Key takeaways
- Format: Vertical story lead magnet with badge, headline and illustration
- Best for: B2B platforms selling telehealth or practice software to therapists
- Hook: A professional question every therapist has about telehealth
- Reuse it: Swap the article title and audience line for any clinician-focused guide
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Value badge up front
The yellow FREE ARTICLE pill tells viewers instantly that they get something without paying, which lifts click-through on cold audiences.
- 02
Audience qualifier
FOR THERAPISTS filters the audience right on the creative, so clicks come from people the brand actually wants.
- 03
Topic over product
Leading with a relevant professional question builds authority and trust before any sales pitch.
- 04
Calm, on-brand palette
Soft pink and white feel safe and editorial, matching the tone mental health professionals expect.
Full creative breakdown
Who this ad targets
This ad targets licensed therapists, counselors and psychologists who already offer or are considering telehealth sessions. They are likely in private practice or small group practices, curious about how video sessions affect rapport, and open to learning from software providers. The ad suits cold audiences on LinkedIn by job title and on Meta by professional interest, nurturing them with content before presenting a practice management or telehealth platform offer.
Copywriting analysis
The copy is minimal and audience-led. "FREE ARTICLE" frames the click as a no-risk value exchange, which works well for professionals wary of sales pitches. The headline uses a familiar clinical term, the therapeutic alliance, showing the brand speaks the audience's language. "How technology is reshaping" promises insight rather than a product, appealing to curiosity and professional development. The final line, "FOR THERAPISTS", is a direct qualifier that makes the viewer feel addressed personally. There is no brand mention or CTA on the image, so the platform's button and primary text must do the conversion work. Adding a short benefit, such as one key finding, could strengthen it.
Visual design
The layout uses a pink outer border and a white rounded card, creating a clean, document-like frame. A yellow pill badge adds a single bright accent at the top. The headline is set in a large, friendly sans-serif in dark green, with generous line spacing for easy reading on mobile. The lower half holds a flat vector illustration with sparkles and UI shapes, balancing text and image. The pastel palette keeps the mood calm and professional.
How to adapt this template for your brand
- Replace the headline with your own guide or report title on a clinician pain point.
- Change the audience line to your niche, such as FOR DIETITIANS or FOR PSYCHIATRISTS.
- Swap the illustration for one that hints at your product's dashboard or features.
- Recolor the frame and badge to your brand palette while keeping the light background.
- Add a small logo in a corner and send traffic to a gated landing page to capture emails.
Tips for telehealth ads on Meta
On LinkedIn, run this as a Sponsored Content single image or document ad targeted by job title such as Licensed Therapist or Clinical Psychologist, and use a lead gen form to capture emails. On Meta, use the 9:16 version in Stories and Reels and a 4:5 crop in Feed, targeting interests like psychotherapy and counseling. Keep the CTA as Learn More or Download, and retarget readers with a product demo ad.
About this creative
This vertical story creative promotes a free article aimed at therapists. A soft pink frame surrounds a white card, giving the ad a calm, editorial feel that suits mental health professionals. At the top, a yellow pill badge reading "FREE ARTICLE" signals instant value and lowers the barrier to clicking. Below it, a large dark-green headline asks clinicians to think about how technology is reshaping the therapeutic alliance, a topic most therapists care about since the shift to telehealth. A small uppercase line, "FOR THERAPISTS", qualifies the audience so the wrong people scroll past. The bottom half shows a flat, friendly illustration of a woman pointing at floating dashboard elements: a donut chart, a calendar date and colored blocks, hinting at practice software without showing a real product. There is no logo, price or hard sell. The ad works as top-of-funnel content marketing, building trust with clinicians before asking them to try a practice management or telehealth platform.
Meta ad · 338 × 600 · Telehealth
Telehealth Ad Template: Free Article for Therapists
This telehealth ad promotes a free article for therapists about how technology is reshaping the therapeutic alliance. It uses a vertical story format with a pill badge, bold headline and flat illustration. Use it as a content-led lead magnet to reach clinicians on Meta and LinkedIn.
Added
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Details
Ad copy
Primary text
Therapists: is telehealth changing how clients connect with you? Our free article breaks down how technology is reshaping the therapeutic alliance – and what you can do to keep rapport strong online.
Description
Free article for therapists
On-image text
FREE ARTICLE | How technology is reshaping the therapeutic alliance | FOR THERAPISTS
Headline ideas for this template
- 1The telehealth guide every therapist should read
- 2Can rapport survive a video call?
- 3Free guide: building trust with clients online
- 4What therapists need to know about virtual sessions
- 5Keep your therapeutic alliance strong online
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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