Key takeaways
- Format: Event card spotlighting one themed night within a seasonal campaign.
- Best for: Recurring events with themed nights, special sessions or limited dates.
- Hook: 'VILLAINS NIGHT' in bold capitals invites people to dress up as the bad guy.
- Reuse it: Keep your campaign header and swap the central card for each themed date.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Campaign consistency
Reusing the Zoo Boo logo, colors and characters makes the ad instantly recognisable to people who saw the main campaign.
- 02
A fresh reason to go
A themed night gives people who already know about the event a new, specific reason to book.
- 03
Costume-friendly theme
'Villains' gives adults and teens permission to dress up, broadening appeal beyond toddlers.
- 04
Date and time front and centre
'OCTOBER 26 | 5–9PM' answers the when question immediately, removing planning friction.
Full creative breakdown
Who this ad targets
This ad targets Houston-area families and groups who know Zoo Boo and enjoy costumes, especially parents with school-age kids and teens who like dressing as villains from movies and cartoons. The evening time slot also appeals to young adults and couples who want a Halloween outing after work. Retargeting audiences such as past Zoo Boo visitors, members and people who engaged with the main campaign ads are likely priority segments.
Copywriting analysis
The copy is built on two words: 'VILLAINS NIGHT'. It's punchy, specific and implies a dress-up theme without spelling it out. Pairing it with the established 'ZOO BOO' brand means no explanation of the overall event is needed. The date and time line '5–9PM' signals an evening event, which differentiates it from normal daytime visits. There's no explicit CTA on the image, which keeps it clean but relies on the story link sticker or CTA button. The theatre-mask icon reinforces the dramatic, costume-oriented theme visually where words are absent.
Visual design
The layout stacks a campaign header (zoo name, Zoo Boo logo, sponsor) above a central purple card, giving a clear hierarchy from brand to sub-event to date. The purple card contrasts with the warmer orange gradient below it. A white ghost and purple bat add playful motion at the edges. Rounded corners, a simple icon and heavy sans-serif type keep everything legible and mobile-friendly within story safe zones.
How to adapt this template for your brand
- Lock in a campaign header (logo, sponsor, brand colors) for all event assets.
- Choose a theme for each night and pick one simple icon to represent it.
- Put the theme name in large capitals inside a contrasting central card.
- Add date and time in a separate strip directly under the theme name.
- Retarget main-campaign viewers with each themed night as a sequence.
Tips for zoos ads on Meta
Use on Instagram and Facebook Stories with a link sticker or 'Get Tickets' CTA. Schedule it 7–10 days before the date, with a reminder story the day before. Target custom audiences of people who engaged with earlier Zoo Boo ads, past ticket buyers and members. A short Reels cut with the ghost floating and costumes from previous years can drive extra reach.
About this creative
A vertical 9:16 story ad with a purple-to-orange gradient background and small white sparkles. At the top, 'Houston Zoo' appears in white above the orange 'ZOO BOO' wordmark with its cartoon-eye O's, followed by 'Presented by King & Spalding'. A friendly white ghost floats on the right and a purple cartoon bat flies in from the bottom left, with a white spider web in the bottom-right corner and faint tree branches. The centre holds a rounded purple card with a white theatre-mask icon (comedy and tragedy faces) and 'VILLAINS NIGHT' in large bold white capitals. A white strip below reads 'OCTOBER 26 | 5–9PM' in orange. The creative is a sub-event execution of the main Zoo Boo campaign: it keeps the same brand elements, palette and illustration style, but swaps the season dates for a single themed evening, giving the zoo a reason to reach the same audience again with a fresh, specific invitation.
Meta ad · 338 × 600 · Zoos
Themed Night Event Ad Template: Houston Zoo Villains Night
This vertical story ad from the Houston Zoo promotes Villains Night, a single themed evening within its Zoo Boo Halloween season. It uses the same visual system as the main event, with a theatre-mask icon, a big headline and the date and time. Use it to sell specific nights inside a longer campaign.
Added
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Details
Ad copy
Primary text
Calling all villains! 😈 Join us for Villains Night at Zoo Boo, presented by King & Spalding. Come in your most wicked costume on October 26, 5–9 PM, for an evening of Halloween fun at the Houston Zoo. Get your tickets now!
Description
An evening of Halloween fun, 5–9 PM
On-image text
Houston Zoo | ZOO BOO | Presented by K&S King & Spalding | VILLAINS NIGHT | OCTOBER 26 | 5–9PM
Headline ideas for this template
- 1Calling All Villains!
- 2Your Most Wicked Costume Belongs Here
- 3Villains Night: Oct 26, 5–9 PM
- 4Embrace Your Dark Side at Zoo Boo
- 5One Night Only for the Bad Guys
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
