Key takeaways
- Format: Launch headline + promise + code highlight + round discount badge
- Best for: Launching a whole-home bundle with a first-purchase code
- Hook: ‘The simple swap for every cleaner in your home’
- Reuse it: Stage your bundle on plinths and highlight the code in your accent colour
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Big promise, simple framing
‘Every cleaner in your home’ sounds ambitious, while ‘simple swap’ makes it feel effortless.
- 02
Consistent accent colour
Lime is used for NEW, the code and the badge, linking all calls to action visually.
- 03
Bundle value is visible
Seven items on plinths show how much is included, justifying the price.
- 04
Code is easy to remember
BB15 is short, appears big and is repeated across the brand's ads, building recall.
Full creative breakdown
Who this ad targets
This ad targets prospects and warm audiences who are ready to switch their whole home to non-toxic cleaning but want an easy starting point. It suits first-time buyers, new homeowners, people moving house and parents setting up a baby-safe home in the US. Discount-responsive shoppers who have browsed the site but not purchased are a key retargeting segment.
Copywriting analysis
The copy runs in a clear launch sequence: ‘NEW!’ (news), ‘Home Essentials Kit’ (product), ‘The simple swap for every cleaner in your home’ (benefit) and ‘Use Code: BB15’ plus ‘15% Off’ (offer). The subline speaks to convenience rather than ingredients, a smart shift for a bundle aimed at people overwhelmed by choice. The exclamation mark on NEW! adds energy, while the rest of the tone stays calm and premium.
Visual design
A strong horizontal split separates copy on cream from product on beige, with the arch acting as a stage. Products on plinths of varied heights create a balanced pyramid. Lime-green highlights are used sparingly and consistently for action elements. Soft studio lighting and the tile floor give a clean, spa-like feel. Large serif typography matches the brand's other launch ads, creating a recognisable series.
How to adapt this template for your brand
- Name your bundle and add a highlighted ‘NEW!’ label above it.
- Write a one-line promise that makes the bundle sound simple.
- Highlight your discount code in your accent colour.
- Stage the full kit on plinths under an arch or curve.
- Repeat the discount as a round badge next to the products.
Tips for cleaning products ads on Meta
Built for Meta Stories and Reels placements, so keep the top 14% and bottom 20% free of key text where profile icons and the CTA sticker sit. Run it as a static Story first, then test a 3–5 second motion version (slow zoom or text reveal). Pair it with a matching 4:5 crop for Feed so Advantage+ placements can pick the best fit, and keep the offer or claim in the first line of primary text for viewers who skip the image.
About this creative
This vertical Branch Basics ad launches the Home Essentials Kit. The top half is cream, with a small lime-green highlighted ‘NEW!’ label, a large serif headline “Home Essentials Kit” and a sans-serif subline, “The simple swap for every cleaner in your home.” Under that, the code line “Use Code: BB15” is set in spaced capitals over a soft lime highlight. The lower half is a warm beige studio set framed by a large arch. On beige plinths of different heights stand three clear glass spray bottles filled with milky solution, a pump soap dispenser and a small amber Concentrate, flanked by the blue Dishwasher Tablets pouch and the lilac Laundry Detergent pouch. A lime circle badge on the right reads “15% Off”. The palette is calm and neutral, with lime as the action colour. The creative communicates a complete, convenient whole-home swap and pairs it with a first-order incentive.
Meta ad · 338 × 600 · Cleaning Products
Branch Basics Home Essentials Kit 15% Off Launch Ad
This Branch Basics story ad announces the new Home Essentials Kit with a ‘NEW!’ highlight, a promise to replace every cleaner at home, a highlighted BB15 code and a lime 15% off badge. The kit is staged on plinths under an arch. Use it for bundle launches aimed at first-time buyers.
Added
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Details
Ad copy
Primary text
NEW! The Home Essentials Kit is the simple swap for every cleaner in your home. 🏡 Concentrate, refillable glass bottles, foaming soap, laundry detergent and dishwasher tablets – all human-safe. Use code BB15 for 15% off.
Description
Use code BB15 at checkout
On-image text
NEW! | Home Essentials Kit | The simple swap for every cleaner in your home. | USE CODE: BB15 | 15% OFF
Headline ideas for this template
- 1Swap Every Cleaner in One Go
- 2Your Home's Essentials, Made Human-Safe
- 3New Kit, 15% Off With BB15
- 4Everything You Need to Clean, in One Box
- 5The Easiest Whole-Home Switch
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
