Key takeaways
- Format: eBook cover lead magnet with lifestyle photo
- Best for: B2B healthcare software and services targeting clinicians
- Hook: A practical promise: physical assessments that work over telehealth
- Reuse it: Turn any guide into a cover-style ad with a clear title and expert credits
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Expert author credits
Listing PTs, a PTA and an MD with credentials builds authority instantly with a clinical audience.
- 02
2nd edition signal
Calling it a second edition implies the guide is proven, popular and up to date.
- 03
Clear practical title
Telehealth-Friendly Physical Assessments tells clinicians exactly what problem the guide solves.
- 04
Familiar cover format
An eBook cover look tells viewers they get a tangible resource, raising download intent.
Full creative breakdown
Who this ad targets
This ad targets physical therapists, occupational therapists, PTAs, athletic trainers and occupational health clinicians who run or are considering telehealth visits. They need reliable ways to assess function remotely, often for workers' compensation or return-to-work cases. They value evidence and peer expertise. On LinkedIn they can be reached by job title, and on Meta via interests in physical therapy, rehab and occupational health.
Copywriting analysis
The copy follows a classic book cover structure. The brand tagline, "Fast · Comprehensive · Easy", communicates product values in three words. The title is long but descriptive, with "Telehealth-Friendly" in navy and "Physical Assessments" in lighter blue, highlighting both the context and the topic. "2nd EDITION" adds credibility. The author line uses professional suffixes, PT, PTA and MD, which matter to clinicians more than any marketing claim. There is no CTA on the image, so the primary text and button need to state that the eBook is free and downloadable. A short benefit line could make it stronger.
Visual design
The cover uses a bright, high-key gym photo across the top two-thirds, with natural light and smiling subjects. Blue curved shapes in the top-left and the middle create movement and frame the brand. The bottom section is white with bold, uppercase navy and light-blue sans-serif headlines for strong legibility. Small author credits sit at the bottom. The overall palette of blue, white and grey feels clinical, clean and trustworthy.
How to adapt this template for your brand
- Pick a guide, checklist or report your audience needs and give it a clear, practical title.
- Choose a lifestyle photo showing a professional interaction your audience recognizes.
- Add your logo and a short tagline in a brand-colored corner shape.
- List expert authors or contributors with credentials to build authority.
- Gate the download behind a short form and follow up with a product demo offer.
Tips for telehealth ads on LinkedIn
On LinkedIn, run this as a Document Ad or Sponsored Content with a Lead Gen Form, targeting job titles like Physical Therapist and Occupational Health Manager. On Meta, use a 4:5 or 1:1 crop in Feed with a Download CTA and a lead form. Show the cover slightly tilted on a mockup to boost recognition. Retarget downloaders with webinar or free trial ads to move them down the funnel.
About this creative
This creative from webFCE is styled as the cover of a downloadable eBook, used as a lead magnet for healthcare professionals. The top two-thirds show a bright lifestyle photo in a gym: a male trainer in a dark T-shirt writes on a clipboard while a smiling woman in workout clothes with a towel around her neck looks on. The scene suggests a friendly assessment session. A blue curved shape in the top-left corner holds the webFCE logo with the tagline "Fast · Comprehensive · Easy". Flowing blue and white swooshes separate the photo from the white bottom section, where a large two-line title reads "TELEHEALTH-FRIENDLY PHYSICAL ASSESSMENTS" in navy and lighter blue. Underneath, "2nd EDITION" signals that the guide is established and updated, followed by the names and credentials of three physical therapy professionals and a medical doctor. The design feels professional and trustworthy, positioning webFCE as an expert resource for clinicians doing remote functional assessments.
LinkedIn ad · 338 × 600 · Telehealth
Telehealth eBook Ad Template for Physical Therapists
This webFCE creative is an eBook cover used as an ad, promoting a guide to telehealth-friendly physical assessments. A lifestyle gym photo, blue brand swooshes and expert author credits make it credible. Use it as a template for B2B lead magnets aimed at clinicians, therapists and healthcare professionals.
Added
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Details
Ad copy
Primary text
Assess patients accurately – even over video. Download the 2nd edition of Telehealth-Friendly Physical Assessments, written by PTs and an MD, and bring reliable functional testing to your virtual visits.
Description
2nd edition by PTs and an MD
On-image text
webFCE | FAST · COMPREHENSIVE · EASY | TELEHEALTH-FRIENDLY PHYSICAL ASSESSMENTS | 2nd EDITION | CARL CONTINO, PT | BILL HOLL, PT | CHRIS MAMMOLA, PTA | KEVIN O'DONNELL, MD
Headline ideas for this template
- 1Free guide: physical assessments that work on video
- 2Bring reliable functional testing to telehealth
- 3The 2nd edition guide PTs are downloading
- 4Assess patients remotely with confidence
- 5Telehealth assessments, written by PTs and an MD
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
