Key takeaways
- Format: Local lifestyle announcement ad for a single franchise location.
- Best for: Reopenings, new owners or new locations of local businesses.
- Hook: "Under New Management" signals change and a reason to give it another try.
- Reuse it: Swap the location name and use a strong lifestyle shot showing your result.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Hyper-local headline
Naming Oakland – Rockridge makes locals stop scrolling. It feels like news about their own neighbourhood.
- 02
Fresh-start message
"Under New Management" invites lapsed customers back. It suggests improvements without listing them.
- 03
Editorial lifestyle photo
The street-fashion shot looks like a magazine image, not a store flyer. It elevates the brand above a basic announcement.
- 04
Result front and centre
Smooth, sunlit legs dominate the frame. The benefit of waxing is visible without words.
Full creative breakdown
Who this ad targets
The ad targets people living or working near Rockridge in Oakland, California, mainly women aged 20–45 who already wax or are open to trying it. It is aimed at both former customers of the location who might have drifted away and new residents searching for a local waxing studio. Geo-targeting a tight radius around the studio makes the message feel personal and drives foot traffic and first bookings with the new team.
Copywriting analysis
The on-image copy is minimal: brand, announcement and location. "Under New Management" is a familiar retail phrase that instantly communicates change, a fresh start and often improved service, without needing to explain details. Setting it in elegant italic serif keeps it upscale rather than a hand-painted shop sign. The location in bold capitals is the most prominent text, which is smart for local targeting since recognition of the neighbourhood drives attention. The primary text can then add warmth, a welcome and a booking prompt.
Visual design
The square crop centres on a waist-down street shot with warm, high-contrast lighting. The rust-red satin dress pops against grey cracked asphalt and white road lines, creating a stylish urban mood. White logo at the top and white text at the bottom frame the legs in the middle. Combining italic serif with heavy sans-serif mirrors the brand's typographic system across its ads.
How to adapt this template for your brand
- Decide on your local news: new owners, reopening, new location or renovation.
- Choose an editorial lifestyle photo that shows the result of your product or service.
- Place your logo at the top and the announcement in italic serif below.
- Add the neighbourhood or city name in bold capitals as the biggest text.
- Run it with tight geo-targeting around the location and a booking CTA.
Tips for hair removal ads on Meta
Run on Facebook and Instagram feed with radius targeting (3–8 km) around the studio. Square 1:1 works across feed placements; create a 9:16 version for Stories with the location text moved up. Pair with a store-traffic or bookings objective and a "Book Now" or "Get Directions" CTA. Add the address in the primary text so locals know exactly where to go.
About this creative
This square image ad uses a fashion-editorial street photograph. A woman in a short rust-red satin slip dress and strappy black heels walks across cracked asphalt with faded white road markings, shot from the waist down. She leans forward slightly with one hand on her knee, showing long, smooth, glowing legs in warm late-afternoon sunlight with strong shadows. The European Wax Center logo sits in bold white capitals at the top centre. Across the lower half, a white italic serif line reads "Under New Management", followed by a heavy white sans-serif line: "Oakland - Rockridge". The gritty urban setting contrasts with the glossy dress and smooth skin, giving the local announcement a stylish, confident energy. The ad is clearly a location-specific franchise post, aiming to re-introduce the studio to the neighbourhood, reassure past customers and attract new ones without mentioning prices or specific services.
Meta ad · 338 × 600 · Hair Removal
Under New Management: European Wax Center Oakland Rockridge Ad
This European Wax Center square image ad announces a franchise location in Oakland's Rockridge neighbourhood is under new management. A stylish street-shot of smooth legs carries the message. It's a useful template for local businesses and franchises announcing a reopening, new owners or a fresh start.
Added
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Details
Ad copy
Primary text
Big news, Oakland! 🎉 European Wax Center Rockridge is under new management. Same smooth results, fresh energy. Stop by or book your first visit with the new team today.
Description
Book with the new Rockridge team
On-image text
EUROPEAN WAX CENTER | Under New Management | OAKLAND - ROCKRIDGE
Headline ideas for this template
- 1Rockridge, Meet Your New Wax Team
- 2New Management, Same Smooth Results
- 3Oakland's Rockridge Studio Is Back
- 4Fresh Start at EWC Rockridge
- 5Come See What's New in Rockridge
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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