Key takeaways
- Format: Cut-out lifestyle photo with bold headline and button on a bright solid colour.
- Best for: Local clinics and wellness practices promoting virtual appointments.
- Hook: A person celebrating at their phone – care that feels like good news.
- Reuse it: Swap the photo and colour to your brand and change the service name.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Emotional payoff
The celebrating woman shows relief and joy, linking telemedicine with a positive feeling.
- 02
Instant category clarity
The giant 'TELE-MEDICINE' headline tells viewers exactly what is offered in one glance.
- 03
Built-in CTA
An on-image 'Book Now' button gives a clear next step even before the platform CTA.
- 04
Warm, bright palette
Yellow and orange stand out in the feed and feel friendly rather than medical.
Full creative breakdown
Who this ad targets
This ad targets local adults aged 20 to 45 who are comfortable using their phone for everything and would rather book a quick virtual appointment than visit a clinic. The young, upbeat model suggests a focus on busy professionals, students and younger families who want convenient, accessible care. The 'accessible to all' message also aims at people who live far from clinics or find it hard to take time off. As a local practice, it would likely be geo-targeted to the surrounding area.
Copywriting analysis
The copy is minimal and functional. Splitting 'TELE-' and 'MEDICINE' over two lines creates a bold visual headline, though it tells more about the category than the benefit. The subline 'Innovative wellness care accessible to all' adds positioning – modern and inclusive – but stays fairly generic. 'Book now' is a direct action that suits retargeting and local audiences. The business name at the bottom builds local trust. The ad could be stronger with a concrete benefit like '15-minute visits' or 'same-day appointments', but its simplicity makes it easy to understand.
Visual design
The design uses a flat pastel-yellow background with a cut-out photo outlined in orange, a popular social media style. Typography is heavy and condensed for the headline, contrasting with a serif typeface in the footer. White sparkles add movement and a sense of excitement. The layout is split: text and button on the left, person on the right, creating balance. The colour scheme of yellow, orange, white and black is high contrast and readable on small screens.
How to adapt this template for your brand
- Choose a photo of someone reacting positively to their phone and cut them out.
- Add a thick outline in your brand accent colour around the cut-out.
- Set your service name in large, stacked type on a bright solid background.
- Add a one-line benefit and a button-style CTA such as 'Book now'.
- Place your practice name in a footer strip for trust and recognition.
Tips for telehealth ads on Meta
This format works well for local Meta campaigns with a radius around your practice. Square fits Feed; create a 9:16 version for Stories with the headline at the top. Test replacing the generic subline with a specific benefit or price. Use stock photos with diverse models to widen appeal. Make sure the landing page lets people book within one or two clicks.
About this creative
This square ad from Restoration Health and Wellness uses a bright pastel-yellow background with an excited young woman on the right side. She wears a white lace top and denim, holds a smartphone in one hand and makes a celebratory fist pump with the other, eyes closed and laughing. A thick orange outline around her cut-out photo makes her pop off the background. On the left, a giant stacked headline reads 'TELE-' in orange and 'MEDICINE' in white, followed by the black subline 'Innovative wellness care accessible to all'. An orange rectangular 'BOOK NOW' button sits below, with three white sparkle shapes adding energy. The practice name appears in a white strip at the bottom in a classic serif font. The ad feels like a Canva-style template: simple, cheerful and easy to reproduce. It positions telemedicine as an empowering, positive experience rather than a clinical necessity.
Meta ad · 338 × 600 · Telehealth
Telemedicine Ad Example: Joyful Lifestyle with Book Now Button
This square ad from Restoration Health and Wellness promotes telemedicine with a joyful woman celebrating while looking at her phone. Huge 'TELE-MEDICINE' type, a short benefit line and an orange 'Book Now' button sit on a sunny yellow background. Use it as a template for clinics or wellness practices launching virtual appointments.
Added
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Details
Ad copy
Primary text
Care that fits your life, not the other way around. Book a telemedicine visit with Restoration Health and Wellness and talk to a provider from your phone – no commute, no waiting room.
Description
Innovative wellness care, accessible to all.
On-image text
TELE- MEDICINE | INNOVATIVE WELLNESS CARE ACCESSIBLE TO ALL | BOOK NOW | Restoration Health and Wellness
Headline ideas for this template
- 1See a doctor from your sofa
- 2Virtual care, real results
- 3Book your telemedicine visit today
- 4Healthcare that fits your schedule
- 5No waiting room. Just care.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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