Key takeaways
- Format: Square local announcement with watercolor background
- Best for: Local clinics and practices announcing news like insurance acceptance
- Hook: Now Accepting Insurance!
- Reuse it: Swap the service line and news for any local practice announcement
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Newsworthy hook
Now Accepting Insurance! is real news that removes the biggest cost barrier for mental health care.
- 02
Direct contact CTA
A visible phone number lets ready-to-act viewers call immediately without a landing page.
- 03
Calming visual mood
The pastel watercolor and lotus icon set a soothing tone suited to mental health services.
- 04
Clear service naming
Stating psychiatry and ketamine therapy upfront qualifies the audience quickly.
Full creative breakdown
Who this ad targets
This ad targets adults in the Tampa Bay area looking for mental health support, particularly those dealing with depression, anxiety or treatment-resistant conditions who have heard about ketamine therapy. Many may have avoided treatment due to cost, so insurance acceptance is the main draw. It suits geo-targeted Meta campaigns around the clinic, reaching people interested in mental health, wellness and alternative therapies.
Copywriting analysis
The copy is short and announcement-style. The brand name leads, followed by the two services, "Psychiatry & Ketamine Therapy", so viewers know exactly what is offered. The main message, "Now Accepting Insurance!", is framed as news, and the exclamation mark adds energy. The CTA, "Call or Message at" with the phone number, is direct and gives two ways to reach out. The copy lacks benefits or emotional framing, such as relief from depression, which could strengthen it. Mental health and ketamine claims should stay factual to meet platform health policies.
Visual design
The design uses a full-bleed pastel watercolor background with soft blends of pink, peach, yellow, lilac and blue. Typography is black for contrast: a tall condensed display face for the brand name and a playful hand-drawn font for the services and insurance line. A centered black line-art lotus sits in the middle as the focal icon. The phone number runs along the bottom in spaced capitals. The look is soft and homemade, typical of local practices.
How to adapt this template for your brand
- Replace the brand name and services with your practice and core offerings.
- Swap the news line for your own announcement, such as new location or same-week appointments.
- Choose a background texture and icon that match the emotion of your service.
- Keep a direct contact CTA like a phone number or booking link visible at the bottom.
- Improve legibility by adding a soft white panel behind text on busy backgrounds.
Tips for telehealth ads on Meta
On Meta, use a Call Now CTA button and geo-target a radius around the clinic, with Reach or Leads objectives for local awareness. Mental health and ketamine treatment ads may face extra review, so avoid claims of cures or guaranteed results and don't imply the viewer has a condition. Use the 1:1 format in Feed and create a 9:16 version for Stories with the phone number in the safe zone.
About this creative
This square creative from MindZen is a straightforward announcement ad for a mental health clinic offering psychiatry and ketamine therapy. The background is a soft, colorful watercolor wash in pink, orange, yellow, purple and blue, evoking calm, creativity and emotional openness. At the top, the brand name "MindZen" appears in a large, tall black display font. Below it, two lines in a hand-drawn style font explain the services and the key news: the clinic is now accepting insurance, ending with an exclamation mark for excitement. In the center, a black line-art lotus flower reinforces themes of mindfulness, healing and growth. At the bottom, a call to action invites people to call or message at a local phone number with a Tampa, Florida area code. There is no photo, price or detailed feature list. The ad feels like a local small-business post, relying on the insurance news and an easy contact method to drive calls.
Meta ad · 338 × 600 · Telehealth
Psychiatry Clinic Insurance Announcement Ad Template
This MindZen ad announces that a psychiatry and ketamine therapy clinic now accepts insurance. A pastel watercolor background, lotus icon and phone number create a calm, local-business feel. The square format suits Facebook and Instagram feeds. Use it as a template for simple local clinic announcements and call-driven campaigns.
Added
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Details
Ad copy
Primary text
MindZen now accepts insurance for psychiatry and ketamine therapy. Call or message us to book a consultation and find out what your plan covers.
Description
Call or message to book
On-image text
MindZen | Psychiatry & Ketamine Therapy | Now Accepting Insurance! | Call or Message at (813)575-0477
Headline ideas for this template
- 1Ketamine therapy is now covered by insurance
- 2Mental health care that takes your insurance
- 3Psychiatry in Tampa – now in-network
- 4Feel better without the out-of-pocket cost
- 5Book your psychiatry consult today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
