Key takeaways
- Format: UI-style card with banner, headline, code button and discount badge
- Best for: Feed placements for a product launch with a promo code
- Hook: A ‘button’ with the code makes the offer feel tappable
- Reuse it: Recreate the card layout for any launch and keep the badge overlapping the corner
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Interface-inspired design
The card and button mimic app UI, which feels familiar and encourages a tap.
- 02
Code is the call to action
Putting BB15 in a button turns the code into the main action rather than fine print.
- 03
Banner signals novelty
A lime top bar with repeated ‘NEW’ immediately frames the ad as a launch.
- 04
Consistent with the story version
Same copy and products as the 9:16 version keep the campaign coherent across placements.
Full creative breakdown
Who this ad targets
This ad targets Facebook and Instagram Feed users who follow Branch Basics or match the profile of its buyers: US households aged 25–50 looking for non-toxic sprays for the bathroom, kitchen and glass. It is designed to convert warm audiences and lookalikes who need a simple, discounted starter set rather than the full home kit.
Copywriting analysis
The copy mirrors the story version: launch banner, product name, benefit line and code. The subline's em dash structure contrasts ‘every surface’ with ‘without compromising your health’, tackling the perceived trade-off between power and safety. Moving ‘Use Code: BB15’ into a button changes its role from information to instruction. ‘15% Off’ in the badge keeps the value obvious even if the code is ignored.
Visual design
The cream card occupies the top half and frames all copy, creating strong legibility against the tan background. The dark outline and lime header bar give a playful, retro-web look. The brown button matches the wood tones, while the lime badge breaks the card edge for depth. The four products are evenly spaced on the wooden surface with soft shadows. The palette stays warm and earthy with lime as the accent.
How to adapt this template for your brand
- Design a card with a coloured top bar like a browser or app window.
- Put a ‘NEW’ banner with icons in the top bar.
- Add product name and one-line benefit inside the card.
- Turn your discount code into a pill-shaped button.
- Overlap a round discount badge on the card corner and place products below.
Tips for cleaning products ads on Meta
The 4:5 ratio takes up the most screen space in the Meta Feed on mobile, which makes it the best default for Facebook and Instagram Feed placements. Keep headline text within the central safe area, and export a 9:16 version with extra top and bottom padding for Stories and Reels. Test primary text short (one line) versus long (three lines with benefits) and let the creative carry the main claim.
About this creative
This 4:5 Branch Basics feed ad is the square-ish counterpart to the Surface Cleaning Kit story ad. The background is a warm tan wall over a wooden tabletop. The upper half holds a large cream card with a thin dark outline, styled like a browser window or app pop-up. Its top bar is lime green with a row of gold stars and the word ‘NEW’ repeated five times. Inside the card, a large serif headline reads “Surface Cleaning Kit”, followed by the sans-serif subline “Clean every surface in your home—without compromising your health.” Under that sits a rounded brown pill, like a button, with white text “Use Code: BB15”. A lime circle reading “15% Off” overlaps the card's lower left corner. Below, four products from the new white-label range stand on the wooden table: the small amber Concentrate, a coral Bathroom Cleaner, a green All-Purpose Cleaner and a light blue Glass Cleaner. The button styling makes the offer feel interactive and clickable.
Meta ad · 338 × 600 · Cleaning Products
Branch Basics Surface Cleaning Kit Feed Offer Ad
This 4:5 Branch Basics feed ad reworks the Surface Cleaning Kit launch into a card layout: a lime ‘NEW’ banner, a cream card with the headline and benefit, a brown pill button with code BB15 and a lime 15% off badge. Four products stand on wood below. Use it as the feed partner to a story version.
Added
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Details
Ad copy
Primary text
NEW: the Surface Cleaning Kit is here! ✨ Bathroom Cleaner, All-Purpose Cleaner, Glass Cleaner and our Concentrate – clean every surface in your home without compromising your health. Save 15% with code BB15.
Description
New kit – use code BB15
On-image text
⭐ NEW ⭐ NEW ⭐ NEW ⭐ NEW ⭐ NEW ⭐ | Surface Cleaning Kit | Clean every surface in your home— without compromising your health. | USE CODE: BB15 | 15% OFF
Headline ideas for this template
- 1New Kit Alert: 15% Off With BB15
- 2Tap In to Safer Surface Cleaning
- 3Four Cleaners, Every Surface, One Code
- 4Clean Every Surface the Human-Safe Way
- 5Your Surface Kit Is Here – Save 15%
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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