Key takeaways
- Format: Gift-wrapped product box with occasion headline and discount badge.
- Best for: Brands opening a gifting use case for birthdays or holidays.
- Hook: An occasion headline plus a witty line about the birthday wish.
- Reuse it: Wrap your product in a ribbon, name the occasion and add a code badge.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
New use case
Framing the box as a birthday gift reaches buyers who would never subscribe for themselves.
- 02
Witty supporting line
'They won't even need that birthday wish' adds charm and implies the gift is perfect.
- 03
Clear discount and code
The 15% off badge with a code makes the offer concrete and easy to track.
- 04
Gift cues
A ribbon and an open box instantly say 'present', no explanation needed.
Full creative breakdown
Who this ad targets
The ad targets gift buyers in the US looking for a birthday present for someone who loves to cook, grill or eat steak. This includes partners, adult children buying for parents, and friends looking for something more useful than flowers or gadgets. It also reaches existing customers who could become gifters, and corporate buyers looking for client or employee gifts. The discount code appeals to planners and deal-aware shoppers.
Copywriting analysis
The headline is an instruction, Say Happy Birthday With ButcherBox, which frames the brand as the way to celebrate rather than just a product. Ending on the logo makes the brand name part of the sentence. The subhead uses light humour, implying the gift is so good it makes the birthday wish unnecessary. The badge copy is purely transactional: the discount, the product category and the code. The repeated 'Gift Box Sale' ring adds a sense of event. Together the copy balances emotion and offer, which suits gifting where the buyer wants both a great present and a good deal.
Visual design
White marble keeps the ad clean and premium, letting the meat and the burgundy ribbon stand out. The ribbon creates movement and leads the eye from the top right corner down to the box. The heavy black headline sits at the top for instant reading, while the black badge balances the box at the bottom. Burgundy accents unify the palette and feel festive without becoming loud.
How to adapt this template for your brand
- Choose an occasion where your product makes a good gift.
- Style your product as a present with a ribbon or wrapping.
- Write an occasion headline that includes your brand name.
- Add a witty supporting line that explains why it's the perfect gift.
- Place a discount badge with a code and a repeating 'sale' ring.
Tips for meat ads on Meta
Gifting ads perform best with interest and occasion targeting, such as people with friends' or partners' birthdays coming up, which Meta allows in some regions. Use a unique code like 15OFF to measure conversions from the creative. The square format works across feeds; create a vertical Story version with the badge higher in the frame. Swap the headline for other occasions such as Father's Day or the holidays to reuse the layout year-round.
About this creative
This square ad has a soft white marble background and a celebratory feel. A long burgundy ribbon curls across the top-right corner and wraps around an open ButcherBox carton in the bottom left, which is filled with a whole beef roast, organic chicken breast, vacuum-packed steaks, filet mignon and bacon. The headline, in large bold black capitals, reads Say Happy Birthday With, followed by the ButcherBox logo. Underneath, a burgundy line adds humour: they won't even need that birthday wish. In the bottom right, a large black circle contains the offer, 15% off gift boxes, with the code 15OFF, surrounded by a rotating ring of text that repeats Gift Box Sale. The burgundy accent colour ties the ribbon, the subheading and the badge ring together. The ad turns a functional product into a thoughtful present and gives the viewer a clear reason and code to buy now.
Meta ad · 338 × 600 · Meat
ButcherBox "Say Happy Birthday" Gift Box Discount Ad
This ButcherBox square ad positions a meat box as a birthday present, using a ribbon-wrapped open box, a witty supporting line and a circular 15% off badge with a promo code. It is a gifting offer ad for Meta feeds that opens a new use case beyond the regular subscription.
Added
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Details
Ad copy
Primary text
Forget the candles, send steak. 🎁 Surprise someone with a ButcherBox gift box packed with premium cuts, and save 15% with code 15OFF. Meat with receipts, straight to your door. No fillers. No shortcuts. No added hormones. No bull.
Description
Use code 15OFF at checkout
On-image text
SAY HAPPY BIRTHDAY WITH BUTCHERBOX | They won't even need that birthday wish. | GIFT BOX SALE | 15% OFF GIFT BOXES | Code: 15OFF
Headline ideas for this template
- 1The Birthday Gift They'll Actually Use
- 2Skip The Cake, Send The Steak
- 3Gift A Box Of Great Dinners
- 415% Off The Tastiest Present Ever
- 5Make Their Birthday Grill-Worthy
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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