Key takeaways
- Format: Split lifestyle image with collab context
- Best for: Collaborations that blend two different categories
- Hook: A Ritual Worth Savoring
- Reuse it: Pair a person shot with the product in your partner's world
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Personality first
The cheeky expression is fun and impossible to scroll past.
- 02
Context shows the collab
Sardine tins in the background explain Fishwife without words.
- 03
Food pun
'Savoring' links a skincare ritual to tasty indulgence.
- 04
Social-native look
Flash photography feels authentic, like content from a friend.
Full creative breakdown
Who this ad targets
Beauty buyers aged 25–45 who follow fashion and design labels, collect limited-edition drops and care about cutting single-use waste. They already use under-eye patches but dislike throwing them away after one wear. The reusable mask and collectible tin also make it an easy gift, so the ad suits interest audiences around Fishwife, fashion collaborations, sustainable beauty and lookalikes of past Dieux purchasers.
Copywriting analysis
The headline 'A Ritual Worth Savoring' is short, warm and witty. 'Ritual' elevates a simple eye mask into a self-care moment, while 'savoring' borrows from the food partner's language. There's no offer or claim on the image; it relies on brand charm and lets the primary text add urgency with the limited-time message.
Visual design
A solid blue frame unifies two contrasting photos and matches the collab colour palette. The left image focuses on emotion and the product on the face; the right shows packaging and context. Saturated yellows from the sardine tins add pops of colour. The headline sits centred below the images, keeping the photos as the main focus.
How to adapt this template for your brand
- Cast a real, characterful person rather than a typical model.
- Photograph the product in use in a lived-in setting with natural light.
- Add the brand and partner logos small at the top.
- Keep the headline to one short, witty line.
- Test the image against a pure product shot of the same item.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Good Taste Forever Eye Mask and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative for the Dieux x Fishwife Good Taste Forever Eye Mask uses a split-image layout on a solid blue frame. At the top, the Dieux x Fishwife logos sit in white. Below, two photos are placed side by side. On the left, a white-haired older woman pulls a cheeky face with her tongue out and eyes wide, wearing the illustrated fish under-eye masks. On the right, a hand holds the decorated silver tin in front of a shelf of yellow 'Sardines' tins and colourful tiles, a nod to the Fishwife brand. Beneath the images, a white serif headline reads 'A Ritual Worth Savoring'. The food word 'savoring' ties skincare ritual to a culinary pleasure, continuing the collab joke. The playful expression, flash-style photography and sardine-shelf context give it a UGC-like, social-native feel while staying on brand.
Meta ad · 338 × 600 · Beauty
Eye Mask Ad Template: A Ritual Worth Savoring Split Image
This vertical Meta story ad pairs a playful close-up of an older woman wearing fish-print eye masks with a shot of the tin placed among sardine cans. Framed on blue with a short headline, this lifestyle split format suits any collab where the partner's world can be shown.
Added
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Details
Ad copy
Primary text
A ritual worth savoring. The Dieux x Fishwife Good Taste Forever Eye Mask is reusable, clingy and here for a limited time – grab yours before it's gone.
Description
Limited-edition Dieux x Fishwife eye mask.
On-image text
Dieux x Fishwife; A Ritual Worth Savoring
Headline ideas for this template
- 1Self-care with good taste
- 2The eye mask fresh from the tin
- 3Savor every reuse
- 4Reusable masks, limited catch
- 5Dieux x Fishwife: worth the wait
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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