels; animate the strike-through line drawing across for a strong hook, and pair it as frame two after the 'Save 30%' card. Exclude current subscribers and target app users, site visitors and engaged followers. Check local pricing rules for strike-through claims – the original price must be a genuine previous price.
About this creative
A vertical, text-only offer ad for AllTrails Plus, sharing the same visual system as the 'Save 30% on Plus' ad. The background is a deep green-black. The lime-green AllTrails logo sits upper-left. Beneath it, the original price '$35.99' is set very large in dim grey and crossed out with a thick bright green line. Directly below, the new price '$25.19' is even more prominent in bold white. Underneath, 'for 1 year' clarifies the term, followed by 'Take 30% off with ✦ Plus', using the blue sparkle as the Plus icon. A small grey fine-print line closes the composition: 'Discount applied at checkout, for first time members only'. A blue gradient strip at the bottom edge suggests this is one frame of an animated Story. The ad is pure price communication, using contrast between dim old price and bright new price to make the saving obvious.
Meta ad · 338 × 600 · Hiking
AllTrails Plus Price Ad: $35.99 Now $25.19 for 1 Year
This vertical AllTrails ad shows a struck-through $35.99 above a big white $25.19 for one year of Plus, on a dark green-black background. It is a price-anchoring offer format for Stories – an effective template for subscription apps that want to make a discount feel concrete rather than abstract.
Added
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Details
Ad copy
Primary text
Get a full year of AllTrails Plus for just $25.19 (was $35.99). Offline maps, wrong-turn alerts and more – 30% off for first-time members, applied at checkout.
Description
30% off for first-time members only.
On-image text
AllTrails | $35.99 | $25.19 | for 1 year | Take 30% off with ✦ Plus | Discount applied at checkout, for first time members only
Headline ideas for this template
- 1A full year of Plus for $25.19
- 2Was $35.99. Now $25.19.
- 3Less than $2.10 a month for Plus
- 430% off your first year of Plus
- 5Upgrade your hikes for $25.19
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
