Key takeaways
- Format: Destination lifestyle shot plus a limited-time discount badge.
- Best for: Luggage brands with a bold signature colour running a time-bound sale.
- Hook: Terracotta luggage against a green door: complementary colours that stop the scroll.
- Reuse it: Shoot your product in a recognisable destination and add a badge with urgency text.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Complementary colour contrast
Orange luggage against a green door is a natural colour clash that makes the product the brightest object in the feed.
- 02
Destination dreaming
Cobbles and a weathered door transport the viewer to a holiday, selling the trip as much as the case.
- 03
Built-in urgency
"Limited time offer" inside the badge adds a reason to act now, unlike a plain percentage.
- 04
Emotional positioning
Calling luggage a "companion" gives it personality and loyalty, softening the discount message.
Full creative breakdown
Who this ad targets
Leisure travellers aged roughly 25–45 who love European city breaks and want luggage that photographs well. They are style-led, follow travel content on Instagram and TikTok, and like a product that stands out from black airport cases. The limited-time discount targets shoppers who have been considering an upgrade and need a final push before an upcoming holiday season.
Copywriting analysis
"Your companion for journeys" is warm and slightly romantic. "Companion" personifies the suitcase, implying reliability and a long relationship, while "journeys" (plural) suggests many trips ahead and therefore long-term value. It is less punchy than an imperative but fits the destination imagery. The commercial message lives entirely in the badge: "20% OFF" is large and bold, with "Limited time offer" adding urgency in small caps. "*Terms apply" covers compliance. The split between emotional headline and rational badge is effective, though the headline could be tightened, e.g. "Your travel companion."
Visual design
Headline and logo occupy the upper left, the badge sits mid-left, and the suitcases fill the centre-right, creating a balanced Z-pattern. The palette is terracotta, deep green, teal and cream, all earthy and Mediterranean. The teal badge echoes the door while contrasting with the luggage. Typography is a bold rounded sans in white with a subtle shadow. Natural daylight and textured surfaces (peeling paint, stone) add authenticity and warmth.
How to adapt this template for your brand
- Choose a location that contrasts with your product colour, ideally its complementary colour.
- Place the product in the lower centre with clear space above and to the left.
- Add your logo in a light box and a two-line emotional headline.
- Create a circular badge with the discount and a short urgency line.
- Include a terms note and mention the sale end date in the primary text.
Tips for travel ads on Meta
On Meta, use a countdown or end date in the primary text to back up "limited time." Test this image in Advantage+ catalogue ads with the colour variant. On Google Display, keep the badge within safe zones for landscape crops. On TikTok, open with a POV of rolling the suitcase over cobbles, then reveal the 20% badge in the final seconds.
About this creative
This square ad from SOLIS promotes a pair of hard-shell suitcases in a warm terracotta colour. The cases stand on light cobblestones in front of an old, peeling green wooden door and worn stone steps, a scene that evokes a Southern European old town such as Lisbon. Each case carries an embossed S logo, matching orange wheel hubs and silver handles. At top left, the SOLIS wordmark sits in a cream rectangle above a bold two-line white headline: "Your companion for journeys." On the left, a deep teal circle reads "20% OFF" with a smaller "Limited time offer" underneath. A "*Terms apply" note sits at the bottom. The terracotta and green create a strong complementary contrast that makes the product pop. The ad blends destination inspiration with a clear, time-limited discount, positioning the luggage as a stylish travel companion rather than a commodity.
Meta ad · 1200 × 1200 · Travel
Suitcase Ad Example: 20% Off Limited Time Offer
This square offer ad from SOLIS shows two terracotta suitcases on a cobbled street in front of a weathered green door. A teal 20% off badge with a limited-time line adds urgency. It is a strong template for luggage and travel brands combining destination imagery with a time-bound discount.
Added
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Details
Ad copy
Primary text
From cobbled streets to airport lounges, SOLIS luggage goes where you go. Lightweight shells, smooth spinner wheels and a terracotta finish that stands out on the carousel. 20% off for a limited time.
Description
Limited time offer on the SOLIS luggage set. Terms apply.
On-image text
SOLIS | Your companion for journeys | 20% OFF | Limited time offer | *Terms apply
Headline ideas for this template
- 1Your travel companion, now 20% off
- 2Made for cobblestones and carousels
- 3Stand out at baggage claim
- 4Wander further with SOLIS
- 5Your next escape, 20% lighter on the wallet
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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