Key takeaways
- Format: Split-screen offer ad: dream destination vs. current reality, with a promo code.
- Best for: Seasonal winter-sun campaigns and promo-code driven travel offers.
- Hook: One person in two worlds: snowy living room meets sunny beach.
- Reuse it: Swap the two scenes for any 'before the trip / during the trip' contrast and keep the code pill.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Visual contrast stops the scroll
The seamless join between snow and sand creates a double-take moment that makes people pause and look closer.
- 02
Daydream framing
It captures the exact moment of planning a getaway, which is when travelers are most open to buying data in advance.
- 03
Promo code is unmissable
The cyan pill makes ESCAPE20 the second thing you read, giving a clear, low-effort reason to act now.
- 04
Seasonal relevance
'Winter escape' and 'down south' tie the offer to a timely moment, adding urgency without a hard deadline.
Full creative breakdown
Who this ad targets
This ad targets North American and Northern European travelers planning a warm-weather escape during the cold months, especially couples and solo travelers aged 25–55 heading to Mexico, the Caribbean or Southern Europe. They are price-aware but value convenience, already own an eSIM-compatible smartphone, and are in the planning or booking phase of a trip. The discount code and 'affordable' messaging also speak to people who have been burned by roaming fees before and want a cheaper alternative.
Copywriting analysis
The headline 'Get more for your winter escape' is short, benefit-led and deliberately broad: 'more' can mean more data, more savings or more sunshine. The sub-line does the heavy lifting by naming the product (affordable data), the use case (your trip down south) and the offer (20% off) in one sentence. Bolding '20% off' and boxing the code ESCAPE20 creates a clear visual hierarchy. The code itself is memorable because it repeats the campaign idea. There is no explicit CTA on the image, which keeps it clean and leaves the action to the platform button.
Visual design
The composition relies on a vertical seam down the middle that joins two photos into one continuous body, a technique that rewards a second look. A shared pale-blue sky gives the headline a calm, uncluttered background. Navy type provides strong contrast, while the cyan code pill matches the Nomad brand accent. Warm wood and cream furniture on the right balance the cool beach tones on the left. The logo sits on the seam, anchoring the eye where both worlds meet.
How to adapt this template for your brand
- Pick two contrasting scenes your audience will recognise: where they are now and where they want to be.
- Shoot or composite one person or object that continues across both halves so the split feels seamless.
- Write a short, seasonal headline that hints at the benefit without explaining everything.
- Highlight a memorable promo code in a high-contrast pill in your brand accent color.
- Place your logo on the seam and keep the bottom third free of clutter for platform UI.
Tips for travel esims ads on Meta
On Meta Stories and Reels, keep the headline and code within the top two thirds, because the bottom is covered by the CTA and caption. Pair it with a 'Shop now' button and test the code in the primary text as well. For Feed, crop to 4:5 and keep the seam centred. Launch from October to February and target users interested in winter-sun destinations or with recent searches for flights south. A/B test the split visual against a pure beach image.
About this creative
This vertical Nomad eSIM creative is built around a clever split-screen. The left half shows bare legs stretched out on white sand next to a beach ball and turquoise sea; the right half continues the same body into a cosy Scandinavian-style living room, where a woman in a knitted sweater lounges in an armchair, smiling at her phone while snow falls outside the window. The visual joke is that she is mentally already on holiday. A bold navy headline, 'Get more for your winter escape', sits across the shared blue sky at the top, followed by a short benefit line about affordable data for a trip 'down south' and a 20% discount. The promo code ESCAPE20 is highlighted in a bright cyan pill so it stands out instantly. The Nomad eSIM logo sits low in the centre on the seam between the two scenes. The overall palette is calm blues and warm neutrals, making it feel premium, seasonal and easy to read in a fast-scrolling feed.
Meta ad · 338 × 600 · Travel eSIMs
Nomad eSIM Winter Escape Ad: Split-Screen Discount Offer
This Nomad eSIM ad uses a split-screen to merge a sunny beach with a cosy snowy living room, selling affordable travel data with a 20% promo code. It is an Offer / Discount format built for vertical Meta placements and seasonal winter-sun campaigns. Use it as a template for any seasonal escape promotion.
Added
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Details
Ad copy
Primary text
Trading snow boots for flip-flops this winter? Get affordable travel data before you fly south and stay connected from the moment you land. Use code ESCAPE20 for 20% off your Nomad eSIM.
Description
Affordable eSIM data for your winter trip
On-image text
Get more for your winter escape | Affordable data for your trip down south. Get 20% off with ESCAPE20 | Nomad eSIM
Headline ideas for this template
- 1Snow outside, sunshine ahead: 20% off travel data
- 2Your winter escape starts with data
- 3Swap roaming fees for beach days
- 4Pack light, stay connected: code ESCAPE20
- 5Dreaming of the beach? Get your data sorted
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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