Key takeaways
- Format: Launch banner + benefit line + round discount badge
- Best for: New product bundles with a first-purchase code
- Hook: Repeated ‘NEW’ stars plus 15% off creates urgency
- Reuse it: Swap kit name, products and code; keep the arch and badge layout
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Novelty signal
Repeated ‘NEW’ with stars catches attention and tells existing customers there is something to try.
- 02
Benefit before discount
The subline explains why the kit matters before the offer, so the code feels like a bonus, not the only reason.
- 03
Badge is the focal point
The lime circle is the only bright colour in the frame and pulls the eye straight to the 15%.
- 04
Kit shows full coverage
Four products cover bathroom, glass and general surfaces, making ‘every surface’ believable.
Full creative breakdown
Who this ad targets
This ad targets warm audiences who already follow or have visited Branch Basics, as well as lookalikes of past purchasers. They are health-conscious US households, often parents, who want an easy all-in-one replacement for conventional sprays. The discount code helps convert fence-sitters who like the brand but have not yet made a first purchase.
Copywriting analysis
The copy follows a launch formula: ‘NEW’ (news), product name (what), subline (why), offer (incentive). The subline uses an em dash to set up the contrast between ‘every surface’ and ‘without compromising your health’, which addresses the trade-off many shoppers assume between cleaning power and safety. The code ‘BB15’ is short, brand-linked and easy to remember. The repeated ‘NEW’ adds rhythm and celebration.
Visual design
The frame is split by a large curved arch: cream above for copy, warm wood below for product. This creates a stage-like effect that frames the bottles. The lime-green badge straddles the boundary, linking message and product. Products are evenly spaced, staggered slightly in height for depth. Typography mixes large serif, clean sans and spaced caps, consistent with the brand system.
How to adapt this template for your brand
- Add a short ‘NEW’ banner with icons above your product name.
- Write one benefit sentence that removes a trade-off.
- Create a bright round badge for the discount percentage.
- Set the code in caps along a curve or under the badge.
- Line up the kit contents on a simple surface below an arch shape.
Tips for cleaning products ads on Meta
Built for Meta Stories and Reels placements, so keep the top 14% and bottom 20% free of key text where profile icons and the CTA sticker sit. Run it as a static Story first, then test a 3–5 second motion version (slow zoom or text reveal). Pair it with a matching 4:5 crop for Feed so Advantage+ placements can pick the best fit, and keep the offer or claim in the first line of primary text for viewers who skip the image.
About this creative
This vertical Branch Basics ad announces a new product bundle, the Surface Cleaning Kit. The top third is cream with a small row of gold stars and the word ‘NEW’ repeated three times, followed by a large dark serif headline, “Surface Cleaning Kit”. A sans-serif subline explains the benefit: “Clean every surface in your home—without compromising your health.” In the centre, a lime-green circle reads “15% OFF”, with “USE CODE: BB15” curved along the edge of a warm wood-toned arch that forms the bottom half of the frame. On a wooden tabletop sit four products in the new white-label packaging: the small amber Concentrate, a coral Bathroom Cleaner, a green All-Purpose Cleaner and a light blue Glass Cleaner. The soft shadows and simple set give a premium e-commerce feel. The creative works as a launch-and-convert asset, combining product news with a clear incentive for first-time buyers.
Meta ad · 338 × 600 · Cleaning Products
Branch Basics Surface Cleaning Kit 15% Off Launch Ad
This Branch Basics story ad launches the new Surface Cleaning Kit with three layers: a starry ‘NEW’ banner, a benefit-led subline and a lime-green 15% off badge with code BB15. Four products sit on a wooden table below a curved horizon. Use it for product launches paired with a first-order discount.
Added
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Details
Ad copy
Primary text
NEW: the Surface Cleaning Kit ✨ Bathroom, All-Purpose and Glass Cleaner plus our Concentrate – everything you need to clean every surface without compromising your health. Use code BB15 for 15% off.
Description
Use code BB15 at checkout
On-image text
⭐ NEW ⭐ NEW ⭐ NEW ⭐ | Surface Cleaning Kit | Clean every surface in your home— without compromising your health. | 15% OFF | USE CODE: BB15
Headline ideas for this template
- 1Every Surface. One Kit. 15% Off.
- 2Meet Your New Cleaning Kit
- 3Clean Smarter With Code BB15
- 4The Only Surface Kit You'll Need
- 5New Kit, Safer Home – Save 15%
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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