Key takeaways
- Format: Lifestyle scene with a 3D brand mascot composited into a real partner location.
- Best for: Telecom, tech and consumer brands promoting sponsorships or local partnerships.
- Hook: A cartoon mascot taking a selfie with real giraffes stops the scroll.
- Reuse it: Drop your mascot or product into your partner venue doing the key benefit.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Mascot meets real world
The 3D character composited into a real zoo photo creates a playful contrast that stands out in a busy feed.
- 02
Benefit shown, not told
The selfie gesture demonstrates live streaming, making '5G reliability' a relatable action.
- 03
Local partnership credibility
The Zoo Atlanta logo and 'Proud partner' line add local trust and community goodwill.
- 04
Strong brand color
Cricket's signature green in the headline box and mascot makes the brand recognisable before reading the logo.
Full creative breakdown
Who this ad targets
This ad targets value-conscious mobile users in the Atlanta area, especially families and young adults aged 18–44 who use their phones to capture and share experiences. Prepaid-plan shoppers comparing carriers and people frustrated with spotty coverage are key prospects. The zoo partnership also reaches parents planning family outings, positioning Cricket as a brand that supports local attractions and fits into everyday moments.
Copywriting analysis
The headline links a technical feature, 'more reliable nationwide 5G', to an emotional outcome, 'live streaming the things you love'. This 'feature means benefit' structure is a classic way to translate specs into value. 'Nationwide' broadens the claim beyond the zoo setting, while 'the things you love' lets viewers fill in their own passions. The tone is upbeat and casual. 'Proud partner of Zoo Atlanta' adds a community angle. The required disclaimer is kept small to protect the main message. There's no explicit price or offer, so this works as a brand-awareness ad more than a direct-response one.
Visual design
The composition places the mascot in the lower-centre foreground, arm raised, which leads the eye upward to the headline box. The real giraffe photo provides depth and context. A bright green rounded box gives the headline high contrast against the sky. Logos are grouped bottom left over a darker area for legibility. The mix of 3D character and photography creates a distinctive, memorable look.
How to adapt this template for your brand
- Pick a partner venue or location where your product's main benefit naturally plays out.
- Place your mascot or product in a real photo of that location doing the benefit.
- Write a 'feature means benefit' headline in a brand-colored box at the top.
- Group your logo with the partner logo and a 'Proud partner of' line.
- Keep legal disclaimers small but legible at the very bottom.
Tips for telecom ads on Meta
On Meta, run the square version in Feed and create a 9:16 version for Stories and Reels with the mascot moving. Geo-target the partner's metro area for maximum relevance. On Google Display and YouTube, resize to standard banner sizes and keep the headline box prominent. Pair with a 'Shop plans' landing page highlighting coverage. Track lift in brand awareness, not only conversions.
About this creative
A square ad built around Cricket Wireless's green, rounded 3D mascot, dressed as a safari explorer in a khaki shirt and pith helmet with a maroon band. The character grins broadly and holds a smartphone up for a selfie. Behind him is a real photo of the giraffe enclosure at Zoo Atlanta, with two giraffes, wooden fencing, trees and an ostrich on the right, all under a blue sky. A bright green rounded box across the top holds the headline in bold black: 'More reliable nationwide 5G means more live streaming the things you love.' The bottom-left corner has the white Cricket logo next to the Zoo Atlanta logo, with 'Proud partner of Zoo Atlanta' and a small legal disclaimer about compatible devices and coverage. Combining a cartoon brand character with a real photo makes the ad stand out in the feed and connects the abstract idea of network reliability to a fun, shareable family moment.
Meta ad · 338 × 600 · Telecom
Telecom Partnership Ad Template: Cricket x Zoo Atlanta
This square ad from Cricket Wireless shows its green 3D mascot in a safari outfit taking a selfie in front of giraffes at Zoo Atlanta. It uses a lifestyle scene to make 5G reliability tangible. Use this format for sponsorships and co-branded partnerships where your product benefit plays out in a real place.
Added
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Details
Ad copy
Primary text
Snap it, stream it, share it. 🦒📱 With Cricket's more reliable nationwide 5G, you can go live from the giraffe yard at Zoo Atlanta without missing a moment. Proud partner of Zoo Atlanta. Switch to Cricket today!
Description
Proud partner of Zoo Atlanta
On-image text
More reliable nationwide 5G means more live streaming the things you love. | cricket | Zoo Atlanta | Proud partner of Zoo Atlanta | Cricket 5G requires a compatible device and is not available everywhere.
Headline ideas for this template
- 1Stream Every Wild Moment
- 25G That Keeps Up with the Giraffes
- 3Go Live from Anywhere You Love
- 4Reliable 5G for Your Best Days Out
- 5Share the Moment, Not the Buffering
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
