Key takeaways
- Format: Farm origin photo with news headline and a three-tick checklist.
- Best for: Brands where sourcing and supply chain are a key selling point.
- Hook: A news headline that says origin matters, followed by 'here's why'.
- Reuse it: Show where your product comes from and list three ticked standards.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Origin builds trust
A real farm photo answers 'where does it come from?' before anyone asks.
- 02
Scannable checklist
Three ticks summarise the standards in seconds, ideal for fast scrolling.
- 03
Price in the proof
Placing the per-serving price inside the checklist makes affordability feel like a feature.
- 04
Logical flow
Origin, standards, price and offer follow one another, so the ad reads like a short argument.
Full creative breakdown
Who this ad targets
This ad targets conscious consumers who care about animal welfare, farming practices and supply chain transparency. In the US, this includes people who shop at farmers' markets, buy organic and pay attention to labels like grass-fed and pasture-raised. It also reaches rural and suburban audiences who connect emotionally with farm imagery. The price line helps convert shoppers who like the values but worry about cost.
Copywriting analysis
The headline is split into two short sentences, 'where ButcherBox sources its meat matters' and 'so do the standards behind it', creating a rhythm and expanding the claim from origin to process. Using uppercase condensed type gives it urgency. The 'Here's why' divider is a classic copywriting bridge that promises reasons. The checklist uses parallel phrasing, each line starting with a key term, and the colour-highlighted price line adds a value surprise at the end. The CTA repeats the core acquisition offer, free protein for a year, keeping campaign messaging consistent across creatives.
Visual design
The top half is a warm, cinematic farm photo that fades into solid black, giving the text a clean, high-contrast background. A small red tag and white condensed headline echo news graphics. Thin white lines frame the 'Here's why' label. Tick marks align the checklist, and mint green highlights the price line. The white pill CTA sits in the safe zone above Story UI, consistent with the rest of the series.
How to adapt this template for your brand
- Find a strong photo of where your product is made or sourced.
- Fade the bottom half into a dark background for text.
- Write a two-part headline about why origin and standards matter.
- Add 'Here's why' and three ticked standards, highlighting the value line.
- Finish with your main offer as a pill CTA button.
Tips for meat ads on Meta
Farm and origin imagery works well as a short drone video in Reels and Stories, so test a motion version of this layout. Keep the checklist large enough to read on phones. Use it for cold audiences interested in sustainable food, organic products and animal welfare. Avoid implying the ad is an official news report and make sure every standard is listed on the landing page. Pair it with retargeting ads that focus on the offer.
About this creative
This vertical ad opens with an aerial photograph of a working farm at golden hour: grain silos, a long barn with a curved roof, a red barn with white trim and green fields stretching into the distance. The image fades into black in the lower half, where the message sits. A small red News Update tag introduces a bold, condensed uppercase headline: where ButcherBox sources its meat matters, and so do the standards behind it. A thin divider with the words Here's why leads into a checklist with three tick marks: 100% grass-fed and finished beef, no antibiotics or added hormones, and as low as $2.13 per serving, with the price line highlighted in mint green. A white pill button at the bottom reads Free Protein For A Year. The ad moves logically from origin, to standards, to price, to offer, giving a full argument in one image while keeping the news-style look of the wider ButcherBox campaign.
Meta ad · 338 × 600 · Meat
ButcherBox "Where We Source Our Meat" News Update Ad
This ButcherBox story ad shows an aerial view of a farm with silos and a red barn, then uses a news-update headline and a three-point checklist to explain its sourcing standards. It is a feature-callout ad for Meta Stories and Reels that links farm origin, quality standards and price in one scroll.
Added
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Details
Ad copy
Primary text
Where your meat comes from matters. 🌾 ButcherBox partners with farms that raise 100% grass-fed and grass-finished beef with no antibiotics or added hormones, from as low as $2.13 a serving. Meat with receipts, straight to your door. No fillers. No shortcuts. No added hormones. No bull.
Description
From as low as $2.13 per serving
On-image text
News Update | BREAKING: WHERE BUTCHERBOX SOURCES ITS MEAT MATTERS. SO DO THE STANDARDS BEHIND IT. | HERE'S WHY: | ✓ 100% Grass-Fed & Finished Beef | ✓ No Antibiotics Or Added Hormones | ✓ As Low As $2.13/Serving | FREE PROTEIN FOR A YEAR
Headline ideas for this template
- 1Know Exactly Where Your Meat Comes From
- 2From Farm To Freezer, No Shortcuts
- 3Three Standards We Never Compromise On
- 4Real Farms. Real Standards. Delivered.
- 5Better Farming Starts At $2.13 A Serving
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
