Key takeaways
- Format: Social lifestyle photo with promo code headline and brand-colour highlight.
- Best for: Promo code campaigns that sell shared travel experiences with friends.
- Hook: Friends laughing around one phone shows the joy of staying connected.
- Reuse it: Use a group moment around a phone and box your key phrase and promo code in brand colours.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Social, joyful moment
A group of friends laughing creates warmth and shows connection as a shared experience, not a utility.
- 02
Clear promo incentive
'MORE15 for 15% off' gives an immediate reason to act and is easy to remember.
- 03
Brand-colour highlight
The cyan box around 'every journey' creates a strong focal point and reinforces brand recognition.
- 04
Night setting stands out
The dark, moody background makes the white and cyan text pop in a bright feed.
Full creative breakdown
Who this ad targets
This ad targets social travelers aged 22–40 who travel with friends for holidays, festivals and city breaks, in any English-speaking market. They love sharing moments in real time on social media, finding restaurants and bars on maps and staying in touch with the group. They are deal-responsive and like promo codes, but care just as much about the fun of the trip. The ad also appeals to group trip organisers looking for affordable data.
Copywriting analysis
The headline 'More with every journey' is broad and aspirational, implying more experiences, more sharing and more connection, with 'every journey' boxed for emphasis. The sub-line explains the offer and repeats 'every journey' to reinforce the message. The code MORE15 cleverly echoes the headline word 'More', making it easy to remember. '15% off' is placed at the end as the payoff. The copy is upbeat, concise and focused on the experience rather than features. It feels like an invitation to a good night out rather than a sales pitch.
Visual design
A dark, atmospheric night scene with warm lantern and candle light creates a cosy, premium mood. The friends are arranged in a natural arc around the central figure holding the phone, guiding the eye to the product moment. White typography and cyan highlights stand out sharply against the dark background. The promo code sits in an outlined pill for clarity. The logo in the lower left is visible but unobtrusive.
How to adapt this template for your brand
- Shoot a genuine group moment centred on someone sharing something on their phone.
- Choose a setting with atmosphere, such as night lights, so text stands out.
- Write a short aspirational headline and box the key phrase in your brand colour.
- Create a memorable promo code that echoes the headline word.
- Add the code and discount in a pill below the headline and place your logo in a corner.
Tips for travel esims ads on Meta
On Meta, use this in Stories and Reels with a 'Shop now' CTA, targeting interests like group travel, festivals and nightlife. Repeat the promo code in the primary text so it is visible even if the image is cropped. For Feed, crop to 4:5 keeping the headline and group visible. Test a short video version with real laughter and movement. Track code redemptions to measure the creative's impact beyond clicks.
About this creative
This Nomad eSIM creative is set at night in an atmospheric outdoor restaurant, with dark foliage and hanging lanterns glowing softly in the background. In the foreground, five friends crowd around a table, all smiling and laughing as one man in the centre holds up a phone, apparently sharing a photo or video. Drinks with straws, a plate of fries and small dishes sit on the table, lit by warm candlelight. At the top, the white headline 'More with' sits above 'every journey' set inside a bright cyan rounded box, adding a punchy brand highlight. Below, a sub-line reads 'Make the most out of every journey with MORE15 for 15% off', with MORE15 in a white-outlined pill. The Nomad eSIM logo appears at the lower left in white and cyan. The dark, moody setting makes the cyan accents and white text pop, while the group's genuine joy conveys connection in both senses of the word.
Meta ad · 338 × 600 · Travel eSIMs
Nomad eSIM 'More With Every Journey' 15% Off Ad
This Nomad eSIM ad shows a group of friends laughing around a phone at a candlelit outdoor dinner, paired with the line 'More with every journey' and a 15% promo code. It is an Offer / Discount format for vertical Meta placements, combining social lifestyle imagery with a clear incentive.
Added
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Details
Ad copy
Primary text
Good food, great friends and maps that actually load. 🍹 Make the most of every journey with Nomad eSIM, use code MORE15 for 15% off your next data plan.
Description
Stay connected on every journey
On-image text
More with every journey | Make the most out of every journey with MORE15 for 15% off. | Nomad eSIM
Headline ideas for this template
- 1More memories, more connection: 15% off
- 2Share every moment abroad with MORE15
- 3Your group trip, always connected
- 4Travel together, stay connected for less
- 515% off data for your next adventure
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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